Discounted Devotion? Janmashtami Offer Mapping Across Quick Commerce Platforms
Actowiz Solutions compares Janmashtami offers on puja items & sweets across quick commerce platforms with real-time scraping & price tracking insights.
The rise of quick commerce in India has redefined how urban consumers shop for daily essentials. Among the pioneers of this transformation are Blinkit (formerly Grofers) and Swiggy Instamart, two platforms competing aggressively to deliver groceries within 10 to 20 minutes. While these platforms promise speed and convenience, there’s a significant variation in product pricing, delivery charges, and platform fees across Tier-1 and Tier-2 cities.
Actowiz Solutions, a leader in web scraping and data intelligence services, conducted a deep-dive analysis comparing Blinkit and Instamart across cities like Delhi, Mumbai, Bangalore (Tier-1) and Ahmedabad, Jaipur, Lucknow (Tier-2). This blog explores how product pricing fluctuates, why fees differ, and what these trends mean for consumers, brands, and retailers.
We analyzed product prices, delivery charges, handling fees, and discounts across categories like dairy, vegetables, packaged food, personal care, and beverages. This detailed study aims to help:
India's retail market has been undergoing a silent but rapid transformation. While traditional brick-and-mortar stores still dominate many neighborhoods, the meteoric rise of quick commerce platforms like Blinkit and Instamart has reshaped urban grocery shopping behaviors.
With these players offering overlapping SKUs and delivery speed, price becomes the key differentiator.
While comparing product pricing across Blinkit and Instamart, Actowiz Solutions discovered a complex interplay of variables:
Insight: Consumers in Tier-2 cities are more price-sensitive. They prefer larger packs (value-for-money) and are more likely to switch platforms based on fees.
Actowiz Solutions deployed a real-time scraping engine to monitor prices across cities over 15 days. Here's the compiled average:
City | Platform | Milk 1L (₹) | Butter 100g | Curd 500g | Total Basket |
---|---|---|---|---|---|
Delhi | Blinkit | 65 | 54 | 42 | 161 |
Delhi | Instamart | 63 | 52 | 41 | 156 |
Jaipur | Blinkit | 66 | 55 | 43 | 164 |
Jaipur | Instamart | 64 | 53 | 41 | 158 |
City | Platform | Maggi (4 pcs) | Biscuits | Bread | Total Basket |
---|---|---|---|---|---|
Mumbai | Blinkit | 56 | 28 | 42 | 126 |
Mumbai | Instamart | 55 | 27 | 41 | 123 |
Indore | Blinkit | 58 | 29 | 43 | 130 |
Indore | Instamart | 56 | 28 | 42 | 126 |
Key Insight: On average, Blinkit was costlier by 3-5%, especially in Tier-2 cities where delivery costs were higher and promotional offers lower.
Actowiz Solutions builds high-performance real-time scraping engines that extract:
Our architecture supports:
"Thanks to Actowiz Solutions, our category team could analyze over 10,000 SKUs across 12 cities and align our discounting strategy city-by-city. Blinkit and Instamart pricing gaps helped us redirect our ad spend for 14% better ROI."
— Head of Pricing Strategy, Leading Indian FMCG Brand
While Blinkit and Instamart both aim to deliver unmatched speed and convenience, their pricing strategies vary significantly across India’s Tier-1 and Tier-2 cities. For consumers, simply comparing product prices isn’t enough—understanding the total cart cost, including platform fees, surge charges, and minimum order thresholds, is essential to make informed buying decisions.
For brands, FMCG marketers, and Q-commerce platforms, having access to granular, city-specific data is the difference between reaction and strategy. Dynamic pricing, SKU availability, regional promotions, and customer behavior patterns all require real-time intelligence to stay competitive in this fast-moving landscape.
As the quick commerce battlefield evolves, our data-driven findings reveal that:
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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.