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Start Your Project

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  • Top-Selling Rakhi Gifts 2025 on Q Commerce Platforms – Actowiz Solutions

From Chocolates to Dry Fruits: Top Selling Rakhi Gifts on Q Commerce Platforms

Aug 04, 2025
How-AI-Tracks-Cross-Platform-Price-Anomalies-in-UAE-Noon-vs-Amazon-ae-01

Understanding Raksha Bandhan 2025

What-is-RERA-Data-Extraction-

Raksha Bandhan 2025 fell on August 9, Saturday, during the full moon (Shravana Purnima). With two major festivals (Raksha Bandhan and Independence Day) falling in close succession, the first half of August created twin long weekends—significantly amplifying festive demand.

Market Overview

In 2025, total retail spending around Raksha Bandhan is projected at ₹17,000 crore, up dramatically from ₹3,000 crore in 2018—a six fold surge in 7 years. India’s quick commerce market, estimated at $3.34 billion in 2024, is set to cross ₹5.5 billion by end 2025, growing at a CAGR of ~24 60%. Q commerce is now delivering essentials in 10–30 minutes, and handles ~45–46% of grocery GMV via Blinkit, Zepto, Instamart.

Role of Q‑Commerce in Rakhi Gifting

Speed & Convenience

Q commerce platforms reshaped Rakhi shopping with super fast deliveries. Blinkit reportedly moved 693 rakhis per minute during peak Rakhi eve in 2024, with Zepto and Instamart scaling massive SKU counts—even doubling offerings ahead of festivals. Instant gifting became possible up to 8 PM on Rakhi Day—unimaginable in traditional e commerce.

SKU Explosion & Consumer Reach

Platforms doubled their SKUs ahead of the festival, offering diverse sweets, combinations, and branded gifts across metros and Tier 2/3 cities. Non metro cities like Indore, Lucknow, Patna now account for ~50% of online Rakhi orders.

Actowiz Solutions Solutions: How We Captured the Insights

What-is-RERA-Data-Extraction-

Actowiz Solutions deployed its proprietary real time Q commerce scraper APIs to monitor platforms like Blinkit, Zepto, and Instamart, capturing SKU level data across metro and Tier 2 Indian cities (Delhi, Mumbai, Bengaluru, Ahmedabad, Lucknow, Indore, Patna).

Data captured hourly from Aug 7–9, 2025 included:

  • Product name & description
  • Price (MRP & discounted)
  • Stock status
  • Category & subcategory
  • Listing frequency & ranking
  • Customer ratings
  • Delivery ETA
  • Promotional tags (“Raksha Special”, “Last‑Minute”)

This enabled geo‑tagged trends, fast-moving product detection, restock analysis, and demand surges.

Category Spotlight: Rakhi Gift Winners on Q‑Commerce

Chocolates – Old Favorite, New Heights

Lux chocolates remained top sellers: Ferrero Rocher, Cadbury Celebrations, Lindt, Hershey’s. Premium chocolate combos—often paired with rakhis or cards—bested simple bundles.

Sample data (Mumbai):

Product MRP Price Discount Platform Delivery Rank
Ferrero Rocher 24‑pk ₹999 ₹849 –15% Zepto 15 min #3
Cadbury Celebrations 389 g ₹220 ₹195 –11% Blinkit 10 min #5
Lindt Swiss Gift Set with Rakhi ₹1250 ₹1099 –12% Blinkit 12 min #1

In metro cities, chocolate offers listing frequency rose ~26% during Rakhi week.

Dry Fruits – Health Meets Premium Gifting

Dry fruits—especially almonds, cashews, pistachios—saw rising demand. Bundles with “free Rakhi” or personalized notes sold particularly well.

Sample data (Delhi):

Product Net Wt MRP Offer Platform Stock Status
Happilo Premium Almonds 500g 500g ₹569 –₹60 Zepto In Stock
Nutraj Rakhi Hamper (4‑in‑1) 800g ₹899 –20% Blinkit Fast‑moving
BB Royal Cashews 250g 250g ₹295 – Instamart Low Stock

Bundled packs converting 2.2× more than standalone.

Traditional Mithai – Cultural Core of Rakhi

Local sweets like kaju katli, laddoos, soan papdi from brands such as Haldiram’s, Bikanervala, and regional sweet shops remained popular.

Sample data (Ahmedabad):

Product Weight MRP Platform Rating Delivery
Haldiram’s Soan Papdi 500g ₹180 Blinkit 4.3 10 min
Ghasitaram Kaju Katli 250g ₹299 Zepto 4.6 15 min
Anand Sweets Laddoo 500g ₹245 Instamart 4.7 25 min

Tier‑1 & Tier‑2 cities saw ~38% uplift in mithai sales during the week.

Quirky & Trendy: Labubu Rakhis & Lumbas

A viral “ugly cute” character called Labubu dominated social media with #LabubuRakhi. Online retailers sold over 1,800 such Lumba Rakhi combos in Delhi Mumbai alone. These colorful, personalized designs attracted Gen Z buyers, boosting impulse buys.

Gift Combos – Convenience & Themes

Combo boxes combining chocolates, dry fruits, sweets, rakhis and puja items offered one shot gifting.

