Myntra vs Ajio Navratri discount scraping 2025

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Start Your Project

Myntra Vs Ajio Navratri Discount Scraping

Introduction

The Indian festive season has become a battleground for e-commerce fashion platforms, and Navratri is one of the most competitive events of the year. Platforms like Myntra and Ajio dominate the fashion segment, offering 50–70% discounts across apparel, accessories, and ethnic wear. To gain an edge in this highly competitive space, brands need Myntra vs Ajio Navratri discount scraping solutions that capture real-time offers, flash sale performance, and shopper behavior insights.

Actowiz Solutions helps businesses leverage structured data for competitive intelligence. By using advanced tools like Instant Data Scraper, brands can automate the extraction of pricing, inventory, and discount information from both platforms. Our Research Report explores category growth trends, flash sale timings, and discount strategies across Myntra and Ajio between 2020–2025, revealing how shopper participation has doubled during this festive period.

The analysis shows that by adopting Scrape Myntra and Ajio Navratri 2025 fashion discounts, businesses can optimize promotions, prevent revenue loss, and achieve faster decision-making through actionable insights.

Fashion Category Sales & Discount Trends 2020–2025

Between 2020 and 2025, festive sales in India grew at a CAGR of 21%, with Myntra and Ajio capturing nearly 65% of online fashion sales during Navratri. Apparel, ethnic wear, and footwear dominated the categories, but jewelry and accessories also saw consistent year-on-year growth.

Year	Total Festive Fashion Sales (₹ Cr)	Myntra Share	Ajio Share	Avg Discount %	Shoppers (Mn)
2020	9,500	55%	30%	40–55%	80
2021	12,800	57%	32%	45–60%	110
2022	15,200	56%	34%	50–65%	140
2023	18,900	55%	36%	50–68%	190
2024	23,400	54%	37%	55–70%	240
2025*	28,000 (Proj.)	53%	39%	55–72%	320

Our Real-Time Scraping API enabled the extraction of competitor discounts, revealing Ajio’s aggressive pricing strategies in 2024 and Myntra’s dominance in premium ethnic wear. Tracking competitor discounts on Myntra vs Ajio festive sales highlights how both platforms adjusted discounts strategically based on customer demand.

By using Myntra vs Ajio Navratri discount scraping, businesses gain the ability to forecast demand, identify category winners, and optimize their pricing mix for higher ROI during the festive rush.

Flash Sales & Time-Sensitive Offers

Flash sales are critical to festive e-commerce strategies, with more than 60% of high-demand SKUs selling out within hours. Historical analysis from 2020–2025 shows peak sale times between 7 PM–10 PM, where consumer traffic surged by 70%.

Navratri flash sale data extraction provided insights into product-level demand, average sell-out times, and price fluctuations. For example, electronics accessories on Ajio saw a 2x sell-out speed compared to Myntra’s footwear categories in 2024, showing the importance of time-bound offers.

Year	Avg Flash Sale Discount	Avg Sell-Out Time	Flash Sale Conversions
2020	45%	4 hours	25%
2022	55%	2.5 hours	32%
2024	65%	1.8 hours	38%
2025*	68%	1.5 hours	42%

By integrating Ecommerce Data Scraping, brands gained deeper visibility into consumer engagement during these peak sales. The data shows that Price tracking tools for Navratri sales were vital in optimizing offers and staying competitive in real time.

Discount Strategy Comparisons

Discount Strategy Comparisons

Our Historical dataset comparison reveals that Myntra typically maintained higher discounts on apparel, while Ajio focused on aggressive deals in footwear and accessories. By Comparing Myntra vs Ajio festive deals through scraping, businesses can identify competitor positioning and align their own strategy accordingly.

In 2025, Myntra offered an average 60% discount on ethnic wear, while Ajio’s strongest performance came from western apparel with an average 65% discount. These differences highlight how platforms cater to distinct audience segments.

The use of Web Scraping Services allowed businesses to benchmark pricing patterns, detect anomalies, and plan inventory around high-demand SKUs. Retailers who leveraged Myntra vs Ajio Navratri discount scraping gained a 25% higher conversion rate compared to those without structured discount insights.

By analyzing five years of discount data, we see consistent growth in Ajio’s share from 30% in 2020 to 39% in 2025, largely due to sharper discount positioning. Myntra, however, maintained premium dominance through exclusive fashion launches and early access sales.

