Introduction
In the competitive Indian e-commerce market, understanding product
visibility and pricing trends across platforms is crucial. Actowiz Solutions
conducted a comprehensive Flipkart vs Amazon Benchmarking study, analyzing
12,000+ products across categories such as electronics, apparel, home &
kitchen, and beauty. Leveraging Digital Shelf Analytics Services, our study
mapped digital shelf performance, pricing, and promotional positioning for
each platform.
Using Web Scraping for Digital Shelf, we collected structured and
unstructured data including product titles, SKUs, pricing, promotional tags,
ratings, and inventory levels. This allowed for precise insights into how
products are displayed and ranked across Flipkart and Amazon. Digital Shelf
Presence India was measured across 6 dimensions: product visibility, keyword
relevance, price positioning, promotion frequency, inventory accuracy, and
review sentiment.
Table 1: Overview of Digital Shelf Presence Metrics
| Metric |
Flipkart |
Amazon |
Notes |
| Total SKUs Analyzed |
12,000 |
12,000 |
Across top 5 categories |
| Avg. Product Visibility Score |
78% |
82% |
Visibility based on search ranking |
| Avg. Promotion Frequency |
15% |
18% |
Percentage of products on promotion |
| Inventory Accuracy |
95% |
97% |
Based on stock updates |
| Avg. Review Rating |
4.2 |
4.3 |
Out of 5 |
The study revealed that Amazon vs Flipkart Product Visibility differed
significantly across categories, with electronics and fashion showing the
largest visibility gaps. By tracking these trends, retailers can optimize
inventory, pricing, and marketing strategies for both platforms.
The research also highlights how Digital Shelf Scraping Tools enable
large-scale data collection for actionable insights. Retailers using
automated scraping can quickly detect misaligned listings, identify
underperforming SKUs, and measure promotion effectiveness in real time.
Finally, our Flipkart vs Amazon Benchmarking study demonstrates the
importance of accurate Retail Analytics via Web Scraping for informed
business decisions, ensuring retailers stay competitive in a rapidly
evolving marketplace.
Share of Search Services
Share of Search is a key indicator of how products rank in consumer queries
across Flipkart and Amazon India. Actowiz Solutions measured the digital
shelf presence on Flipkart and Amazon India by tracking search ranking
positions for 12,000+ SKUs over a 6-month period. Using Share of Search
Services, we calculated the proportion of top-10 search rankings occupied by
each product in its category.
Table 2: Share of Search Metrics by Category
| Category |
Flipkart Share of Search |
Amazon Share of Search |
Notes |
| Electronics |
42% |
55% |
Amazon dominates due to brand promotions |
| Apparel |
50% |
48% |
Flipkart leads slightly in fashion categories
|
| Home & Kitchen |
45% |
50% |
Balanced performance |
| Beauty |
38% |
52% |
Amazon stronger in branded cosmetics |
| Toys & Games |
48% |
50% |
Seasonal impact observed |
Analysis: Amazon outperformed Flipkart overall in share of
search, particularly in electronics and beauty products, due to better
algorithmic ranking and sponsored listings. Flipkart excelled in apparel,
indicating stronger category-specific visibility strategies.
Using Flipkart vs Amazon Shelf Analysis, retailers can identify gaps in
search visibility and plan marketing campaigns targeting underrepresented
categories. Leveraging Share of Search Software, we also tracked competitor
SKUs to optimize product positioning, improving discoverability and
conversion rates.
Share of Search Software
Share of Search Software tools were deployed to automate tracking of ranking
positions for over 12,000 SKUs across Flipkart and Amazon. This enabled
dynamic monitoring of keyword visibility, promotional impact, and competitor
positioning.
Table 3: Average Search Ranking Positions by Category
| Category |
Flipkart Avg Rank |
Amazon Avg Rank |
Notes |
| Electronics |
7 |
4 |
Amazon’s sponsored listings dominate |
| Apparel |
5 |
6 |
Flipkart favored seasonal promotions |
| Home & Kitchen |
6 |
5 |
Balanced ranking |
| Beauty |
8 |
3 |
Amazon top performers lead rankings |
| Toys & Games |
6 |
5 |
Seasonal bundles influence ranks |
Analysis: Amazon consistently secured higher rankings for
electronics and beauty, which translated to increased click-through rates.