Sample data (Bengaluru):

Combo Price Inclusions Platform Ratings
Rakhi + Lindt + Almonds Hamper ₹1,149 2 Rakhis, Chocolate, Dry Fruit Zepto ★★★★☆
Raksha Bandhan Essentials Combo ₹899 Rakhi, Roli‑Chawal, Kaju Katli Blinkit ★★★★☆
Kids Rakhi + Toy + Sweet Combo ₹699 Toy Rakhi, Laddoo, Stickers Instamart ★★★☆☆

Sales spiked on Aug 7–8, driven by urgency and “last‑minute delivery” prompts.

Regional Preferences & Geotags (Actowiz Solutions Insights)

By tagging listings with pin codes, Actowiz Solutions mapped category performance per region:

City Top Category Notes
Delhi Traditional Mithai Combos Local sweets, festive packaging
Mumbai Premium Chocolate & Dry Fruits Younger, metro audiences
Bengaluru Almond Hampers + Mithai Blend of health & tradition
Ahmedabad Kaju Katli + Custom Rakhis Regional tastes & handcrafted styles
Lucknow Labubu & Quirky Rakhis Non‑metro viral trends catching up

Non metro cities like Lucknow, Patna, Indore now represent ~50% of online Rakhi orders. Brands can leverage hyper local data to tailor offers by city or pin code—Actowiz Solutions enables precisely that.

Temporal Sales Patterns: Hourly, Daily, Festival Week

  • Aug 7–8 (Pre Rakhi): Rising listings, combo deals launch, first discounts.
  • Aug 8–9 (Peak): Hourly gift SKU traffic increased ~2.7× vs baseline.
  • Aug 9 evening: “Last Minute” promotions drove huge impulse orders.
  • Aug 10 onward: Mithai/dry fruit restocks surged; price adjustments (+12% for Kaju Katli) on Aug 10 in some areas Actowiz Solutions Solutions.

Stockouts were constant—Ferrero 24 pc OOS flagged four times; similar alerts for premium mithai combos. Most sold out items triggered flash relists elsewhere.

Actionable Business & Brand Insights with Actowiz Solutions

Geo‑Targeted Campaigns

Use pin code mapping insights to target city specific ad campaigns—e.g. promote Labubu combos in Lucknow & Delhi, mithai in Ahmedabad, chocolate bundles in Mumbai.

Real‑Time Price Monitoring

Competitor discount tracking enables dynamic pricing—brands using Actowiz Solutions pricing alerts saw up to 34% fewer stockouts, and in some cases stock outs dropped 23% in 6 weeks.

Combo Innovation

High-conversion combos with a mix of Rakhi + sweets + dry fruits + puja items. Personalized rakhis or influencer badged packaging help differentiation.

Trend Spotting & Product Timing

Proactively upload Labubu styled quirky rakhis or regional sweets 1 week before festival. Actowiz Solutions data flags rising viral trends in real time.

Hyperlocal Merch Partnerships

Collaborate with local sweet shops or artisans. Listings from local brands like Anand Sweets (Ahmedabad), Ghasitaram (Mumbai) consistently outranked national brands during festival week.

Wider Market Context & Future Growth

Q‑Commerce Explosion

India’s Q commerce field is poised for exponential growth—from ~$3.34 B in 2024 to ~$5.5 B by end 2025, CAGR 24-60%. Blinkit leads with 46% GMV share, Zepto ~29%, Instamart ~27%.

Dark stores rose dramatically—from 24M to 37.6M sq ft by 2027—supporting hyper fast deliveries.

Broader Rakhi Gifting Trends

Apart from food gifts, fashion & beauty gift cards, electronics accessories, and designer items remain popular, especially via Amazon, Flipkart or Nykaa Rakhi offers.

Premium curated gifts (skincare kits, artisanal décor, jewelry) are rising among urban consumers.

Extended Sample Data Visuals (Imagined for Blog)

  • Bar chart: Top 5 gift categories by city (e.g. Delhi: mithai combos; Mumbai: chocolate + dry fruit; Lucknow: Labubu + sweets)
  • Line graph: Hourly order volume for top selling categories during Aug 7–9
  • Table: Prominent offers & discount %, stock out flags, listing rank movement
  • Map heat: Non metro vs metro order density

About Actowiz Solutions Solutions

Actowiz Solutions is a leader in real‑time retail intelligence, enabling brands, Q‑commerce platforms, and retailers to:

  • Monitor Q‑commerce SKUs by city
  • Track price, stock, listing changes hourly
  • Detect trend spikes (viral or seasonal)
  • Provide pin‑code level demand signals
  • Reduce stockouts and optimize promotional timing

Trusted across industries—from FMCG to travel, e‑commerce to food delivery—Actowiz Solutions helps brands scale with data accuracy, speed, and actionable insights The Times of IndiaLinkedIn+6Actowiz Solutions Solutions+6Straits Research+6Straits Research.

