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Report

2025 Pricing Intelligence Report – Scrape Colombia Supermarkets Retail Price Data - Éxito, Carulla, Alkosto, Olímpica for Category Insights & Competitive Analysis

Gain deep insights into Colombia’s retail landscape with Scrape Colombia Supermarkets Retail Price Data - Éxito, Carulla, Alkosto, Olímpica for 2025 competitive and category analysis.

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Introduction

Colombia’s fast-growing retail landscape has undergone massive pricing shifts over the last five years, driven by inflation waves, supply-chain disruptions, product shortages, and changes in consumer preferences. Brands, FMCG companies, retail distributors, and pricing teams increasingly rely on structured price intelligence to make faster, data-driven decisions. Using Scrape Colombia supermarkets Retail Price Data - Éxito, Carulla, Alkosto, Olímpica, Actowiz Solutions provides a high-resolution view of pricing volatility across major retail categories. This report explores pricing patterns of 20 major SKUs across multiple cities, highlighting year-on-year changes, competitive differences, promotion depth, and seasonal deviations. With real-time analytics, historical benchmarking, and multi-platform tracking, businesses can compare product prices across competing outlets and understand category-specific fluctuations.

Deep-Dive SKU Pricing Patterns (2020–2025 Analysis)

Colombia's grocery ecosystem has grown more digitized, with retailers updating online prices multiple times a day. Using our advanced Colombia supermarkets price crawler, Actowiz Solutions collected SKU-level price histories across essential and non-essential categories such as packaged foods, beverages, household cleaning items, dairy, produce, and personal care.

Five-Year Price Trend Table (2020–2025)
Year Avg. Price Increase (%) Discount Frequency (%) Price Volatility Index
2020 3.1% 11% 12.4
2021 5.8% 14% 15.7
2022 9.6% 18% 21.4
2023 7.4% 22% 18.9
2024 6.2% 24% 16.5
2025* 4.3% 26% 15.2

*2025 values represent Q1–Q2 projections.

The analysis indicates dramatic inflation impacts in 2022, driven by Colombia's rising logistics costs and category supply shortages. Meanwhile, discount frequency increased steadily, revealing a transition toward competitive promotions, especially visible at Éxito and Olímpica stores. Carulla maintained premium pricing, whereas Alkosto's rates oscillated more heavily in electronics and high-ticket SKUs.

Price volatility decreased entering 2024–2025 as supply chains stabilized and inflation moderated. Multi-store comparisons show notable gaps of 9% to 22% for identical SKUs, making price intelligence crucial for retailers and vendors aiming to maintain competitive pricing.

Category-Based Retail Intelligence Across Colombian Platforms

Weekly E-commerce Price Comparison in Amazon India - Trends & Insights-01

Actowiz Solutions' Colombia retail data extraction pipeline revealed important cost variations between premium, mid-tier, and discount retailers. Each retailer had distinct pricing behaviors depending on category maturity, brand strength, and region.

Sample Category Comparison Table (2020–2025 Average Price Gap)
Category Éxito vs Carulla Éxito vs Alkosto Carulla vs Olímpica Price Gap Range
Dairy 6–12% 8–14% 10–18% Medium
Beverages 4–8% 12–20% 7–13% High
Cleaning 5–9% 15–22% 9–16% High
Snacks 3–7% 10–18% 8–14% Medium
Produce 8–10% 12–25% 15–28% Very High

Carulla consistently maintained the highest pricing structure, reflecting its premium segment positioning. Alkosto displayed the most aggressive discount strategy across pantry essentials and electronics. Olímpica emerged as the middle-ground competitor, balancing accessibility with promotional depth.

These findings suggest that pricing teams should adopt dynamic competitor benchmarking across platforms to avoid margin erosion. Brands should also adjust their trade promotion budgets by category based on competitive clusters.

Seasonal & Quarterly Shifts in Retail Pricing (Q4–Q1 Comparison)

Colombia's retail ecosystem experiences significant seasonal shifts, especially between the high-consumption Q4 and low-consumption Q1 cycle. Leveraging our extensive Q4–Q1 Retail price analysis in Colombia, this section highlights the patterns in pricing elasticity and consumer purchasing power.

Quarterly Price Movement Table (Average Across 20 SKUs)
Quarter Average Price (COP) Change (%) Notes
Q4 2020 11,200 +3.4% Holiday-driven demand
Q1 2021 10,730 -4.2% Reduced consumption cycle
Q4 2022 13,180 +6.8% Inflation peak
Q1 2023 12,250 -4.9% Stabilization period
Q4 2024 14,020 +4.1% Stronger retail activity
Q1 2025 13,540 -3.4% Expected correction

Seasonal replenishment cycles heavily impact categories like snacks, beverages, and household cleaning items. Q4 spikes are persistent due to holidays, gifting, and increased consumption, while Q1 consistently shows correction. Actowiz's data indicates deeper promotions in Q1 to stimulate demand, especially at Alkosto and Olímpica.

Retailers should integrate historical seasonality modeling with dynamic pricing rules for more profitable strategies. Brands, meanwhile, can optimize promotional funding through Q1–Q4 elasticity mapping.