Flipkart’s strength in apparel highlights category-specific optimization
opportunities. Using Flipkart Product Visibility Data, retailers can adjust
inventory, pricing, and promotion strategies to improve search performance.
Content Audits & Inventory Tools
Accurate content and inventory management are essential for optimal digital
shelf performance. Actowiz employed Content Audits & Inventory Tools to
evaluate product titles, descriptions, images, and stock accuracy for both
platforms.
Table 4: Content & Inventory Accuracy
| Metric |
Flipkart |
Amazon |
Notes |
| Title Accuracy |
92% |
95% |
AI-assisted matching |
| Description Accuracy |
89% |
94% |
Product variants corrected |
| Image Quality |
90% |
96% |
High-resolution images preferred |
| Stock Accuracy |
95% |
97% |
Real-time inventory updates |
Analysis: Amazon consistently outperformed Flipkart in
content accuracy and image quality. Using Digital Shelf Dataset Amazon vs
Flipkart, retailers can identify content gaps to improve discoverability and
enhance customer experience.
Customer Ratings & Reviews Analytics
Table 5: Average Ratings by Category
Customer feedback impacts purchase decisions. Using Customer Ratings &
Reviews Analytics, Actowiz tracked over 350,000 reviews for 12,000+ SKUs
across both platforms.
| Category |
Flipkart Avg Rating |
Amazon Avg Rating |
Notes |
| Electronics |
4.2 |
4.4 |
Amazon reviews more frequent |
| Apparel |
4.3 |
4.2 |
Flipkart strong in fashion |
| Home & Kitchen |
4.1 |
4.3 |
Balanced |
| Beauty |
4.0 |
4.5 |
Amazon leads |
| Toys & Games |
4.2 |
4.3 |
Seasonal effects observed |
Analysis: Reviews and ratings align with visibility and
ranking trends. Higher ratings on Amazon drive click-through rates, while
Flipkart’s performance in apparel shows the impact of curated customer
engagement strategies.
Pricing & Promotion Analysis
Pricing and promotions directly influence conversion. Using Pricing &
Promotion Analysis, Actowiz tracked discounts, bundle offers, and
promotional frequency across platforms.
Table 6: Average Discount & Promotion Frequency
| Category |
Flipkart Avg Discount |
Amazon Avg Discount |
Promotion Frequency |
| Electronics |
12% |
15% |
Amazon 18%, Flipkart 14% |
| Apparel |
18% |
16% |
Flipkart 20%, Amazon 17% |
| Home & Kitchen |
10% |
12% |
Balanced |
| Beauty |
8% |
14% |
Amazon higher |
| Toys & Games |
15% |
13% |
Seasonal spikes observed |
Analysis: Amazon leads in electronics and beauty
promotions, while Flipkart is stronger in apparel. Retailers can leverage
these insights to optimize pricing, improve share of search, and enhance
overall digital shelf presence on Flipkart and Amazon India.
Conclusion
This Flipkart vs Amazon Benchmarking study demonstrates the power of Web Scraping
for Digital Shelf in measuring visibility, pricing, promotions, and customer feedback. Using
12,000+ SKUs across multiple categories, Actowiz Solutions quantified key differences in product
visibility, search ranking, content accuracy, and promotions.
The analysis highlights actionable insights: Amazon excels in electronics and
beauty, Flipkart in apparel, and both platforms benefit from ongoing monitoring using Digital
Shelf Scraping Tools. Retailers leveraging Retail Shelf Benchmarking with Scraping can optimize
inventory, pricing, and marketing strategies while enhancing customer experience.
Unlock actionable insights with Actowiz Solutions’ Flipkart vs Amazon Benchmarking
and optimize your digital shelf strategy today.
