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GeoIp2\Model\City Object ( [raw:protected] => Array ( [city] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [continent] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [location] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [postal] => Array ( [code] => 43215 ) [registered_country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [subdivisions] => Array ( [0] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) ) [traits] => Array ( [ip_address] => 216.73.216.157 [prefix_len] => 22 ) ) [continent:protected] => GeoIp2\Record\Continent Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => code [1] => geonameId [2] => names ) ) [country:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [locales:protected] => Array ( [0] => en ) [maxmind:protected] => GeoIp2\Record\MaxMind Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [validAttributes:protected] => Array ( [0] => queriesRemaining ) ) [registeredCountry:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names [5] => type ) ) [traits:protected] => GeoIp2\Record\Traits Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [ip_address] => 216.73.216.157 [prefix_len] => 22 [network] => 216.73.216.0/22 ) [validAttributes:protected] => Array ( [0] => autonomousSystemNumber [1] => autonomousSystemOrganization [2] => connectionType [3] => domain [4] => ipAddress [5] => isAnonymous [6] => isAnonymousProxy [7] => isAnonymousVpn [8] => isHostingProvider [9] => isLegitimateProxy [10] => isp [11] => isPublicProxy [12] => isResidentialProxy [13] => isSatelliteProvider [14] => isTorExitNode [15] => mobileCountryCode [16] => mobileNetworkCode [17] => network [18] => organization [19] => staticIpScore [20] => userCount [21] => userType ) ) [city:protected] => GeoIp2\Record\City Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => names ) ) [location:protected] => GeoIp2\Record\Location Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [validAttributes:protected] => Array ( [0] => averageIncome [1] => accuracyRadius [2] => latitude [3] => longitude [4] => metroCode [5] => populationDensity [6] => postalCode [7] => postalConfidence [8] => timeZone ) ) [postal:protected] => GeoIp2\Record\Postal Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => 43215 ) [validAttributes:protected] => Array ( [0] => code [1] => confidence ) ) [subdivisions:protected] => Array ( [0] => GeoIp2\Record\Subdivision Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isoCode [3] => names ) ) ) )
country : United States
city : Columbus
US
Array ( [as_domain] => amazon.com [as_name] => Amazon.com, Inc. [asn] => AS16509 [continent] => North America [continent_code] => NA [country] => United States [country_code] => US )
Assortment has become the most critical competitive factor in modern ecommerce. On U.S. platforms like Amazon, Walmart, Target, BestBuy, Costco, Chewy, and Instacart, customers expect complete category coverage, consistent availability, and smooth product discovery. But the reality is very different.
There are gaps everywhere:
These assortment gaps directly hurt sales, customer satisfaction, inventory visibility, and brand competitiveness.
Actowiz Solutions conducted a large-scale USA Ecommerce Assortment Gap Analysis using live scraping from major marketplaces. This blog explains:
An assortment gap occurs when:
These gaps create:
For brands, it leads to:
Actowiz Solutions tracked live data from:
Each platform has different assortment strategies—leading to very different SKU coverage.
Key Insight: Walmart & Target struggle with long-tail cereal SKUs.
Insight: Amazon dominates electronics assortment; other platforms have massive gaps.
Platforms rely on sellers and brands to upload SKUs.
Some SKUs are difficult to stock across all regions.
Certain categories (OTC, perishables, niche brands) have marketplace restrictions.
Instacart & Walmart vary their assortment based on store location.
Target prioritizes fashion, home & beauty
Walmart prioritizes grocery & essentials
Amazon prioritizes everything
Amazon’s massive third-party seller base fills long-tail coverage.
Grocery sees the widest assortment variations.
Gaps Found Across Platforms
Example: Target lacks 40% of Asian/International grocery items available on Amazon.
Beauty has one of the most inconsistent assortments across marketplaces.
Key Gaps
Example: Sephora-exclusive shades rarely appear outside Sephora.
Amazon dominates electronics assortment.
Top Gaps on Walmart & Target
Example: Target carries only ~18% of the entire fast-charger catalog available on Amazon.
Category with moderate consistency but major gaps in:
Amazon gets first-mover advantage.
Chewy leads; Amazon is close.
