Baby Products on Quick Commerce

Pin-code level, which for quick commerce is the only number that means anything. A diaper pack in stock in Koramangala can be out of stock in Whitefield on the same app at the same minute, because they are served by different dark stores. We track 186 pin-codes in Bengaluru alone, and 1,604 dark stores across the four cities shown here.

Because baby purchases are not optional and often not planned. A parent out of diapers at 2am will order from whichever app has stock, and that choice tends to stick. Daily availability averages hide this completely — we regularly see brands reading 94% on a daily report while sitting at 51% in the 11pm to 4am window.

We capture the effective price a parent actually pays, including buy-2-get-1 offers, app coupons and cart-level discounts, then normalise it to price per diaper, per wipe or per 100g. In this category most price wars run on bundles rather than MRP, so a listed-price scrape shows a flat market while the real price moves 15%.

Blinkit, Zepto, Swiggy Instamart, BigBasket Now and Flipkart Minutes, across 52 Indian cities. Blinkit refreshes every 12 minutes, the others between 15 and 25 minutes. Additional apps or cities can be added in about a week, and we also cover GCC quick commerce if you sell in the Middle East.

Yes, and it is usually the fastest win. We map your baby assortment against competitors for every pin-code, so you can see the zones where a rival owns the shelf alone. Clients typically find between six and fifteen such zones per city, often in newer outer-ring residential areas with high young-family density.

Both. You get the live dashboard, a REST API for your warehouse, daily CSV or Parquet exports to S3 or GCS, and Slack or WhatsApp alerts for stock-outs, pack size changes and competitor price moves. Normalised unit prices are in every export, not just MRP.