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Key Highlights

This report emphasizes the reasons behind the success of leading beauty brands and e-retailers during April 2021, despite supply chain interruptions, ever-changing consumer demands, return-to-store shopping, and increasing inflation. While increased shipping costs and inflation have forced most beauty players to raise prices, intelligent tech investments and keeping an eye on customers' changing requirements have helped leading retailers and brands thrive during the pandemic. Affordability and availability were buzzwords of all leading beauty brands that have maintained better in-store stock accessibility.

  • 33.6% of the SKU prices raised in April 2022, up to ten times from April 2021
  • Top brands are providing lower and mid-pricing products
  • Availability has been well-supported to demand despite supply chain problems
  • The skincare category is rising in significance, gesturing an opportunity to arrange marketing and inventory spend