Introduction
South Korea is one of the few markets where search engine behavior (Naver) and eCommerce platform dynamics (Coupang) operate as distinct ecosystems. Consumers search on Naver, compare prices on Coupang, and trust blogs more than brand ads.
To thrive, global retailers must integrate top-of-funnel awareness (SEO) with bottom-of-funnel pricing and reviews (Coupang).
Actowiz Solutions partnered with a global retail chain to build a full-funnel intelligence system, combining:
- Naver keyword rankings
- Naver blog sentiment
- Coupang real-time price, reviews, and promotions
The result? A 39% increase in keyword visibility, 24% improvement in conversions, and a 20% faster pricing reaction time.
The Challenge
1. SEO & eCommerce Teams Worked in Silos
SEO and product teams lacked a unified view. SEO teams tracked rankings, but pricing and reviews on Coupang didn’t sync with what users were searching.
2. No Real-Time Keyword-Product Matching
Popular Naver keywords weren’t reflected in Coupang product listings or coupon strategy.
3. Missed Visibility Opportunities
Naver search spikes weren’t being leveraged to run flash sales or highlight reviews on Coupang.
Actowiz’s Full-Funnel Strategy
We merged top-of-funnel SEO scraping from Naver with bottom-of-funnel Coupang scraping, creating one unified insight layer.
Step 1: Naver Keyword & SEO Scraping
We scraped:
- Monthly keyword rankings for 50+ brand terms
- Auto-suggest queries from Naver Search
- Title & metadata of top-ranking blog posts
- Blog backlinks driving eCommerce traffic
Sample Naver SEO Data:
Date |
Keyword (KR) |
Search Volume |
Ranking |
CTR Trend |
Top Content Title |
2025-06-02 |
다이어트 쿠키 추천 |
17,300 |
#3 |
↑ |
“살 안찌는 쿠키는 이거예요!” |
2025-06-04 |
프로틴바 비교 |
12,400 |
#7 |
↔ |
“2025년 프로틴바 비교 리뷰 Top 5” |
2025-06-06 |
비건 스낵 추천 |
10,900 |
#5 |
↑ |
“채식주의자를 위한 최고의 스낵들” |
Step 2: Coupang Price + Review + Coupon Scraping
We scraped:
- Prices, discounts, and coupons
- Product metadata (name, brand, features)
- Star ratings and total review count
- Rank position in Coupang category search
Sample Coupang Product Data:
Product |
Price (KRW) |
Coupon |
Discount |
Rating |
Reviews |
Rank in Category |
Vegan Protein Bar |
₩14,900 |
₩1,500 |
10% OFF |
4.7 |
2,901 |
#4 |
Diet Cookie Combo |
₩12,000 |
None |
5% OFF |
4.5 |
1,874 |
#7 |
Organic Snack Chips |
₩9,500 |
₩500 |
8% OFF |
4.4 |
1,230 |
#12 |
Step 3: Cross-System Intelligence Mapping
We matched:
- High-search keywords on Naver to specific product listings
- Trending blog content to Coupang inventory
- Popular influencer posts to pricing changes and review spikes
We also developed a keyword-response matrix, helping the client:
- Know which Naver keywords should trigger new discounts
- Understand which SEO pages drove Coupang conversions
- Schedule keyword-linked flash promotions within 24 hours
Performance Metrics Dashboard
Real-Time KPI Tracking Included:
- Naver keyword movement vs Coupang revenue trend
- Blog mentions vs review increase lag
- Coupon issuance vs search visibility spike
Graph Sample 1: SEO Ranking vs Conversion Rate
"비건 스낵 추천" rose to #2 → 3-day sales boost of ₩5.3M
Graph Sample 2: Blog Volume vs Coupang Click-Through Rate
Campaign Execution Examples
Example 1:
Keyword "프로틴바 추천" surged 28%
Actowiz alerted client
Coupang flash sale launched within 12 hours
Result: 17% increase in SKU sales in 48 hours
Example 2:
Top Naver blog linked client product with positive review
Product lacked reviews on Coupang
Actowiz triggered review campaign & coupon drop
Result: 842 new reviews in 7 days
Business Impact
Metric |
Before Actowiz |
After Actowiz |
Naver Keyword Visibility |
Avg Rank #6 |
Avg Rank #3 |
Conversion from SEO Traffic to Coupang |
2.8% |
5.2% |
Campaign Launch Lag |
3 days |
12 hours |
Monthly Coupang Revenue (flagship SKUs) |
₩85M |
₩105.4M |
SKU Coverage in Dashboards |
350 |
1,000+ |
Client Testimonial
“Our SEO team and eCommerce managers used to work on different data—Actowiz changed that. Now we see the full picture and react within hours, not days.”
— Senior Marketing Director, Asia Pacific Retail Brand
Summary of Full-Funnel Workflow
Funnel Stage |
Naver Insight |
Coupang Execution |
Awareness |
Keyword spike: “건강한 간식” |
Run SEO blog post, influencer seeding |
Consideration |
Top blog mentions |
Launch review & UGC collection drive |
Decision/Purchase |
Search → click-through |
Run coupon + position SKU in top 5 |
Conclusion
This case proves the value of a single unified intelligence layer across search, social, and sales platforms. When Naver and Coupang are viewed together, the result is clarity, speed, and profitability.
Actowiz Solutions has pioneered a strategy to help global brands localize with precision. By combining SEO trends and eCommerce behavior, clients can now make smarter decisions at every stage of the retail funnel.