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  • Private Label vs Brand Price Tracking USA

Case Study: Tracking Private Label vs National Brand Pricing Across U.S. Platforms

Actowiz Solutions compared private label vs national brand pricing across Walmart, Target & Amazon to help U.S. brands stay competitively positioned in real time.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

As private label products grow in popularity across platforms like Walmart (Great Value), Target (Good & Gather), and Amazon (Amazon Fresh), national brands are under pressure to remain competitively priced. Understanding how private labels are priced in real time, and how frequently they undercut name brands, is critical.

Actowiz Solutions partnered with a major U.S. FMCG company to automate the comparison of national brand SKUs vs private labels using daily pricing insights across top platforms.

Objectives

  • Track and compare pricing for 150+ brand SKUs and their private label counterparts.
  • Monitor regional price variations and discount behavior.
  • Detect undercutting trends by ZIP code and platform.
  • Generate weekly reports for sales and pricing optimization.

Key Challenges

The-Client
  • Identifying true equivalents between private label and branded SKUs.
  • Handling inconsistent naming and package sizes.
  • Detecting subtle promotional strategies like bundling and hidden discounts.

Actowiz’s Implementation Strategy

The-Client
1. Product Matching Engine:
  • Mapped private label SKUs to national brands based on size, type, and nutritional specs.
  • Used semantic matching (e.g., “Peanut Butter Creamy 16oz” vs “Nutty Delight Creamy 15.9oz”).
2. Price Monitoring Pipeline:
  • Tracked daily prices via Walmart and Target APIs and Amazon scraping.
  • Focused on 10 ZIP codes per platform, refreshed every 4 hours.
3. Reporting Framework:
  • Calculated average % undercut by category and region.
  • Highlighted top private-label pressure zones.
  • Dashboard segmented by SKU pair, platform, city.

Sample Price Comparison Data

SKU Pair Platform ZIP Brand Price Private Label Price Price Gap Undercut %
Jif Peanut Butter 16oz vs GV Walmart 77001 $3.49 $2.59 $0.90 25.8%
Cheerios 12oz vs Good & Gather Target 10001 $3.99 $3.19 $0.80 20.1%
Bounty 6-Roll vs Amazon Brand Amazon 30301 $9.99 $8.49 $1.50 15.0%

Results & Insights

The-Client
🔹 92% SKU Matching Accuracy
  • High-confidence pairing enabled meaningful analysis.
🔹 Avg. Undercut: 18.4% Nationwide
  • Private labels priced lower in 83% of matched comparisons.
🔹 Regional Impact Analysis
  • Greater pricing gaps found in urban ZIP codes vs rural ones.
🔹 Strategy Alignment
  • Client realigned brand discounts in high-pressure categories.

Dashboard Deliverables

The-Client
  • Brand vs Private Label Undercut Map
  • Category-Wise Price Gap Trends
  • ZIP Code Pressure Index
  • Weekly Competitive Alert Summary

Technology Stack

  • Languages: Python, JavaScript
  • Frameworks: Flask, FastAPI
  • Databases: PostgreSQL, MongoDB
  • Scraping/API: Amazon Scraper, Walmart/ Target APIs
  • Visualization: Power BI, Looker Studio

Why Actowiz Solutions?

  • 📊 Category-level price intelligence
  • ⚖️ Matched private-label product intelligence
  • 🚀 Real-time scraping + API hybrid model
  • 🌎 Scalable coverage across major U.S. metros

Client Testimonial

“The private label visibility we gained with Actowiz changed our pricing game. We now move quicker and smarter on every retail channel."

— Director of U.S. Trade Analytics, CPG Brand

Next Steps

  • Integrate loyalty pricing into gap analysis
  • Add sentiment analysis from reviews
  • Predict undercut trends using historical patterns

Conclusion

In an age where private labels are aggressively gaining ground, Actowiz Solutions helped this brand stay ahead with real-time, SKU-level visibility. The result: better pricing control, more effective promotion planning, and actionable insights that drive profit.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

View Case Studies

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

View Case Studies

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

View Case Studies

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

View Case Studies

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

View Case Studies

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

View Case Studies

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

View Case Studies

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

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