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Actowiz Solutions used AI to analyze GoPuff UK’s pricing clusters and discount patterns, enabling FMCG brands to track competitive price behavior and dynamic offers.
In the UK’s ultra-fast delivery space, GoPuff has emerged as a major player, offering essentials, groceries, and convenience items within minutes. But behind GoPuff’s success lies a complex and dynamic pricing engine—with frequent price changes, regional discounting, and hyper-targeted offers.
Actowiz Solutions partnered with top FMCG brands to decode GoPuff’s pricing logic through AI-powered price clustering, discount mapping, and pattern recognition—uncovering the hidden algorithms shaping retail decisions in the UK’s quick commerce space.
Actowiz built real-time web scrapers to extract:
Timestamp | Product Name | Price | Discount | Category | Region |
---|---|---|---|---|---|
2025-06-15 12pm | Red Bull 250ml | £1.65 | 15% | Beverages | London SE1 |
2025-06-15 12pm | Pepsi Max 500ml | £1.10 | 0% | Beverages | London E1 |
2025-06-15 12pm | Coca-Cola 330ml x4 | £2.99 | 25% | Beverages | London SW6 |
Cluster | Avg Price Range | Categories Dominant | Zone Sample |
---|---|---|---|
A | £0.99–£1.50 | Snacks, Soft Drinks | SE1, NW1 |
B | £2.00–£3.50 | Household, Hygiene | E1, SW6 |
C | £5.00+ | Alcohol, Baby Care, FMCG | W1, EC3 |
Insight: Snacks and beverages maintained stable pricing, while clusters C (premium SKUs) showed highest volatility.
SKU | Discount Spike Days | Peak Discount (%) | Duration |
---|---|---|---|
Red Bull 4-Pack | Friday, Sunday | 25% | 6–12 hours |
Doritos Nacho 150g | Saturday | 18% | 4 hours |
Andrex Tissue | Sunday | 30% | 8 hours |
Feature | Description |
---|---|
Real-Time Price Cluster Heatmap | Visual map of average pricing tiers across regions |
Discount Calendar | Visualizes day-wise discount activity across product categories |
Elasticity Curve Generator | Shows impact of discount % on price engagement rates |
Flash Sale Detection | Alerts for sudden discounts in targeted categories |
SKU Benchmarking Tool | Compare GoPuff SKU vs. