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Actowiz helped a Singapore wellness brand scale in Korea by scraping Naver blog trends and Coupang offers to optimize product-market fit and sales.
Singaporean startups often excel in logistics and innovation, but when expanding into culturally complex markets like South Korea, they must localize beyond translation.
A rising Singapore-based D2C wellness brand wanted to launch three of its top-performing SKUs (collagen powder, probiotic gummies, herbal detox tea) into the Korean market. To build traction, they needed:
They turned to Actowiz Solutions to create a scraping-powered localization engine. Within 90 days, the brand saw:
Their SEO team lacked insight into top Korean search phrases or blog trends around wellness products.
Price points for health products like collagen varied drastically. Without localized pricing, they risked poor placement.
They didn’t know which Naver influencers were trusted in the Korean wellness space or how to engage them.
Tracked 200+ SKUs across:
Captured:
| Product Name | Price (KRW) | Coupon | Discount | Rating | Reviews | Rank in Category |
|---|---|---|---|---|---|---|
| Korean Collagen Powder | ₩25,000 | ₩3,000 | 10% OFF | 4.7 | 3,124 | #3 |
| SG Collagen Powder | ₩27,900 | - | - | 4.2 | 218 | #19 |
| Detox Tea (K Brand) | ₩16,800 | ₩1,500 | 8% OFF | 4.6 | 1,900 | #6 |
Monitored:
| Date | Blog Title | Keyword Match | Sentiment | Blog URL |
|---|---|---|---|---|
| 2025-05-01 | “이 싱가포르 콜라겐은 가성비 최고” | 콜라겐, 싱가포르 브랜드 | Positive | naver.com/blog/kbeauty_nurse |
| 2025-05-03 | “효과는 좋은데 가격이 살짝 부담돼요” | 콜라겐 파우더 | Neutral | naver.com/blog/wellnessmatch2025 |
Actowiz generated insights like:
We helped:
Blog mentions rose steadily—leading to 3x increase in verified purchases
Coupon + title optimization led to category rank improvement from #19 to #5
Product: SG Probiotic Gummy
Trigger: 12 Naver micro-influencers reviewed similar Korean SKUs with focus on “digestive comfort”
| Metric | Before Actowiz | After Actowiz |
|---|---|---|
| Avg Daily Coupang Clicks | ~150 | 780+ |
| Naver Blog Mentions | 3 | 419 |
| Average Review Volume (3 SKUs) | 128 | 682 |
| Category Rank (Avg across 3 SKUs) | #22 | #6 |
| Time-to-Conversion (from Naver click) | 6 days | 2.1 days |
“Actowiz helped us act local with global ambition. Korea was tough to crack, but their data made it feel like home turf.”
— Co-Founder, Singapore Wellness Startup
From zero presence to category top-performer in under 3 months, this Singapore startup proves that scraping Naver + Coupang is a growth formula for any foreign brand aiming to win Korean shoppers.
With Actowiz Solutions, this brand transformed unstructured Korean web content into a structured market roadmap—for product fit, pricing, and demand alignment.
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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.
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