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As inflation is hiking consumers' costs and supply chains are challenging them to sustain loyalty, an active audience is ready to pay ultimate prices for the convenience of alcohol and food delivery. At Actowiz Solutions, we have analyzed the eight most popular Delivery and Retail Intermediary websites with 11 most popular 'Cinco de Mayo' keywords to observe which Brands are forecast to win the game of Digital Shelf Share of Search during holidays.
While most of our analysis concentrated on well-known Cinco de Mayo food & beverage products, no brands' products were well-populated on either Walmart or Target's first-page search results for the 'Cinco de Mayo' term. Keyword search results of this term are primarily dominated by décor brands given in the image.
The three most popular alcohol kinds available during Cinco de Mayo include 'Mezcal,' 'Tequila' and 'Mexican Beer.' Here are the brands with the leading Share of Keyword Search results on all major retail sites we have researched.
We have also reviewed similar keyword performances across well-known delivery mediators to observe how Share of Keyword Search changed for 'Mezcal,' 'Tequila,' and 'Mexican Beer.' The results given below are for Instacart, Drizly, TotalWine, and GoPuff:
The 'Agave' keyword is a well-known search term in the alcohol category leading to Cinco de Mayo. Also, we have reviewed keyword search performances at different zip codes to observe how price points populated on first-page search results varied, provided the changes in median earnings. Here are the results:
We have also reviewed a few of the most well-known grocery items bought during Cinco de Mayo through Keyword Share of Search results to observe which brands are ready to win Digital Shelf in the current year. Here are the results for Walmart.com and Target.com.
Here are the results for similar popular grocery products and alcohol keywords associated with Cinco de Mayo and first page results seen for Brand Share of Searches on Safeway.com.
Entree to all these kinds of real-time insights into the digital marketplace can allow brands and retailers to make tactical decisions and assist in driving profitable growth in a growing competitive environment.
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