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Actowiz Solutions unified Naver SEO trends and Coupang pricing data to drive full-funnel performance for a leading global retail brand in South Korea.
South Korea is one of the few markets where search engine behavior (Naver) and eCommerce platform dynamics (Coupang) operate as distinct ecosystems. Consumers search on Naver, compare prices on Coupang, and trust blogs more than brand ads.
To thrive, global retailers must integrate top-of-funnel awareness (SEO) with bottom-of-funnel pricing and reviews (Coupang).
Actowiz Solutions partnered with a global retail chain to build a full-funnel intelligence system, combining:
The result? A 39% increase in keyword visibility, 24% improvement in conversions, and a 20% faster pricing reaction time.
SEO and product teams lacked a unified view. SEO teams tracked rankings, but pricing and reviews on Coupang didn’t sync with what users were searching.
Popular Naver keywords weren’t reflected in Coupang product listings or coupon strategy.
Naver search spikes weren’t being leveraged to run flash sales or highlight reviews on Coupang.
We merged top-of-funnel SEO scraping from Naver with bottom-of-funnel Coupang scraping, creating one unified insight layer.
We scraped:
| Date | Keyword (KR) | Search Volume | Ranking | CTR Trend | Top Content Title |
|---|---|---|---|---|---|
| 2025-06-02 | 다이어트 쿠키 추천 | 17,300 | #3 | ↑ | “살 안찌는 쿠키는 이거예요!” |
| 2025-06-04 | 프로틴바 비교 | 12,400 | #7 | ↔ | “2025년 프로틴바 비교 리뷰 Top 5” |
| 2025-06-06 | 비건 스낵 추천 | 10,900 | #5 | ↑ | “채식주의자를 위한 최고의 스낵들” |
We scraped:
| Product | Price (KRW) | Coupon | Discount | Rating | Reviews | Rank in Category |
|---|---|---|---|---|---|---|
| Vegan Protein Bar | ₩14,900 | ₩1,500 | 10% OFF | 4.7 | 2,901 | #4 |
| Diet Cookie Combo | ₩12,000 | None | 5% OFF | 4.5 | 1,874 | #7 |
| Organic Snack Chips | ₩9,500 | ₩500 | 8% OFF | 4.4 | 1,230 | #12 |
We matched:
We also developed a keyword-response matrix, helping the client:
"비건 스낵 추천" rose to #2 → 3-day sales boost of ₩5.3M
Keyword "프로틴바 추천" surged 28%
Actowiz alerted client
Coupang flash sale launched within 12 hours
Result: 17% increase in SKU sales in 48 hours
Top Naver blog linked client product with positive review
Product lacked reviews on Coupang
Actowiz triggered review campaign & coupon drop
Result: 842 new reviews in 7 days
| Metric | Before Actowiz | After Actowiz |
|---|---|---|
| Naver Keyword Visibility | Avg Rank #6 | Avg Rank #3 |
| Conversion from SEO Traffic to Coupang | 2.8% | 5.2% |
| Campaign Launch Lag | 3 days | 12 hours |
| Monthly Coupang Revenue (flagship SKUs) | ₩85M | ₩105.4M |
| SKU Coverage in Dashboards | 350 | 1,000+ |
“Our SEO team and eCommerce managers used to work on different data—Actowiz changed that. Now we see the full picture and react within hours, not days.”
— Senior Marketing Director, Asia Pacific Retail Brand
| Funnel Stage | Naver Insight | Coupang Execution |
|---|---|---|
| Awareness | Keyword spike: “건강한 간식” | Run SEO blog post, influencer seeding |
| Consideration | Top blog mentions | Launch review & UGC collection drive |
| Decision/Purchase | Search → click-through | Run coupon + position SKU in top 5 |
This case proves the value of a single unified intelligence layer across search, social, and sales platforms. When Naver and Coupang are viewed together, the result is clarity, speed, and profitability.
Actowiz Solutions has pioneered a strategy to help global brands localize with precision. By combining SEO trends and eCommerce behavior, clients can now make smarter decisions at every stage of the retail funnel.
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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.
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Coffee / Beverage / D2C
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2x Faster
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stock tracking across SKUs
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✓ Improved rank visibility of top products
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In Stock
₹524
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in 6 hrs across Lel.6
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Drop −12 thr
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visibility & palniring
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