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GeoIp2\Model\City Object ( [raw:protected] => Array ( [city] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [continent] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [location] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [postal] => Array ( [code] => 43215 ) [registered_country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [subdivisions] => Array ( [0] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) ) [traits] => Array ( [ip_address] => 216.73.216.211 [prefix_len] => 22 ) ) [continent:protected] => GeoIp2\Record\Continent Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => code [1] => geonameId [2] => names ) ) [country:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [locales:protected] => Array ( [0] => en ) [maxmind:protected] => GeoIp2\Record\MaxMind Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [validAttributes:protected] => Array ( [0] => queriesRemaining ) ) [registeredCountry:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names [5] => type ) ) [traits:protected] => GeoIp2\Record\Traits Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [ip_address] => 216.73.216.211 [prefix_len] => 22 [network] => 216.73.216.0/22 ) [validAttributes:protected] => Array ( [0] => autonomousSystemNumber [1] => autonomousSystemOrganization [2] => connectionType [3] => domain [4] => ipAddress [5] => isAnonymous [6] => isAnonymousProxy [7] => isAnonymousVpn [8] => isHostingProvider [9] => isLegitimateProxy [10] => isp [11] => isPublicProxy [12] => isResidentialProxy [13] => isSatelliteProvider [14] => isTorExitNode [15] => mobileCountryCode [16] => mobileNetworkCode [17] => network [18] => organization [19] => staticIpScore [20] => userCount [21] => userType ) ) [city:protected] => GeoIp2\Record\City Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => names ) ) [location:protected] => GeoIp2\Record\Location Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [validAttributes:protected] => Array ( [0] => averageIncome [1] => accuracyRadius [2] => latitude [3] => longitude [4] => metroCode [5] => populationDensity [6] => postalCode [7] => postalConfidence [8] => timeZone ) ) [postal:protected] => GeoIp2\Record\Postal Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => 43215 ) [validAttributes:protected] => Array ( [0] => code [1] => confidence ) ) [subdivisions:protected] => Array ( [0] => GeoIp2\Record\Subdivision Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isoCode [3] => names ) ) ) )
country : United States
city : Columbus
US
Array ( [as_domain] => amazon.com [as_name] => Amazon.com, Inc. [asn] => AS16509 [continent] => North America [continent_code] => NA [country] => United States [country_code] => US )
Here, we have analyzed Search, Availability, and Promotions for Biscuits, Chocolates, and Malt Drinks in different online apps like Dmart, Swiggy, BigBasket, Blinkit, etc.
Today, brands are tracking to ensure they get peak keyword rankings, optimum availability, and good discounts, and to do this, Brands need Digital Shelf Analytics.
FMCG has been overgrown in the past few years because of digitalization and shifting consumer habits. Factors like government impetus, inflationary pressures, and consumption recovery specify a double growth of FMCG brands. As per NielsenIQ FMCG Snapshot Q2 2022, the development of the FMCG industry is 10.9% in the quarter of June 2022 end, compared to 6% growth in the last quarter. In the second half of 2022, customers will spend more during this festive season. With the shifts taking place, the growth prospects in this segment could only be exploited by businesses that can recognize trends early.
To provide retailers and manufacturers some actionable insights into the e-commerce trends, Actowiz Solutions help them in making well-informed decisions and eventually improve the bottom line. Data-driven perceptions of e-commerce products could help brands optimize supply chains to maximize sales. A business could determine the main areas that need attention depending on the product availability analysis on particular e-commerce channels, related discounts, and zip-code demands & supply statistics.
Let’s go through a few trend analyses and insights about well-known FMCG brands in the Chocolate, Biscuits, and Malt drink categories identified by Actowiz Solutions.
FMCG brands can use the Availability analytics of Actowiz Solutions to manage their stock and inventory planning. Brands could also make data-driven decisions about product visibility, i.e., recognize which product to list on which platform.
All five manufacturers have marked around 50% availability in the biscuits category during Jan 2022. Availability gradually grew to 68% during June 2022 and then declined to 63% during Aug 2022.
Mondelez had seen the biggest availability rise with an increase of 23% between Mar-Aug 22.
Unibic experienced the most significant availability drop, dropping 15% between May-Aug 22.
Except for Nestle and Boost, availability for seven malt drink manufacturers was constantly over 50%. This availability increased gradually from January 22 (55%) to July 22 (63%), followed by a decline of 57% during August.
