Driving Competitive Intelligence for Organic Grocery Brands SKU-Level Price & Availability Tracking

Client Overview

24Mantra Organic is a leading organic grocery and FMCG brand in India, offering a wide portfolio of products including staples, ready-to-cook items, and packaged organic foods.

The brand is present across multiple online marketplaces, grocery apps, and D2C channels, where prices, availability, and seller strategies change frequently.

To stay competitive, 24Mantra Organic needed real-time visibility into SKU-level pricing, availability, and competitor movements across platforms.

Industry

Organic Grocery / FMCG / Retail Intelligence

Business Challenge

1. Fragmented Pricing Across Platforms

The same SKU appeared at different prices across marketplaces, grocery apps, and sellers, making manual tracking inefficient.

2. Frequent Availability Changes

Stock availability fluctuated daily due to demand spikes, promotions, and supply chain variations.

3. Limited Competitive Benchmarking

Without structured data, it was difficult to benchmark pricing and availability against competing organic brands.

4. Manual Monitoring Limitations

Tracking hundreds of SKUs manually across platforms was time-consuming and error-prone.

Project Objectives

24Mantra Organic partnered with Actowiz Solutions to:

• Enable real-time SKU-level price and availability tracking
• Monitor multiple marketplaces and grocery platforms
• Improve competitive benchmarking
• Support data-driven pricing and distribution decisions

Actowiz Solutions’ Approach

1. Multi-Platform Grocery Data Collection

Actowiz Solutions deployed automated data extraction across:

• Major eCommerce marketplaces
• Online grocery delivery apps
• Seller listings and brand storefronts

2. SKU-Level Normalization

Each product was mapped at SKU level, ensuring:

• Accurate price comparison
• Seller-wise visibility
• Platform-level consistency

3. Real-Time Monitoring & Alerts

• Frequent data refresh cycles
• Detection of price changes and stock-outs
• Visibility into promotional activity

4. Structured Data Delivery

Data was delivered in clean, analysis-ready formats (CSV / JSON / API) for easy integration with internal dashboards.

Key Features

• Real-Time SKU-Level Tracking
  Live visibility into price and availability changes.
• Cross-Platform Benchmarking
  Compare pricing and stock across marketplaces and grocery apps.
• Seller-Level Insights
  Understand seller behavior and discount strategies.
• Scalable Monitoring
  Easily extend tracking to new SKUs and platforms.

Business Impact

• Improved Competitive Benchmarking
  24Mantra Organic gained a clear view of how its products were positioned across platforms.
• Faster Pricing Decisions
  Teams could respond quickly to price changes and promotions.
• Reduced Stock-Out Blind Spots
  Early detection of availability gaps improved supply planning.
• Stronger Market Intelligence
  Data-backed insights replaced guesswork.

Why 24Mantra Organic Chose Actowiz Solutions

• Deep expertise in FMCG and grocery data extraction
• Accurate SKU-level normalization
• Real-time monitoring capability
• Scalable and reliable data pipelines

Conclusion

In the highly competitive organic grocery market, real-time SKU-level intelligence is a strategic advantage.

Actowiz Solutions enabled 24Mantra Organic to move from manual monitoring to automated, data-driven competitive benchmarking, improving pricing control and market responsiveness.