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Actowiz helped a Dubai-based marketplace expand to Korea by scraping Naver trends and Coupang listings to target demand, pricing, and shopping behavior.
As UAE-based marketplaces look to expand internationally, South Korea presents an attractive but highly localized opportunity. From K-beauty dominance to mobile-first shoppers, cracking Korea’s digital retail space requires more than product localization—it demands behavioral data.
A top Dubai-based marketplace wanted to enter the Korean market with its curated line of sustainable personal care and wellness goods. To do it right, they partnered with Actowiz Solutions to extract insights from:
The outcome: A data-backed expansion strategy that resulted in a 16% faster time-to-market and 22% higher SKU conversion rates.
Unlike GCC markets, Korean buyers rely heavily on reviews, influencers, and long-form blogs, especially for wellness products.
Coupang buyers compare similar SKUs side-by-side before purchasing. Dubai’s catalog lacked localized positioning and promotional pricing.
The brand didn’t know which keywords or bloggers in Korea could influence visibility and decision-making.
Actowiz designed a 3-layer Korean expansion solution for the client:
We scraped 5,000+ posts across:
Date | Blog Title | Sentiment | Key Terms | Blog Type |
---|---|---|---|---|
2025-04-02 | “두바이 브랜드 비건 샴푸바 후기” | Positive | 비건, 두바이, 샴푸바 | Beauty Blogger |
2025-04-04 | “이 브랜드는 포장은 예뻐요, 향은 호불호” | Neutral | 지속가능, 포장, 향 | Review Aggregator |
Actowiz scraped 500+ similar products on Coupang in:
Tracked:
Product Name | Price (KRW) | Discount | Rating | Reviews | Tags |
---|---|---|---|---|---|
Vegan Body Wash 500ml | ₩16,800 | 15% OFF | 4.7 | 1,903 | #비건, #샤워젤, #친환경 |
Dubai Brand Shampoo Bar | ₩14,200 | None | 4.4 | 329 | #비건바디케어, #두바이브랜드 |
We created data alerts for:
These were used to:
Blog mentions of “Dubai skincare brand” preceded 2x lift in sales within 48 hours
Products tagged with “#천연성분” had 32% higher coupon redemption
SKU: Eco-Friendly Shampoo Bar
Trigger: Naver beauty blog titled “My Dubai Trip Finds – Best Vegan Shampoo Bar”
Result:
Metric | Before Actowiz | After Actowiz |
---|---|---|
Avg Coupang Conversion Rate | 2.1% | 4.3% |
Naver Blog Mentions | 8 | 63 |
Influencer-Linked Revenue | ₩0.9M/month | ₩2.3M/month |
Product Ratings Growth (avg SKU) | +52 reviews/mo | +168 reviews/mo |
Time-to-Market (Korean Distributor) | 4 months | 2.8 months |
“Actowiz gave us Korean market clarity. What took months in other regions, we did in weeks here—because data was our compass, not guesswork.”
— Head of Growth, Dubai Marketplace
Expanding from Dubai to Seoul is no longer about guesswork. With Naver + Coupang scraping, brands can localize, price-match, and connect with shoppers the way Koreans shop.
Actowiz Solutions helped this UAE marketplace scale fast by turning blog buzz and real-time price data into strategic signals. It’s not just a product launch—it's a data-powered market entry.
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