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Actowiz Solutions used AI to analyze GoPuff UK’s pricing clusters and discount patterns, enabling FMCG brands to track competitive price behavior and dynamic offers.
In the UK’s ultra-fast delivery space, GoPuff has emerged as a major player, offering essentials, groceries, and convenience items within minutes. But behind GoPuff’s success lies a complex and dynamic pricing engine—with frequent price changes, regional discounting, and hyper-targeted offers.
Actowiz Solutions partnered with top FMCG brands to decode GoPuff’s pricing logic through AI-powered price clustering, discount mapping, and pattern recognition—uncovering the hidden algorithms shaping retail decisions in the UK’s quick commerce space.
Actowiz built real-time web scrapers to extract:
Timestamp | Product Name | Price | Discount | Category | Region |
---|---|---|---|---|---|
2025-06-15 12pm | Red Bull 250ml | £1.65 | 15% | Beverages | London SE1 |
2025-06-15 12pm | Pepsi Max 500ml | £1.10 | 0% | Beverages | London E1 |
2025-06-15 12pm | Coca-Cola 330ml x4 | £2.99 | 25% | Beverages | London SW6 |
Cluster | Avg Price Range | Categories Dominant | Zone Sample |
---|---|---|---|
A | £0.99–£1.50 | Snacks, Soft Drinks | SE1, NW1 |
B | £2.00–£3.50 | Household, Hygiene | E1, SW6 |
C | £5.00+ | Alcohol, Baby Care, FMCG | W1, EC3 |
Insight: Snacks and beverages maintained stable pricing, while clusters C (premium SKUs) showed highest volatility.
SKU | Discount Spike Days | Peak Discount (%) | Duration |
---|---|---|---|
Red Bull 4-Pack | Friday, Sunday | 25% | 6–12 hours |
Doritos Nacho 150g | Saturday | 18% | 4 hours |
Andrex Tissue | Sunday | 30% | 8 hours |
Feature | Description |
---|---|
Real-Time Price Cluster Heatmap | Visual map of average pricing tiers across regions |
Discount Calendar | Visualizes day-wise discount activity across product categories |
Elasticity Curve Generator | Shows impact of discount % on price engagement rates |
Flash Sale Detection | Alerts for sudden discounts in targeted categories |
SKU Benchmarking Tool | Compare GoPuff SKU vs. Sainsbury’s, Tesco, Amazon UK |
KPI | Before Actowiz | After Actowiz |
---|---|---|
SKU Pricing Visibility | Manual checks | 24/7 automated |
Discount Planning Accuracy | ~45% | 88% |
Campaign ROI (targeted by cluster) | - | +29% uplift |
Flash Discount Awareness Time | >12 hrs late | Real-time alert |
Price Outlier Response Time | 2–3 days | <1 hour |
“Actowiz gave us pricing clarity on GoPuff that we never had. Their AI models help us plan offers smartly—by location, by category, and even by day.”
– Senior Pricing Manager, UK-based FMCG Brand
GoPuff’s pricing engine is dynamic, regional, and strategically unpredictable—but not for brands using Actowiz Solutions. With AI clustering, discount mapping, and near-a real-time tracking, FMCG companies can finally respond with data—not guesswork.
This case proves how AI + scraping delivers actionable competitive intelligence in today’s digital grocery battlefield—across the UK, one postcode at a time.