📊 Universal Appeal ⭐ 500+ Platforms · Real-Time

Competitive
Benchmarking That
Shows Where You Win
and Where You Lose

You cannot improve what you cannot measure against competitors. Our benchmarking platform compares your pricing, assortment, promotions, availability, and digital shelf performance side-by-side against every competitor — in real-time, across 500+ platforms. Know exactly where you lead and where you fall behind.

📊 Get Free Benchmark Report → See Scorecard

✓ Multi-dimensional benchmarking ✓ Real-time data ✓ 500+ platforms

● Live — Competitive Benchmark Scorecard

Competitive Score

Out of 100

Competitors Tracked

Real-time

Areas Below Par

Action needed

Dimension	Your Score	Comp Avg	Rank	Trend
Pricing Position	78	74	#2 of 6	↑
Assortment Breadth	65	72	#4 of 6	→
Promotional Intensity	82	70	#1 of 6	↑

Deep Dive

Four Lenses for Competitive Intelligence

Price Positioning

Promotional Warfare

Assortment Overlap

Digital Shelf Strength

Price Index — You vs Market Average

Electronics Your PI: 98 (2% below market — competitive)

Home and Kitchen Your PI: 106 (6% above market — losing sales)

Fashion Your PI: 102 (2% above — borderline)

Beauty and Health Your PI: 95 (5% below — winning on price)

Price Index 100 = market average. Below 100 = you are cheaper. Above 100 = you are more expensive.

Know exactly where your pricing stands in the market

Your Price Index (PI) compares your average prices against the market average at the category level. A PI of 98 means you are 2% cheaper than competitors — winning on price. A PI of 106 means you are 6% more expensive — potentially losing price-sensitive shoppers. Our dashboard shows PI by category, brand, and individual product.

Category-level price index updated daily or weekly
Drill down to SKU-level price comparison per competitor
Historical price index trends over 30, 90, and 365 days
Identify categories where you are overpriced vs underpriced
AI-recommended price adjustments to reach target PI

Promotional Calendar — You vs Competitors

Your Promotions (This Month)

12 campaigns

Avg discount: 15% | Coverage: 340 SKUs

Competitor A Promotions

18 campaigns

Avg discount: 22% | Coverage: 520 SKUs

Gap Insight: Competitor A is Running 50% More Promotions. They cover 520 SKUs vs your 340, with 7% deeper average discounts. Their flash sale frequency is twice yours in electronics.

Track every competitor promotion — coupons, flash sales, bundles, seasonal events

Compare your promotional intensity against competitors

Are your competitors running more promotions? Deeper discounts? Covering more SKUs? Our promotional benchmarking tracks every competitor's promotional activity — coupons, flash sales, bundle offers, seasonal campaigns — and compares them against your promotional calendar to reveal gaps and opportunities.

Competitor promotion frequency, depth, and SKU coverage tracked
Promotional calendar overlap and gap analysis
Flash sale timing patterns — when competitors promote most aggressively
Coupon and bundle deal tracking with effective discount calculation
Seasonal promotional intensity comparison across categories

Catalog Overlap and Uniqueness Map

62%

Shared Products

You and competitors both carry

18%

Only You Carry

Your exclusive advantage

20%

Only They Carry

Your assortment gaps

Strategic Implications: On shared products (62%), pricing is the primary battleground — optimize for competitiveness. On exclusive products (18%), maximize margin — no direct price pressure. On gap products (20%), evaluate demand and fill highest-revenue gaps first.

Different strategy for shared vs exclusive vs gap products

Map exactly where your catalog overlaps and diverges from competitors

Not all products need the same competitive strategy. Products you share with competitors demand aggressive pricing. Products only you carry deserve premium margins. Products only they carry represent potential expansion. Our overlap analysis segments your entire catalog into these three strategic buckets with specific recommendations for each.

Catalog overlap percentage per competitor and category
Exclusive product identification — your competitive moat
Gap products ranked by demand potential and margin opportunity
Strategy recommendations: compete on price vs maximize margin
Quarterly overlap trend showing how competitive landscape shifts

Digital Shelf Performance Comparison

Metric

You

Comp A

Comp B

Avg Review Score

4.2

4.5

4.1

Content Score

58%

82%

70%

Search Rank (avg)

#4.2

#3.1

#5.8

In-Stock Rate

96%

94%

88%

Weakness: Content Score 58% vs Competitor A's 82%. Your product descriptions, images, and A+ content score 24 points below the leader. This directly impacts search visibility and conversion.