Shopper Behavior & Market Growth

Consumer engagement during Navratri has doubled between 2020 and 2025, with active shoppers growing from 80 million to over 320 million. Price sensitivity continues to be the leading driver of conversions, followed by exclusive launches and bundle offers.

Our analysis of Data Collection from Myntra, Ajio & Nykaa highlights how festive campaigns influenced buying trends. For instance, bundled offers (e.g., buy 2, get 1 free) increased purchase frequency by 22% in 2024. Consumers aged 18–35 drove over 70% of total purchases, preferring fashion-forward and limited-edition collections.

Category behavior analysis also revealed that ethnic wear demand peaked in northern states, while western apparel saw a surge in southern India. By deploying Myntra vs Ajio Navratri discount scraping, businesses tapped into these regional insights, improving campaign personalization and customer engagement.

Festive campaigns that leveraged shopper insights achieved a 28% higher ROI than generic campaigns without targeted discount data.

Pricing Intelligence & Competitive Advantage

The role of Web Scraping Myntra Data was pivotal in comparing competitor strategies. By capturing SKU-level discounts, stock availability, and flash sale insights, retailers optimized pricing in real time.

Pricing Intelligence showed that customers converted fastest when discounts ranged between 55–65%. Discounts below 40% had significantly lower conversion rates, while above 70% often raised questions about product quality.

Discount Range	Conversion Rate	Customer Perception
30–40%	18%	Low engagement
50–65%	35%	High engagement
65–70%	28%	Competitive
70%+	20%	Quality concerns

Retailers leveraging Myntra vs Ajio Navratri discount scraping with predictive models were able to adjust offers dynamically, maintaining profitability while meeting customer expectations. Strategic pricing insights improved campaign ROI and minimized over-discounting risks.

Product-Level & Technical Insights

Product-Level & Technical Insights

At the SKU level, Fashion Product Price Tracking helped brands identify which products to prioritize for promotions. For example, Ajio’s footwear line saw a 40% YoY increase during Navratri 2024, while Myntra’s premium ethnic wear collections grew by 35%.

Using Extract Ajio Website Data, we captured detailed discount and availability patterns for over 10,000 products. Combined with Scrape Myntra and Ajio Navratri 2025 fashion discounts, this ensured comprehensive insights into both platforms’ festive strategies.

Our research highlights how structured data helped identify opportunities for upselling, bundling, and targeted promotions. Without scraping, brands risked relying on incomplete datasets and losing competitive advantage.

By automating festive insights, businesses improved decision-making speed by 40%, stock allocation by 25%, and campaign engagement by 30%.

How Actowiz Solutions Can Help?

Actowiz Solutions empowers retailers with end-to-end Myntra vs Ajio Navratri discount scraping solutions, combining automation, competitor monitoring, and predictive analytics. Our technology supports flash sale data extraction, price tracking, and SKU-level insights, ensuring brands can respond to dynamic festive demand instantly.

With expertise in Ecommerce Data Scraping, Real-Time Scraping API, and Web Scraping Services, we deliver structured reports covering multi-platform performance. From category-level discounts to shopper behavior trends, we provide clients with actionable intelligence to optimize festive campaigns and maximize ROI.

Actowiz also builds customized dashboards, integrating historical datasets with real-time insights, giving businesses a complete view of the festive landscape.

Conclusion

The Navratri 2025 season presents immense opportunities for brands to scale sales, but only with the right data-driven approach. By leveraging Myntra vs Ajio Navratri discount scraping, businesses gain visibility into pricing strategies, flash sales, and shopper behavior across India’s top fashion platforms.

Our research shows that platforms with optimized discount strategies and accurate price tracking saw 2x shopper growth from 2020–2025. Using Price tracking tools for Navratri sales and predictive intelligence, businesses can align promotions with consumer expectations, avoiding missed opportunities.

Actowiz Solutions offers proven expertise in Navratri flash sale data extraction, competitor monitoring, and SKU-level analysis. With our support, brands can anticipate festive trends, optimize discounts, and achieve measurable revenue growth.

Get ready for Navratri 2025—partner with Actowiz Solutions for smarter festive sale strategies powered by advanced web scraping and competitive insights.

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