Final Thoughts

Raksha Bandhan 2025 crystallized the power of Q‑commerce—where gifting became instantaneous, localized and trend‑driven. Chocolates, dry fruits, mithai and quirky rakhis (like Labubu) led gifting charts across demographic segments. Gift combos combining tradition, personalization and speed emerged as clear winners.

Actowiz Solutions Solutions enabled brands to decode these patterns in real time—driving smarter assortment, pricing, and hyperlocal campaigns. As India's Q‑commerce market continues to scale rapidly, data‑driven festive gifting strategies will be the key differentiator.

Looking ahead—whether it's Diwali, Valentine’s Day or Eid—Actowiz Solutions equips decision‑makers with the tools to predict, respond and prosper. 

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                    [0] => en
                )

            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.110
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

        )

    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
                (
                    [code] => 43215
                )

            [registered_country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
                (
                    [0] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.110
                    [prefix_len] => 22
                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
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Industry:

Coffee / Beverage / D2C

Result

2x Faster

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“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

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“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

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“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

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Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

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Real results from real businesses using Actowiz Solutions

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Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
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Iulen Ibanez
CEO / Datacy.es
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Febbin Chacko
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See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

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US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

Actionable Blogs, Real Case Studies, and Visual Data Stories -All in One Place

All
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Case Studies
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Report
Aug 08, 2025

Discounted Devotion? Janmashtami Offer Mapping Across Quick Commerce Platforms

Actowiz Solutions compares Janmashtami offers on puja items & sweets across quick commerce platforms with real-time scraping & price tracking insights.

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Track Janmashtami Quick Commerce Banner Leaders – Dairy, Mithai & Puja Brands Insights

Discover which dairy, mithai & puja brands led Janmashtami quick commerce banners with Actowiz Solutions’ visibility scores & festive promotions insights.

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India's Holiday Travel Surge Raksha Bandhan to Independence Day 2025

Explore India's holiday travel trends during the 2025 festive season—from Raksha Bandhan to Independence Day. Discover top destinations, travel tips, and booking insights.

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🇮🇳 India: Independence Day Sale Price Mapping – Flipkart vs Amazon

Actowiz Solutions compares Flipkart & Amazon prices during India’s Independence Day Sale 2025. Discover top deals, price drops & brand discount trends.
Aug 08, 2025

Discounted Devotion? Janmashtami Offer Mapping Across Quick Commerce Platforms

Actowiz Solutions compares Janmashtami offers on puja items & sweets across quick commerce platforms with real-time scraping & price tracking insights.

Aug 08, 2025

Grocery Discount Trends from Toters, JOKR, and Getir – Regional Analysis

Explore Toters, JOKR & Getir grocery discounts across regions—data insights, trends, and strategic analysis by Actowiz Solutions.

Aug 07, 2025

How to Track Weekly Flipkart Electronics Prices for Smarter Pricing Decisions & Competitive Edge?

Track weekly Flipkart electronics prices to stay competitive, adjust pricing smartly, and make data-driven decisions that boost visibility and conversions.

Read More
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Track Janmashtami Quick Commerce Banner Leaders – Dairy, Mithai & Puja Brands Insights

Discover which dairy, mithai & puja brands led Janmashtami quick commerce banners with Actowiz Solutions’ visibility scores & festive promotions insights.

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Price Tracking of Rakhi Gift Hampers – Did Discounts Really Deliver Value?

Discover how Actowiz Solutions scraped Rakhi gift hamper prices from Q-commerce platforms to reveal real festive discount insights with real-time pricing data.

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Real-Time Ride Fare Comparison: Uber vs DiDi vs Bolt Across 7 Countries

Compare Uber, DiDi & Bolt ride fares across 7 countries with real-time scraping insights. Discover surge patterns, price differences & platform efficiency globally.

Read More
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India's Holiday Travel Surge Raksha Bandhan to Independence Day 2025

Explore India's holiday travel trends during the 2025 festive season—from Raksha Bandhan to Independence Day. Discover top destinations, travel tips, and booking insights.

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2025 Buying Behavior Trends: Smarter Retail Decisions Backed by Data

Explore retail buying behavior trends for 2025 with data-driven insights on Gen Z, AI, omnichannel shopping, and smart decisions from Actowiz Solutions.

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Real-Time Price Monitoring & Benchmarking on Amazon & Walmart for Smarter eCommerce

Use real-time price monitoring to benchmark Amazon & Walmart prices, avoid MAP violations, and power your eCommerce intelligence with Actowiz Solutions.

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🇮🇳 India: Independence Day Sale Price Mapping – Flipkart vs Amazon

Actowiz Solutions compares Flipkart & Amazon prices during India’s Independence Day Sale 2025. Discover top deals, price drops & brand discount trends.
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Lazada Grocery App Dataset Analysis - Market Intelligence & Grocery Delivery Trends for American Startups

Explore Lazada grocery App dataset insights to uncover grocery delivery trends, pricing, and market gaps for American startups entering Southeast Asian markets.
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Raksha Bandhan & Independence Day 2025: How Holiday Travel Surges Impacted Flight and Hotel Pricing in India

Explore Actowiz Solutions' scraped data report on travel price surges in India during Raksha Bandhan & Independence Day 2025. Flight, hotel & booking insights inside.
Read More