Walmart/Target lag due to:
Holiday-focused gaps:
Instacart assortment depends on:
Common Gaps Identified
Actowiz extracted gaps and turned them into growth opportunities.
High-Opportunity Assortment Gaps
These are categories where Amazon wins, and Walmart/Target can expand.
Live SKU Extraction
Amazon • Walmart • Target • BestBuy • Instacart • Chewy
Pack-Size Analysis
Compare 200g, 500g, 1kg variants across platforms.
Product Attribute Mapping
Standardize titles, variants, ingredients, sizes.
Cross-Platform Assortment Match
Identify SKUs missing on each retailer.
OOS Monitoring
Detect stock-out gaps.
New Launch Detection
Catch new product listings within hours.
Seller-Driven Variants
Track hidden variants available only on Amazon.
Deliverables include:
Expand distribution into missing platforms
Especially Target & Walmart.
Add missing pack sizes
Bulk packs, value packs, and trial packs.
Launch exclusive SKUs for specific retailers
Walmart-specific pack sizes work well.
Monitor Amazon new launches
Competitors launch new items here first.
Review out-of-stock patterns
OOS reveals assortment opportunities.
Use this data for negotiations
Retailers accept more SKUs backed by gap data.
The U.S. ecommerce market has massive assortment inconsistencies across Amazon, Walmart, Target, Instacart, BestBuy, and Chewy.
Assortment gaps directly impact:
Actowiz Solutions provides platforms and brands the real-time data intelligence needed to:
With accurate assortment tracking, businesses can move faster, react earlier, and dominate their marketplace in 2025.
You can also reach us for all your mobile app scraping, data collection, web scraping , and instant data scraper service requirements!
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Result
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Operations Manager, Beanly Coffee
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Improved
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Product Manager, 24Mantra Organic
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Inventory Decisions
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Faster
Trend Detection
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Marketing Director, Sleepyowl Coffee
Boosted marketing responsiveness
Enhanced
stock tracking across SKUs
“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”
Growth Analyst, TheBakersDozen.in
✓ Improved rank visibility of top products
Real results from real businesses using Actowiz Solutions
In Stock₹524
Price Drop + 12 minin 6 hrs across Lel.6
Price Drop −12 thr
Improved inventoryvisibility & planning
Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.
✔ Scraped Data: Price Insights Top-selling SKUs
"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
With hourly price monitoring, we aligned promotions with competitors, drove 17%
Actionable Blogs, Real Case Studies, and Visual Data Stories -All in One Place
A detailed blog uncovering assortment gaps across major USA ecommerce marketplaces with real-time insights powered by Actowiz Solutions.
A detailed case study on weekly stock-out analysis for top grocery SKUs using Actowiz Solutions’ real-time availability tracking and data intelligence.
Real-time grocery price changes across Walmart, Instacart and Target. Track top SKU drops, increases and hourly volatility with Actowiz Solutions.
A detailed December ecommerce price index report comparing category-wise pricing trends across USA & UAE markets powered by Actowiz Solutions.
A complete analysis of December price drops and deal patterns across Amazon, Walmart, and Target using real-time ecommerce intelligence from Actowiz Solutions.
Understand why KLM airfares fluctuate so often. Actowiz Solutions explains dynamic pricing, booking windows, fare classes, and OTA variations with real data examples.
Discover how pack-size differences drive major price wars across 10 leading grocery platforms. A data-driven case study powered by Actowiz Solutions.
A case study exploring how the HungerStation Dataset for Restaurant and Order Data enables accurate order forecasting and improved delivery efficiency through data-driven analysis.
Enhance deep learning performance with large-scale image scraping. Build diverse, high-quality training datasets to improve AI accuracy, object detection, and model generalization.
Uncover how data-driven strategies optimize dark store locations, boosting quick commerce efficiency, reducing costs, and improving delivery speed.
Weekly research report on top-selling SKUs across USA marketplaces like Amazon, Walmart, and Target, powered by Actowiz Solutions’ real-time ecommerce intelligence.
Dynamic Pricing Benchmarking study comparing KLM, Emirates, Qatar, Air India & Indigo. Actowiz Solutions tracks real-time fares, volatility, booking windows, and OTA variations.
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