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Scalable web, app & AI-powered extraction. 99.9% accuracy.
All Services → Core Scraping Services
Top Global Platforms
Pricing & Promotions
Brand & Intelligence
Digital Shelf & Search
Assortment For RetailersWhich solution fits?
Talk to Expert Marketplace Scrapers
Data APIs Universal APIs Delivery & SDKsReady to integrate?
Start Free Trial Knowledge Center
Guides & Playbooks
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Trust & Company
Assortment has become the most critical competitive factor in modern ecommerce. On U.S. platforms like Amazon, Walmart, Target, BestBuy, Costco, Chewy, and Instacart, customers expect complete category coverage, consistent availability, and smooth product discovery. But the reality is very different.
There are gaps everywhere:
These assortment gaps directly hurt sales, customer satisfaction, inventory visibility, and brand competitiveness.
Actowiz Solutions conducted a large-scale USA Ecommerce Assortment Gap Analysis using live scraping from major marketplaces. This blog explains:
An assortment gap occurs when:
These gaps create:
For brands, it leads to:
Actowiz Solutions tracked live data from:
Each platform has different assortment strategies—leading to very different SKU coverage.
| Platform | Total SKUs | Missing Popular SKUs |
|---|---|---|
| Amazon | 431 | 12 |
| Walmart | 312 | 53 |
| Target | 275 | 61 |
| Instacart | 358 | 34 |
Key Insight: Walmart & Target struggle with long-tail cereal SKUs.
| Platform | Total SKUs | Missing Popular SKUs |
|---|---|---|
| Amazon | 1,800+ | 0–5 |
| Walmart | 670 | 51 |
| Target | 489 | 73 |
| BestBuy | 345 | 82 |
Insight: Amazon dominates electronics assortment; other platforms have massive gaps.
Platforms rely on sellers and brands to upload SKUs.
Some SKUs are difficult to stock across all regions.
Certain categories (OTC, perishables, niche brands) have marketplace restrictions.
Instacart & Walmart vary their assortment based on store location.
Target prioritizes fashion, home & beauty
Walmart prioritizes grocery & essentials
Amazon prioritizes everything
Amazon’s massive third-party seller base fills long-tail coverage.
Grocery sees the widest assortment variations.
Gaps Found Across Platforms
Example: Target lacks 40% of Asian/International grocery items available on Amazon.
Beauty has one of the most inconsistent assortments across marketplaces.
Key Gaps
Example: Sephora-exclusive shades rarely appear outside Sephora.
Amazon dominates electronics assortment.
Top Gaps on Walmart & Target
Example: Target carries only ~18% of the entire fast-charger catalog available on Amazon.
Category with moderate consistency but major gaps in:
Amazon gets first-mover advantage.
Chewy leads; Amazon is close.
Walmart/Target lag due to:
Holiday-focused gaps:
| SKU Name | Amazon | Walmart | Target | Gap Summary |
|---|---|---|---|---|
| CeraVe SA Lotion (19oz) | ✓ | ✗ | ✓ | Missing on Walmart |
| The Ordinary Niacinamide 60ml | ✓ | ✗ | ✗ | Missing everywhere except Amazon |
| Neutrogena Hydro Boost (Value Pack) | ✓ | ✓ | ✗ | Target missing |
| Olay Regenerist Vitamin C | ✓ | ✓ | ✓ | Fully covered |
Instacart assortment depends on:
Common Gaps Identified
Actowiz extracted gaps and turned them into growth opportunities.
High-Opportunity Assortment Gaps
These are categories where Amazon wins, and Walmart/Target can expand.
Live SKU Extraction
Amazon • Walmart • Target • BestBuy • Instacart • Chewy
Pack-Size Analysis
Compare 200g, 500g, 1kg variants across platforms.
Product Attribute Mapping
Standardize titles, variants, ingredients, sizes.
Cross-Platform Assortment Match
Identify SKUs missing on each retailer.
OOS Monitoring
Detect stock-out gaps.
New Launch Detection
Catch new product listings within hours.
Seller-Driven Variants
Track hidden variants available only on Amazon.
Deliverables include:
Expand distribution into missing platforms
Especially Target & Walmart.
Add missing pack sizes
Bulk packs, value packs, and trial packs.
Launch exclusive SKUs for specific retailers
Walmart-specific pack sizes work well.
Monitor Amazon new launches
Competitors launch new items here first.
Review out-of-stock patterns
OOS reveals assortment opportunities.
Use this data for negotiations
Retailers accept more SKUs backed by gap data.
The U.S. ecommerce market has massive assortment inconsistencies across Amazon, Walmart, Target, Instacart, BestBuy, and Chewy.
Assortment gaps directly impact:
Actowiz Solutions provides platforms and brands the real-time data intelligence needed to:
With accurate assortment tracking, businesses can move faster, react earlier, and dominate their marketplace in 2025.
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