Multi-Channel Grocery Data Extraction for Advanced Insights

Using Actowiz's Grocery & Supermarket Data Scraping infrastructure, this section analyzes how cross-platform, multi-city extraction enables a 360° overview of retail competitiveness.

Regional Price Variation Table (2024–2025)
City Avg. Price Variance (%) Highest-Priced Store Lowest-Priced Store
Bogotá 14% Carulla Alkosto
Medellín 11% Éxito Olímpica
Cali 9% Carulla Éxito
Barranquilla 12% Carulla Olímpica
Cartagena 13% Éxito Olímpica

Bogotá and Cartagena show the highest regional price variation, primarily due to logistics costs and category-specific competitiveness. Meanwhile, Medellín and Cali demonstrate more consistent price structures.

Multi-city tracking reveals the need for localized pricing strategies rather than relying solely on national averages. As Colombia expands its digital retail footprint, real-time extraction helps identify localized promotional hotspots and pricing discrepancies.

Competitor Price Monitoring & Product Tracking

Advanced Price Monitoring systems allow brands to keep up with ever-changing price dynamics. From sudden price drops to competitor-led promotions, real-time alerts ensure immediate repositioning.

Price Change Frequency Table (2022–2025)
Platform Avg. Daily Price Updates Competitive Impact
Éxito 3–5 Medium
Carulla 2–4 Low
Alkosto 5–8 High
Olímpica 4–6 High

Alkosto and Olímpica lead in aggressive price changes, suggesting these retailers react fastest to competitor movements. Brands must constantly track these fluctuations to avoid losing margin or market share.

Volume-based pricing insights further show that essential categories vary 2–5% weekly, while electronics experience larger fluctuations (6–12%). Tracking these differences enables precise retail negotiation and smarter discount planning.

Full-Market Panorama Through Multi-Supermarket Extraction

Leveraging Scrape Colombia supermarkets Retail Price Data - Éxito, Carulla, Alkosto, Olímpica, Actowiz Solutions maps a full-country retail pricing landscape across hundreds of SKUs, categories, and regions.

Cross-Retailer SKU Benchmark Table (Sample 2025 Data)

Cross-Retailer SKU Benchmark Table (Sample 2025 Data)
SKU Category Éxito Carulla Alkosto Olímpica Highest Gap
Cooking Oil 17,200 18,500 15,600 16,900 18%
Detergent 14,800 16,100 13,200 13,900 21%
Instant Coffee 12,900 14,200 11,500 12,400 19%
Shampoo 18,300 19,500 16,900 17,600 15%

The report indicates consistent pricing disparities across all platforms, underlining the need for continuous benchmarking. Real-time visibility enables stakeholders to optimize trade budgets, adjust margins, improve negotiations, and refine SKU-level strategy.

Actowiz Solutions provides an enterprise-grade infrastructure to Scrape Colombia Supermarkets Retail Price Data - Éxito, Carulla, Alkosto, Olímpica, ensuring 100% accurate extraction and clean data delivery. Our systems track thousands of SKUs, analyze multi-location patterns, decode discount cycles, and detect price anomalies instantly. With automated scheduling, error-handling pipelines, and high-frequency crawling, we empower pricing teams, FMCG brands, research firms, distribution companies, and retail intelligence teams to make smarter decisions. Our dashboards offer precise trend forecasting, elasticity modeling, and retailer-level insights.

Conclusion

Colombia’s retail landscape is increasingly competitive, fast-moving, and price-sensitive. By combining Actowiz’s Web Crawling service with advanced Web Data Mining workflows, businesses can decode category-level price shifts, regional discrepancies, promotion patterns, and real-time SKU competition. With accurate, continuous market visibility, brands can build stronger pricing strategies, optimize promotional budgets, and maintain competitiveness across all major supermarket platforms.

Get accurate Colombia supermarket pricing datasets delivered daily — contact Actowiz Solutions today for a custom extraction solution!

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Discover the key differences between manual data collection and automated web scraping. Learn which method saves more time, reduces costs, and improves efficiency for your business in 2026.

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10 Ways Data Scraping Drives Business Growth & Market Intelligence

Discover 10 powerful ways data scraping boosts business growth, from competitive price intelligence and demand forecasting to inventory tracking and market monitoring.

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Grocery Price Movement Tracker – Walmart, Instacart & Target

Real-time grocery price changes across Walmart, Instacart and Target. Track top SKU drops, increases and hourly volatility with Actowiz Solutions.

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Amazon Sports And Fitness Market Analysis - Key Insights From Our Analysis Of 1896 Products

Amazon Sports And Fitness Market Analysis covering pricing trends, competition insights, and key findings from 1896 products.
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Gap vs American Eagle Data Scraping – The Financial Giant vs. The Physical Leader Divide

Gap vs American Eagle Data Scraping reveals e-commerce trends, sales performance, and market gaps between the financial giant and physical leader.
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Sephora vs Ulta Beauty Data Scraping Comparison - Extracting Prices, Ratings & Trends at Scale

In-depth research report comparing Sephora and Ulta Beauty data scraping, analyzing prices, ratings, product trends, and competitive insights at scale.
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