From the availability of 30% on January 22 to only 7% on August 22, Boost has experienced the most significant availability drop.
Amul availability has increased the most in the last year, from 51% (January 22) to 78% (August 22), reaching 80% on July 22.
Chocolate availability in all the manufacturers averaged 47% during Jan-22, peaked at 64% during May-22, and decreased to 51% during Aug-22.
From 46% during Jan-22 to 74% during May, Mondelez has seen the most significant increase in availability, trailed by the decline of 68% during August.
Ferrero practiced among the sharpest availability drops. Although the brand availability progressively grew from 77% (January 22) to 94% (July 22), it registered a sharp decline (49%) on August 22.
The availability drop hurts a Brand’s eCommerce in two ways. Not only does a Brand loses sales directly, but poor availability also affects the keyword search rank, which further harms the sales.
Check Digital Shelf Analytics of Actowiz Solutions for insights about how Availability tracking could help you reduce the stock-outs and increase sales. To know more, click here!
Retailer-based, location-based, and manufacturer-based discounted trends could get analyzed. The studies could help companies plan appropriate and attractive discount and promotional strategies to improve revenue opportunities.
A study about discounts provided across different manufacturers for malt drinks, chocolates, and biscuits suggests that a few brands have increased values, whereas others have decreased their discounts. These decisions might be taken because of availability, demands, and production cycle. For example, Parle has progressively reduced the discount rates.
Average discounted rates across different manufacturers were about 9% during Jan 2022 and increased progressively to 14% during Jul 2022. A smaller decline is detected post-July, having a 12% discount registered during Aug 2022.
In the biscuits category, Unibic provided the largest discount (28%), trailed by ITC (20%).
In the Chocolate category, Hershey’s provided the most significant discount (14%), trailed by ITC (12%).
In Malt Drink Category, Amul provided the most significant discount (16%), trailed by Boost (10%).
Get Actowiz Solutions’ Product Digital Shelf Analytics for insights to react to Competitors’ prices and promotions. To know more, click here!
Britannia rules the top ten search across various retail platforms online.
Mondelez has the peak share of searches at 62% (Amazon Fresh), while Parle-G has the lowermost search share at 7%.
In the Bigbasket app, Britannia has the maximum search share (62%), whereas Parle-G has the lowermost search share (7%).
FMCG is a quickly evolving industry with higher potential growth in the upcoming years. Different FMCG brands should compete to tap the available market opportunities on many factors to ensure that the products get available, visible, and desirable to consumers.
Actowiz Solutions has been dealing with global FMCG brands to drive them towards growth on different e-commerce websites and apps by allowing them to monitor key metrics, identify improvement areas, mention action, and assess interventions’ impact. Actowiz Solutions’ KPIs help Brands to complete the empty spots in the funnel data and help them respond to the competitors on a real-time basis.
If you want to know more about leveraging Actowiz Solutions’ data insights and advanced sales, contact Actowiz Solutions now!
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Industry:
Coffee / Beverage / D2C
Result
2x Faster
Smarter product targeting
“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”
Operations Manager, Beanly Coffee
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Real Estate
Real-time RERA insights for 20+ states
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Data Analyst, Aditya Birla Group
✓ Boosted data acquisition speed by 3×
Organic Grocery / FMCG
Improved
competitive benchmarking
“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”
Product Manager, 24Mantra Organic
✓ Real-time SKU-level tracking
Quick Commerce
Inventory Decisions
“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”
Aarav Shah, Senior Data Analyst, Mensa Brands
✓ 28% product availability accuracy
✓ Reduced OOS by 34% in 3 weeks
3x Faster
improvement in operational efficiency
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Business Development Lead,Organic Tattva
✓ Weekly competitor pricing feeds
Beverage / D2C
Faster
Trend Detection
“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”
Marketing Director, Sleepyowl Coffee
Boosted marketing responsiveness
Enhanced
stock tracking across SKUs
“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”
Growth Analyst, TheBakersDozen.in
✓ Improved rank visibility of top products
Real results from real businesses using Actowiz Solutions
In Stock₹524
Price Drop + 12 minin 6 hrs across Lel.6
Price Drop −12 thr
Improved inventoryvisibility & planning
Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.
✔ Scraped Data: Price Insights Top-selling SKUs
"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
With hourly price monitoring, we aligned promotions with competitors, drove 17%
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