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 country : United States
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US
Array
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    [country_code] => US
)

Introduction

Quick commerce is revolutionizing the way Indians shop for daily essentials. Defined by ultra-fast delivery (often within 10-30 minutes), Q-commerce merges the convenience of eCommerce with the immediacy of local kirana shops.

As Tier-1 cities reach saturation, Tier-2 cities represent untapped potential. These cities are witnessing a surge in consumer demand, with users expecting metropolitan-like services. Local languages, regional festivals, and value-conscious shopping habits add new layers of complexity—and opportunity—for Q-commerce players.

Methodology

Methodology-01

The insights presented in this report are derived from:

  • Scraped data from Blinkit, Zepto, and Instamart apps (Jan–Jun 2025)
  • API-based real-time product availability and pricing
  • City-level data from 15 Tier-2 cities across India
  • Platforms tracked: Blinkit, Zepto, Instamart
  • Technologies used: Web scraping, dynamic pricing bots, Actowiz dashboards, sentiment analysis, review scraping

Cities covered include: Indore, Jaipur, Surat, Lucknow, Bhopal, Coimbatore, Ludhiana, Kochi, Vizag, Patna, Nagpur, Kanpur, Rajkot, Nashik, and Vijayawada.

Market Landscape

Q-commerce Industry Snapshot (2022–2025)
  • Market size: USD 2.3B (2022) to USD 6.7B (2025)
  • CAGR: 41%
  • Major players: Blinkit, Zepto, Instamart, BigBasket Now, Dunzo
Tier-2 Cities Take Off
  • Tier-2 market share in Q-commerce: 8% (2022) → 23% (2025)
  • Average order value (Tier-2): ₹190
  • Most popular categories: dairy, snacks, personal care, cooking essentials

Platform-Level Insights

Platform-Level Insights-01
Blinkit in Tier-2
  • Fastest penetration: Indore, Lucknow, Jaipur
  • Average delivery time: 14 mins
  • Top selling SKUs: Amul Milk, Maggi, Parle-G, Tata Salt
  • High discount zones: Bhopal, Surat
Zepto in Tier-2
  • Expanded to 22 Tier-2 cities in 2025
  • Known for aggressive pricing on essentials
  • Average cart size: ₹210
  • Fastest delivery: 11.5 mins
  • Repeat orders: 38% month-on-month
Instamart Expansion
  • Deep presence in South India (Coimbatore, Vizag)
  • Integrated with Flipkart PayLater and SuperCoins
  • Offers bundle deals and high cashback
  • Avg. delivery time: 18 mins

Comparative Price Analysis

Product Blinkit Price Zepto Price Instamart Price Lowest Price
Amul Milk 1L ₹56 ₹54 ₹55 Zepto
Maggi 70g ₹14 ₹12 ₹13 Zepto
Aashirvaad Atta 5kg ₹289 ₹281 ₹295 Zepto
Dettol Soap ₹31 ₹32 ₹30 Instamart
Insights:
  • Zepto leads on pricing for daily essentials
  • Blinkit shows highest availability and widest SKU range
  • Instamart gives best cashback deals but slower delivery

Delivery Intelligence

City Blinkit (mins) Zepto (mins) Instamart (mins) Top Performer
Indore 13 11 16 Zepto
Jaipur 15 13 17 Zepto
Surat 14 12 20 Blinkit
Stockouts:
  • Blinkit: 1.2%
  • Zepto: 1.4%
  • Instamart: 2.3%

Consumer Behavior & Trends

  • Most orders placed between 7:30 PM – 10:00 PM
  • Top search terms: "milk", "bread", "maggi", "sanitary pads"
  • Tier-2 users show high price sensitivity; promo codes used in 63% of orders
  • Festival demand spike (30%) during Holi, Pongal, Diwali in respective regions

Actowiz Solutions' Role

  • Real-time SKU availability dashboards
  • Price intelligence reports by pin code
  • Custom scraping bots for product ratings & reviews
  • AI modules for delivery time prediction
  • Helping FMCG clients monitor stockouts & competitor discounting

Client Example: A snacks brand in Jaipur optimized its discount schedule after Actowiz's alerts showed Zepto undercutting its pricing by ₹7 on Tuesdays. Result: 23% increase in same-day sales.

Challenges & Opportunities

Challenges:
  • Lack of warehouse space in Tier-2 cities
  • Unreliable local delivery networks
  • Regional product preferences hard to forecast
Opportunities:
  • High loyalty potential from early adopters
  • Ability to experiment with regional bundles
  • Local brand partnerships for exclusivity

Recommendations for Stakeholders

Recommendations for Stakeholders-01
For Q-commerce Platforms:
  • Prioritize regional holidays in promo planning
  • Add local language product search support
For FMCG Brands:
  • Monitor competitor SKUs daily
  • Use scraped data for MRP benchmarking
For Retailers:
  • Use city-level scraping to detect stock trends
  • Align delivery slots with high-demand windows

Future Outlook (2025–2030)

Future Outlook (2025–2030)-01
  • Tier-2 Q-commerce to touch USD 5B by 2030
  • Voice commerce integration will dominate local orders
  • Platform-exclusive SKUs and hyper-personalized discounts
  • AI-led inventory planning based on scraped hyperlocal data

Appendix: Sample Scraped Data

City Platform Product Price (₹) Available Discount Delivery Time
Lucknow Zepto Maggi 70g 12 Yes 10% 11 mins
Indore Blinkit Amul Milk 1L 56 Yes 5% 13 mins
Surat Instamart Dettol Soap 30 Yes 7% 19 mins
Want to track your product's visibility, pricing, and availability in Tier-2 cities in real time? Contact Actowiz Solutions today for a free Q-commerce data demo and build your regional pricing strategy using scraped data dashboards.
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Industry:

Coffee / Beverage / D2C

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Industry:

Organic Grocery / FMCG

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competitive benchmarking

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“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

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Industry:

Quick Commerce

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improvement in operational efficiency

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Industry:

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Result

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“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

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✓ Improved rank visibility of top products

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Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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