Discounted Devotion? Janmashtami Offer Mapping Across Quick Commerce Platforms
Actowiz Solutions compares Janmashtami offers on puja items & sweets across quick commerce platforms with real-time scraping & price tracking insights.
Janmashtami, the celebration of Lord Krishna’s birth, is one of the most widely observed Hindu festivals in India. Traditionally, families prepare for the day by arranging puja essentials—ghee for the aarti, camphor for the rituals, flowers for decoration, and a variety of sweets for prasadam.
Over the last five years, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh have transformed how these essentials are purchased. What used to be a trip to the local market is now a quick scroll through an app — with delivery times as low as 10–15 minutes in major metros.
This convenience, paired with competitive festive discounts, has created an entirely new battlefield for brands and retailers. Instead of competing solely on product quality, they now compete on banner visibility, offer depth, and delivery speed.
In this Actowiz Solutions case study, we dive deep into Janmashtami offer mapping for both traditional puja items and sweets to see which platforms offered the best deals, how discount strategies varied, and what insights brands can take forward for upcoming festive campaigns.
Our Janmashtami quick commerce scraping initiative set out to answer:
Actowiz Solutions leveraged its quick commerce promotion tracking and scraping capabilities to collect:
Category | Product | Brand | Platform | MRP | Selling Price | Discount % |
---|---|---|---|---|---|---|
Ghee 1L | Amul | Zepto | ₹565 | ₹520 | 8% | Flat Discount |
Camphor 50g | Mangaldeep | Blinkit | ₹180 | ₹160 | 11% | Flat Discount |
Puja Thali Set | Generic | Blinkit | ₹450 | ₹399 | 11% | Festive Banner Promo |
Diya Pack | Generic | Instamart | ₹150 | ₹120 | 20% | BOGO Offer |
Agarbatti 100g | Cycle Pure | Amazon Fresh | ₹75 | ₹68 | 9% | Flat Discount |
Category | Product | Brand | Platform | MRP | Selling Price | Discount % | Offer Type |
---|---|---|---|---|---|---|---|
Laddu 500g | Motichoor Laddu | Haldiram’s | Instamart | ₹360 | ₹299 | 17% | Bundle Offer |
Peda 250g | Peda | Bikanervala | Zepto | ₹260 | ₹230 | 12% | Flat Discount |
Barfi 500g | Kaju Katli | Bikaji | Amazon Fresh | ₹800 | ₹680 | 15% | Festive Offer |
Rasgulla 1kg | Rasgulla | Haldiram’s | Blinkit | ₹300 | ₹255 | 15% | Flat Discount |
Gulab Jamun 1kg | Gulab Jamun | MTR | Zepto | ₹280 | ₹245 | 13% | Cashback |
Actowiz Solutions enables brands to:
Janmashtami 2025 proved that while faith drives the purchase, discounts influence the platform choice. Platforms that offered competitive prices, visible festive banners, and fast delivery won the consumer’s cart.
With Actowiz Solutions, brands and retailers can transform festive campaigns from guesswork to data-driven precision, ensuring the right product, at the right price, is visible at the right time.
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