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In Germany’s highly competitive grocery sector, understanding market movements in real time is vital. Platforms like Lidl and REWE serve millions daily across cities like Berlin, Munich, and Frankfurt. From product pricing and availability to promotional trends, these two retail giants shape consumer preferences and drive competitive responses across the supply chain.
Actowiz Solutions helps businesses stay one step ahead with advanced web scraping services that monitor grocery prices, SKU listings, stock status, and discount campaigns on Lidl.de and REWE.de. This blog explores how companies can use Lidl and REWE data to perform granular competitor analysis in Germany’s dynamic retail environment.
Germany’s grocery landscape is price-sensitive and hyper-competitive. Traditional weekly flyers have now evolved into dynamic online listings with rotating promotions, city-specific discounts, and seasonal pricing models.
Key challenges that make scraping essential:
Web scraping Lidl and REWE ensures businesses can:
Both platforms update their online stores daily, making real-time tracking crucial.
| Field | Sample – Lidl | Sample – REWE |
|---|---|---|
| Product Name | Bio Organic Whole Milk 1L | REWE Beste Wahl Orange Juice 1L |
| Category | Dairy | Beverages |
| Price (EUR) | €0.95 | €1.49 |
| Discount Info | 10% off (weekend only) | Buy 2 for €2.50 |
| Availability | In Stock | Low Stock |
| Unit Size | 1 Liter | 1 Liter |
| City Identifier | Berlin | Frankfurt |
| Last Updated | Real-Time | Real-Time |
Track product-level pricing between Lidl and REWE to identify undercutting or price mismatches in Berlin, Munich, and Frankfurt.
Identify how and when REWE or Lidl launches discounts by day of the week or product category.
Analyze how many SKUs are listed under categories like Snacks, Beverages, Organic, etc.
Track stock fluctuations by city, helping logistics teams predict demand and plan restocking.
Measure how small price changes impact availability and promotions across different regions.
| Product | Lidl Price | REWE Price | Discount Type | City |
|---|---|---|---|---|
| Nutella 750g | €3.49 | €3.29 | - | Berlin |
| Coca-Cola Zero 1.5L | €1.25 | €1.39 | 2 for €2.50 (REWE) | Berlin |
| Organic Bananas (per kg) | €1.79 | €1.95 | Lidl Weekend Deal | Berlin |
| Ariel Liquid Detergent 1.3L | €4.99 | €5.25 | Loyalty Price | Berlin |
Tools Used:
Frequency:
Client: German Retail Tech Startup
Challenge: Couldn’t keep pace with changing prices on Lidl and REWE across Berlin and Munich
Solution by Actowiz:
Results:
Actowiz Solutions offers integrated dashboards using:
| Category | Relevance |
|---|---|
| Dairy | High competition & margin impact |
| Snacks | Flash deals dominate Lidl REWE |
| Household Care | Price volatility, popular bundles |
| Beverages | Promotions change weekly |
| Organic Foods | Premium positioning in REWE |
| Benefit | Outcome |
|---|---|
| Competitive Price Matching | Prevents loss of customers to better offers |
| Faster Promotion Response | Aligns internal campaigns with external trends |
| Inventory Planning Support | Predicts high-demand SKUs by city |
| Improved Gross Margin | Reduces over-discounting or underpricing |
| Regional Sales Optimization | Adapts strategy per city (Berlin vs Frankfurt) |
Scraping data from Lidl and REWE in Germany gives retailers and brands the power to act with agility. Whether in Berlin, Munich, or Frankfurt, grocery prices and discounts shift daily. With Actowiz Solutions, businesses get structured, timely, and hyperlocal grocery intelligence to outperform competitors.
If your brand wants to win the grocery game in Germany, it’s time to scrape smarter, not harder.
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