Benchmark reviews, content, search rank, and availability alongside pricing

Pricing is only one dimension — benchmark your entire digital shelf

The brands that win online do not just compete on price. They win on content quality, review health, search visibility, and stock availability simultaneously. Our digital shelf benchmarking scores your performance across all four dimensions against each competitor — showing you exactly where to invest for maximum impact.

Review score and volume comparison per product and category
Content quality scoring: images, descriptions, A+ content, video
Search rank tracking for top keywords per category
Stock availability and out-of-stock rate comparison
Composite digital shelf score combining all dimensions

Key Features

Complete Benchmarking Intelligence

Price Index Dashboard

Your pricing position vs market average, by category, brand, and SKU. Updated daily. See instantly where you lead or lag on price.

Competitor Movement Tracking

Every price change, every new product, every promotion — tracked across all competitors in real-time with historical comparison.

Promotional Gap Analysis

Compare your promotional frequency, discount depth, and SKU coverage against competitor activity. Identify timing and intensity gaps.

Catalog Overlap Mapping

Segment products into shared, exclusive, and gap categories. Different pricing strategy for each segment maximizes overall performance.

Digital Shelf Scoring

Benchmark reviews, content quality, search rank, and availability alongside pricing. Holistic competitive view beyond just price.

Executive Benchmark Reports

Weekly and monthly reports with competitive position trends, gap analysis, and prioritized recommendations ready for leadership review.

Competitor	Price Score	Assortment	Promos	Content	Reviews	Overall	Trend
Competitor A	74	82	68	82	80	81	↑
Your Brand	78	65	82	58	74	73	→
Competitor B	72	70	74	70	68	70	→
Competitor C	68	75	65	60	62	66	↓

Competitor

Price Score

Assortment

Promos

Content

Reviews

Overall

Trend

Competitor A

↑

Your Brand

→

Competitor B

→

Competitor C

↓

FAQ

Competitive Benchmarking — Your Questions

What dimensions do you benchmark?

Seven dimensions: pricing competitiveness (price index by category), assortment breadth (catalog size and overlap), promotional intensity (campaign frequency and discount depth), stock availability (in-stock rates), content quality (descriptions, images, A+ content), search visibility (keyword rankings), and review health (rating scores and volume). Each scored on a 0-100 scale.

What is a Price Index and how do you calculate it?

Your Price Index (PI) measures where your pricing sits relative to the competitive market average. A PI of 100 means you are exactly at market average. Below 100 means you are priced lower (more competitive). Above 100 means you are priced higher. We calculate it by comparing your prices on matched products against competitor prices, weighted by product importance and sales velocity.

How many competitors can I track?

Starter plans include 3 competitors. Growth plans include 10 or more. Enterprise plans support unlimited competitor tracking. We can benchmark against any e-commerce retailer, brand, or marketplace seller visible on any of 500+ platforms globally.

How is this different from basic price monitoring?

Basic price monitoring tells you what competitors charge. Competitive benchmarking provides a holistic view of your competitive position across pricing, assortment, promotions, content, reviews, search visibility, and availability — scored and ranked against every competitor. It turns raw data into strategic intelligence with actionable recommendations.

Do you provide executive reports?

Yes. Growth and Enterprise plans include weekly and monthly executive benchmark reports with competitive position trends, gap analysis, improvement tracking, and prioritized action recommendations — designed for boardroom presentations and leadership review.

Is there a free trial?

Yes — a free competitive benchmark report covering your products vs 3 competitors across all 7 dimensions. Delivered within 48 hours. Includes your competitive score, rank, and specific gap recommendations. No credit card required.

Real Results from Real Clients

Hear It Directly from Our Clients

Watch how businesses like yours are using Actowiz data to drive growth.

▶

1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

▶

2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

CEO / Datacy.es

▶

1:30

★★★★★

"What impressed me most was the speed — we went from requirement to production data in under 48 hours. The API integration was seamless and the support team is always responsive."

Febbin Chacko

-Fin, Small Business Owner