Introduction
Quick commerce is revolutionizing the way Indians shop for daily essentials. Defined by ultra-fast delivery (often within 10-30 minutes), Q-commerce merges the convenience of eCommerce with the immediacy of local kirana shops.
As Tier-1 cities reach saturation, Tier-2 cities represent untapped potential. These cities are witnessing a surge in consumer demand, with users expecting metropolitan-like services. Local languages, regional festivals, and value-conscious shopping habits add new layers of complexity—and opportunity—for Q-commerce players.
Methodology
The insights presented in this report are derived from:
- Scraped data from Blinkit, Zepto, and Instamart apps (Jan–Jun 2025)
- API-based real-time product availability and pricing
- City-level data from 15 Tier-2 cities across India
- Platforms tracked: Blinkit, Zepto, Instamart
- Technologies used: Web scraping, dynamic pricing bots, Actowiz dashboards, sentiment analysis, review scraping
Cities covered include: Indore, Jaipur, Surat, Lucknow, Bhopal, Coimbatore, Ludhiana, Kochi, Vizag, Patna, Nagpur, Kanpur, Rajkot, Nashik, and Vijayawada.
Actowiz Solutions' Role
- Real-time SKU availability dashboards
- Price intelligence reports by pin code
- Custom scraping bots for product ratings & reviews
- AI modules for delivery time prediction
- Helping FMCG clients monitor stockouts & competitor discounting
Client Example: A snacks brand in Jaipur optimized its discount schedule after Actowiz's alerts showed Zepto undercutting its pricing by ₹7 on Tuesdays. Result: 23% increase in same-day sales.