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Actowiz Solutions compares Flipkart & Amazon prices during India’s Independence Day Sale 2025. Discover top deals, price drops & brand discount trends.
India’s Independence Day Sale, celebrated every August 15, has become a massive e-commerce battleground for Flipkart and Amazon. In 2025, Actowiz Solutions deployed its real-time price scraping systems across both platforms to analyze how major product categories behaved during this high-traffic sales period.
We monitored daily price changes, discount banners, product ranking shifts, and brand-wise offers across top-selling categories like electronics, appliances, fashion, groceries, and more. This report presents scraped price data, brand comparisons, and discount analytics, enabling retailers, sellers, and analytics teams to benchmark pricing and promotion strategies during one of India’s biggest digital sales events.
Parameter | Details |
---|---|
Platforms | Flipkart, Amazon India |
Scraping Method | Actowiz E-Commerce API Suite – hourly price monitoring |
Duration | August 5–15, 2025 (10 days) |
Frequency | Hourly for Electronics; Twice-daily for other categories |
Data Points | Product Title, Brand, MRP, Selling Price, Discount %, Category, Stock Visibility, Lightning Deal status, # of Ratings, Rank, Delivery Time |
Category | Flipkart Top Brands | Amazon Top Brands |
---|---|---|
Smartphones | POCO, Realme, Samsung | Redmi, Samsung, iQOO |
Laptops | HP, ASUS, Lenovo | Dell, Acer, MSI |
Appliances | LG, Whirlpool, Voltas | Samsung, Godrej, Haier |
Fashion | Roadster, Puma, Allen Solly | Symbol, Levi’s, BIBA |
Grocery | Tata Sampann, Fortune | Aashirvaad, Daawat |
Electronics | boAt, Noise, Mi, Philips | JBL, OnePlus, Amazon Basics |
Product | Flipkart Price Drop % | Amazon Price Drop % |
---|---|---|
Realme Narzo 60 5G | -26% | -20% |
Samsung M14 | -15% | -14% |
POCO X5 Pro | -32% | -28% |
iQOO Z7 | -24% | -29% |
Observation: Flipkart offered slightly steeper discounts for Realme and POCO phones; Amazon led in iQOO.
Brand + Model | Flipkart Sale Price | Amazon Sale Price | Price Gap |
---|---|---|---|
HP 15s Ryzen 5 | ₹41,990 | ₹43,499 | ₹1,509 |
Lenovo Ideapad Slim 3 | ₹39,999 | ₹42,999 | ₹3,000 |
ASUS Vivobook 14 | ₹37,990 | ₹37,490 | -₹500 |
Flipkart beat Amazon on Lenovo & HP laptops, but Amazon undercut on ASUS.
Fashion Category | Flipkart Avg. Discount | Amazon Avg. Discount |
---|---|---|
Men’s T-Shirts | 55% | 48% |
Women’s Kurtis | 48% | 51% |
Shoes & Sneakers | 42% | 44% |
Amazon led in women’s apparel, while Flipkart dominated men’s casual wear.
Product | Flipkart Price (1kg) | Amazon Price (1kg) | % Difference |
---|---|---|---|
Tata Salt | ₹18 | ₹19 | -5% |
Aashirvaad Atta | ₹245 (5kg) | ₹239 (5kg) | +2.5% |
Fortune Rice Bran Oil | ₹144 (1L) | ₹149 (1L) | -3.4% |
Small brands undercut Amazon, but Amazon led in select essentials like Atta.
Product | Flipkart Lightning Rank Shift | Amazon Rank Shift |
---|---|---|
boAt Airdopes 141 | 14 → 3 | 10 → 4 |
Philips Beard Trimmer | 8 → 2 | 6 → 1 |
Rank changes show dynamic boosts based on time-limited deals.
Prices fluctuated every 2–3 hours, especially in smartphones and appliances.
Same product pages showed revised MRP during lightning deals, skewing discount %.
70% of Flipkart’s product pages had countdown timers, creating urgency.
Amazon used fewer visual timers but had more “Bank Offers” stacking.
In 40% of listings, Amazon had faster delivery ETAs, especially for Tier-2 cities.
Flipkart focused more on product pricing than delivery logistics.
Amazon heavily promoted AmazonBasics and in-house D2C brands.
Flipkart gave top visibility to POCO, boAt, and HP — possibly due to ad partnerships.
Real-time scraping showed how listing rank changed every few hours, influenced by sales velocity and user clicks.
Stakeholder | Action Items |
---|---|
D2C Brands | Monitor ranking shifts hourly. Use scraped data to reprice every 6 hours. |
Retail Analysts | Set up dashboards comparing Flipkart vs Amazon price drift in key SKUs. |
Aggregator Platforms | Run daily scraped discount dashboards for consumers. |
E-Commerce Sellers | Offer bulk + time-bound discounts on Flipkart; combo offers on Amazon. |
Performance Marketers | Focus ad budgets during price dip hours (scraped trend shows 1 PM–4 PM daily dips). |
India’s Independence Day 2025 sale reinforced the importance of real-time pricing intelligence. Flipkart and Amazon engaged in micro competitive pricing, with visible shifts in discounts, stock visibility, rank, and delivery.
Actowiz Solutions’ scraping infrastructure helped capture hour-by-hour insights, empowering sellers, pricing analysts, and digital marketers to respond instantly to market movements.
In a world of fast-moving online commerce, static dashboards are no longer enough — businesses need real-time price feeds, promotion monitoring, and listing analytics to stay competitive.
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