Case Study: Tracking Private Label vs National Brand Pricing Across U.S. Platforms

Introduction

As private label products grow in popularity across platforms like Walmart (Great Value), Target (Good & Gather), and Amazon (Amazon Fresh), national brands are under pressure to remain competitively priced. Understanding how private labels are priced in real time, and how frequently they undercut name brands, is critical.

Actowiz Solutions partnered with a major U.S. FMCG company to automate the comparison of national brand SKUs vs private labels using daily pricing insights across top platforms.

Objectives

• Track and compare pricing for 150+ brand SKUs and their private label counterparts.
• Monitor regional price variations and discount behavior.
• Detect undercutting trends by ZIP code and platform.
• Generate weekly reports for sales and pricing optimization.

Key Challenges

• Identifying true equivalents between private label and branded SKUs.
• Handling inconsistent naming and package sizes.
• Detecting subtle promotional strategies like bundling and hidden discounts.

Results & Insights

🔹 92% SKU Matching Accuracy

• High-confidence pairing enabled meaningful analysis.

🔹 Avg. Undercut: 18.4% Nationwide

• Private labels priced lower in 83% of matched comparisons.

🔹 Regional Impact Analysis

• Greater pricing gaps found in urban ZIP codes vs rural ones.

🔹 Strategy Alignment

• Client realigned brand discounts in high-pressure categories.

Client Testimonial

“The private label visibility we gained with Actowiz changed our pricing game. We now move quicker and smarter on every retail channel."

— Director of U.S. Trade Analytics, CPG Brand

Conclusion

In an age where private labels are aggressively gaining ground, Actowiz Solutions helped this brand stay ahead with real-time, SKU-level visibility. The result: better pricing control, more effective promotion planning, and actionable insights that drive profit.