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Actowiz Solutions used web scraping to analyze Tokyo's online grocery market across Rakuten and AEON, enabling a successful entry strategy for a global FMCG brand.
Japan’s capital, Tokyo, is leading the digital shift in grocery shopping, with a surge in online orders, flash sales, and regional competition. For global retailers and FMCG brands planning to expand into Japan, understanding price behavior, discount patterns, and local consumer trends is essential.
A global food brand approached Actowiz Solutions to create a data-driven market entry strategy for Tokyo’s online grocery segment. Through advanced web scraping of Rakuten and AEON, we delivered real-time, structured insights into pricing, stock levels, and promotions—enabling the client to build a competitive launch plan tailored for Tokyo’s fast-moving grocery space.
1. Extract real-time grocery product pricing from Rakuten Tokyo and AEON Tokyo
2. Identify top-performing SKUs, brands, and categories by region
3. Track flash sales, stock-outs, and loyalty promotions
4. Use data to shape pricing, discounting, and bundling strategy for Tokyo’s grocery launch
| Field | Sample – Rakuten (Tokyo) | Sample – AEON (Tokyo) |
|---|---|---|
| Product Name | Kikkoman Soy Sauce 1L | Kikkoman Soy Sauce 1L |
| Price (JPY) | ¥278 | ¥268 |
| Discount | 10% Off (limited time) | Loyalty Card Discount |
| Stock Status | In Stock | In Stock |
| Brand | Kikkoman | Kikkoman |
| Promotion Type | Flash Sale | Member Exclusive |
| Last Updated | Real-Time | Real-Time |
Products like instant noodles, bottled teas, and sauces showed price variances up to 8–12% between Rakuten and AEON.
Flash discounts on Rakuten lasted for as little as 6 hours, while AEON favored longer, weekend-based promotions.
AEON private labels were priced 15–20% lower than similar branded items—an important factor in building local pricing strategy.
Top-performing grocery categories in Tokyo included:
| Product | Rakuten Price | AEON Price | Price Gap | Action Triggered |
|---|---|---|---|---|
| Calbee Potato Chips 85g | ¥138 | ¥128 | +7.8% | Price Adjusted |
| Ito En Green Tea 500ml | ¥115 | ¥108 | +6.5% | Promo Matched |
| Nissin Udon Bowl | ¥198 | ¥195 | +1.5% | No Action |
| Meiji Milk Chocolate Bar | ¥210 | ¥198 | +6% | Repriced |
Real-time price comparisons helped the client price key SKUs within ±3% of the local market, ensuring immediate relevance at launch.
By analyzing the timing of Rakuten flash deals and AEON campaigns, the client scheduled competitive offers that aligned with consumer habits.
Using category-level performance data, the client prioritized 320 SKUs most aligned with Tokyo consumer trends, optimizing inventory.
Bundling recommendations were based on what AEON was promoting (e.g., soy sauce + udon + snacks), helping the client create culturally relevant product packs.
“Actowiz Solutions gave us the Tokyo market on a dashboard. Their scraped data revealed exactly how, when, and where we needed to compete—before we even launched.”
— Head of APAC Strategy, Global FMCG Brand
Breaking into Japan’s grocery market—especially in tech-forward cities like Tokyo—requires precision, speed, and data intelligence. Web scraping platforms like Rakuten and AEON offers companies unmatched access to how consumers behave, what they value, and how competitors move.
Actowiz Solutions helped this global brand eliminate guesswork, craft a data-driven market entry strategy, and hit the ground running in one of the world’s most sophisticated grocery ecosystems.