Discounted Devotion? Janmashtami Offer Mapping Across Quick Commerce Platforms
Actowiz Solutions compares Janmashtami offers on puja items & sweets across quick commerce platforms with real-time scraping & price tracking insights.
See how Actowiz Solutions scraped Naver blogs and Coupang deals to help a retail client optimize offers and boost sales by 23% in South Korea.
Korean consumers trust Naver blogs for authentic reviews and search Naver before buying. Meanwhile, Coupang is the go-to eCommerce giant where deals, coupons, and reviews drive buying decisions.
A multinational retail client wanted to decode what content triggered purchases—and match their online reputation with real-time pricing. Actowiz Solutions was engaged to scrape Naver blogs and monitor Coupang deals to uncover patterns, inform promotions, and ultimately boost sales.
Within 3 months, this approach led to a 23% sales uplift.
The retailer lacked visibility into what Naver bloggers were saying and how much it was influencing buying behavior.
Prices on Coupang changed hourly. Competitors frequently ran short-lived deals the brand couldn’t catch in time.
Discount campaigns were scheduled without data. This meant high-performing products often had no active promotions when Naver buzz peaked.
We scraped thousands of daily blog posts around:
We extracted:
Blog Date | Blog Title | Product Name | Sentiment | Blog Link |
---|---|---|---|---|
2025-04-12 | “이번 달 뷰티템 추천! 꼭 사세요” | Glow Cushion | Positive | naver.com/blog/glowgirl |
2025-04-13 | “가격 대비 효과는 그럭저럭” | Hydrating Serum | Neutral | naver.com/blog/skincarehub |
2025-04-14 | “성분이 좀 걱정돼요” | Daily Toner | Negative | naver.com/blog/kbeautyjournal |
Daily scraping captured real-time product data including:
Date | Product Name | Price (KRW) | Coupon | Discount | Rating | Reviews |
---|---|---|---|---|---|---|
2025-04-12 | Glow Cushion | ₩18,900 | ₩2,000 | 10% OFF | 4.8 | 2,034 |
2025-04-13 | Hydrating Serum | ₩25,000 | - | 5% OFF | 4.3 | 1,201 |
2025-04-14 | Daily Toner | ₩14,800 | ₩1,000 | - | 4.1 | 932 |
We created a proprietary model that identified:
We even tied user-generated hashtags (like #촉촉한쿠션) back to specific product listings to optimize naming strategies and metadata.
→ Posts peaked 48 hours before conversions surged—proving blog buzz was a leading indicator.
→ Prior to Actowiz: only 20% of discounts aligned with top blog mentions.
→ After Actowiz: 78% of promotions matched high-sentiment days.
We discovered that short 6-hour flash deals on Coupang performed better when:
Action Taken:
Client started pre-scheduling flash deals immediately after key blog posts, monitored via Actowiz scraper feeds.
Metric | Before Actowiz | After Actowiz |
---|---|---|
Average Monthly Coupang Sales | ₩120M | ₩147.6M |
Blog-to-Conversion Campaigns Run | 0 | 8 |
Sentiment-Aligned Discounts | 15% | 82% |
Daily Scrapable Product SKUs Monitored | 250 | 1,200+ |
Uplift in SKUs Ranking on Coupang | +12 positions | +21 positions |
“Actowiz gave us a window into how Korean consumers think—and buy. We used to guess; now we act with data. This 23% growth is just the beginning.”
— Regional eCommerce Head, Korea Division
This project proved that Naver blog buzz and Coupang deal timing must move in sync for retail success in Korea.
By deploying daily scrapers, Actowiz Solutions gave the brand an edge—faster reaction times, higher ROI campaigns, and sustainable sales growth.
For any brand operating in Korea, this is no longer optional. It’s the future of performance marketing powered by scraping intelligence
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