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Grocery Intelligence — U.S. Online Grocery Product Mapping Report 2025

Explore Grocery Intelligence insights in the U.S. Online Grocery Product Mapping Report 2025 by Actowiz Solutions — SKU trends, pricing gaps, and platform accuracy.

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Executive Summary

The Grocery Intelligence landscape in the United States is rapidly evolving as online grocery adoption becomes integral to consumer behavior. The U.S. Online Grocery Product Mapping Report 2025, prepared by Actowiz Solutions, delivers an in-depth analysis of SKU standardization, regional price variance, and pack size accuracy across the nation's leading grocery platforms — Instacart, Walmart, Target, Kroger, and Costco.

Actowiz analyzed over 2.1 million grocery SKUs across major U.S. cities including New York, Los Angeles, Chicago, Dallas, and Miami. The findings reveal that 17% of grocery products differ in pricing or description across platforms, and 9% show mismatched pack sizes or labeling errors that lead to inconsistencies in online catalogs.

Through its advanced AI-driven Grocery Intelligence platform, Actowiz Solutions identified recurring discrepancies that impact both brand transparency and consumer trust. This report demonstrates how AI-based product mapping, powered by Actowiz's proprietary crawlers, enables brands to standardize data across multiple channels in real time, improving pricing alignment and reducing catalog errors.

Key Highlights:
  • SKU Standardization: Walmart and Costco lead with 90%+ data consistency; Kroger and Instacart show fragmentation due to localized listings.
  • Regional Price Variance: Average grocery price variance is 9% across metro regions, peaking during high-demand events.
  • Pack Size Accuracy: 10% of SKUs contain incomplete or inconsistent unit data (e.g., 12 oz vs. 355 ml), distorting analytics and pricing.

With U.S. online grocery sales surpassing $155 billion, Grocery Intelligence becomes essential for brands seeking competitive advantage. Actowiz Solutions empowers grocery retailers and FMCG companies to maintain 99% SKU accuracy, strengthen omnichannel consistency, and achieve unified product visibility across digital shelves.

Methodology

Actowiz Solutions deployed its AI-powered crawlers between July 2024 and February 2025 to extract and align product data across Instacart, Walmart, Target, Kroger, and Costco.

Data Overview:
Parameter Details
Platforms Instacart, Walmart, Target, Kroger, Costco
Data Volume 2.1 million SKUs
Categories Beverages, Snacks, Dairy, Packaged Foods, Cleaning Supplies
Cities New York, Los Angeles, Chicago, Dallas, Miami
Fields Product Title, Description, Size, Pack Count, Price, Availability

Data normalization was executed using Actowiz's Machine Learning SKU Mapping Engine, capable of fuzzy matching and attribute cleansing. Pricing was standardized to a per-unit model to identify real variance across comparable SKUs.

Industry Overview

The U.S. grocery eCommerce industry in 2025, valued at $155 billion, is led by five major players: Instacart, Walmart, Target, Kroger, and Costco. Despite digital sophistication, catalog fragmentation remains prevalent. Disparate data feeds, varied pack sizes, and retailer-specific naming conventions cause repeated product mismatches.

For example, the same item appears as:

  • "Pepsi 12 fl oz Can (12-Pack)" on Instacart
  • "Pepsi 12 oz Cans (Pack of 12)" on Walmart
  • "12-Pack Pepsi, 12 oz each" on Kroger

This lack of standardization hinders visibility for brands, especially when tracking multi-platform promotions, MAP compliance, or competitive benchmarks.

Key Findings

A. SKU Standardization Trends
Platform Standardized SKUs (%) Duplicate Listings (%)
Instacart 88.3% 7.2%
Walmart 91.5% 4.6%
Target 89.1% 5.9%
Kroger 84.9% 9.1%
Costco 93.8% 3.3%

Actowiz's Grocery Intelligence models helped reduce duplication by up to 87%, improving data reliability for retail analytics and competitive pricing models.

B. Regional Price Variance
Category New York Chicago Dallas Miami Avg. Variance
Beverages $4.19 $4.05 $3.85 $3.89 9%
Snacks $5.29 $5.10 $4.89 $4.79 10%
Dairy $3.79 $3.62 $3.55 $3.70 7%
Cleaning $7.99 $7.45 $7.29 $7.10 12%
Packaged Food $6.49 $6.25 $6.10 $6.09 8%

Average regional variance stands at 9%, primarily influenced by logistics costs, localized promotions, and supplier agreements.

C. Pack Size Mismatch
Platform Listings with Unit Errors (%)
Instacart 10.4%
Walmart 4.2%
Target 6.8%
Kroger 12.1%
Costco 3.9%

Actowiz normalized over 95% of unit inconsistencies, allowing better cross-market comparison and brand tracking.

Sample Data Snapshot

Brand Product Instacart Walmart Target Kroger Variance
Coca-Cola 12 oz (12-Pack) $7.29 $6.89 $7.19 $6.79 7%
Lay's Chips 8 oz $4.59 $4.25 $4.29 $4.10 11%
Tide Detergent 92 fl oz $13.79 $12.99 $13.49 $13.25 6%
Clorox Wipes 75 ct $6.59 $6.29 $6.39 $6.10 8%
Cheerios 18 oz $5.09 $4.89 $4.79 $4.69 9%

AI-Powered Grocery Intelligence by Actowiz Solutions

Actowiz's AI-based Grocery Intelligence platform enables:

  • Real-time SKU mapping across multi-retailer ecosystems.
  • AI-driven attribute normalization and image matching.
  • Detection of duplicate or mismatched SKUs.
  • Regional price comparison with per-unit analytics.
Metric Result
Duplicate Detection Accuracy 97.2%
Attribute Matching Precision 96.5%
Mapping Speed 38 seconds / batch
Pricing Outlier Detection ±2% deviation

A U.S. FMCG client achieved 99% catalog accuracy and 40x faster data reconciliation using Actowiz's automated mapping tools.

Future Outlook

As online grocery competition intensifies, the future of Grocery Intelligence will rely on AI automation and predictive data alignment. Key trends include:

  • Real-time data normalization across APIs.
  • Predictive product mapping for new SKUs.
  • Cross-border catalog standardization.
  • Image recognition for product equivalency.

Actowiz Solutions continues to pioneer these innovations, helping U.S. grocery and FMCG brands achieve consistency across every marketplace.

Conclusion

The Grocery Intelligence: U.S. Online Grocery Product Mapping Report 2025 demonstrates that structured, real-time product data is essential for maintaining price integrity, brand trust, and retail efficiency.

With Actowiz Solutions’ data intelligence and web-scraping expertise, U.S. retailers can achieve 99% SKU alignment, accurate price tracking, and harmonized product visibility across Instacart, Walmart, Target, Kroger, and Costco.

Actowiz Solutions — transforming online grocery data into actionable market intelligence for the world’s top retail brands.

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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

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Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

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Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

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“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

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“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

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Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

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“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

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Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

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Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

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Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

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Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

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Real results from real businesses using Actowiz Solutions

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'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
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Co-Founder / Head of Product at Upright Data Inc.
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2 min
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“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
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Iulen Ibanez
CEO / Datacy.es
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1 min
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“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
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Febbin Chacko
-Fin, Small Business Owner
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Price Drop + 12 min
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Drop −12 thr

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Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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