India is not just a single market—it's a mosaic of languages, cultures, and content consumption behaviors. While platforms like Netflix, Prime Video, and Disney+ Hotstar dominate headlines, a silent revolution is taking place beneath the surface: the explosive growth of regional OTT platforms.
From Aha Telugu and Sun NXT to Hoichoi, ManoramaMAX, and Koode, millions of viewers are now tuning into vernacular shows that reflect their culture, language, and lifestyle. As these audiences grow, so does the demand for viewership data, content trend insights, and genre-based performance metrics.
This is where Actowiz Solutions enters the picture—offering advanced OTT scraping services tailored for India’s rapidly growing regional streaming space.
As marketers, producers, and investors look beyond mainstream platforms, scraping regional OTT platforms becomes critical for several reasons:
With data from Aha, Eros Now, Hoichoi, Sun NXT, and more, Actowiz Solutions enables stakeholders to act on insights—not assumptions.
Unlike global OTT giants, regional platforms come with their own complexities:
Most analytics firms avoid regional platforms due to these hurdles. But Actowiz Solutions has built custom OTT scraping pipelines to overcome them.
We start by identifying the OTTs and languages to monitor:
Our team reverse-engineers:
We extract:
Since direct viewership numbers are rarely available, we use proxies like:
Clients get:
| Platform | Language | Top Show | Trending Rank | Sentiment (Avg) | Bounce Est. |
|---|---|---|---|---|---|
| Aha Telugu | Telugu | “Newsense S2” | #1 | 4.6 / 5 | Low |
| Hoichoi | Bengali | “Noshtoneer” | #2 | 4.3 / 5 | Moderate |
| Sun NXT | Tamil | “Etharkkum Thunindhavan” | #1 | 4.1 / 5 | Low |
| ManoramaMAX | Malayalam | “Avial Originals” | #3 | 4.0 / 5 | Moderate |
| Chaupal | Punjabi | “Yaar Chale Bahar” | #2 | 3.8 / 5 | High |
Insight: Shows that appear as banner-first or in trending carousels tend to maintain lower bounce rates and higher social engagement.
Know which themes, actors, and storylines perform well
Identify genres missing from the platform to propose originals
Evaluate remake potential of hit regional content
Spy on rival content ranking patterns
Decide on licensing vs original production
Optimize homepage layout based on Actowiz heatmaps
Pinpoint high-engagement shows for ad insertions
Align ad campaigns with regional content drops
Build influencer maps by analyzing viewer comments
Gauge platform growth based on release volume and rankings
Track month-over-month genre preference shifts
Understand where “the next Hotstar” may emerge regionally
| OTT Platform | Primary Language | Unique Feature |
|---|---|---|
| Aha Telugu | Telugu | Focus on Telugu Originals |
| Hoichoi | Bengali | Mystery & thriller dominance |
| Sun NXT | Tamil/Malayalam | Strong movie library |
| ManoramaMAX | Malayalam | Daily regional news + films |
| Chaupal | Punjabi | Diaspora-targeted content |
| Planet Marathi | Marathi | First Marathi-only OTT |
| Language | Top Genre | Rising Genre |
|---|---|---|
| Telugu | Action | Slice-of-Life |
| Bengali | Thriller | True Crime |
| Tamil | Drama | Sci-Fi |
| Malayalam | Comedy | Dark Comedy |
| Marathi | Family | Historical |
Actowiz compiles genre heatmaps, showing not just what’s trending now but what’s gaining traction—critical for content forecasting and theme scouting.
While national platforms grow, regional OTTs drive deeper engagement, loyalty, and genre experimentation.
Without scraped OTT data, brands risk launching irrelevant shows or missing out on cross-language opportunities.
Even without direct viewership figures, proxy signals scraped by Actowiz reveal what’s really resonating.
Actowiz helps clients decode regional sentiment, not just metrics. That makes all the difference.
As India’s OTT ecosystem grows more fragmented, the need for regional streaming intelligence becomes urgent. Whether you're scouting the next breakout show, evaluating what to license, or launching targeted ad campaigns — data from regional OTT platforms is now a must-have.
With deep scraping capabilities, multilingual NLP pipelines, and predictive dashboards, Actowiz Solutions is helping studios, agencies, and platforms unlock the next level of regional content intelligence.
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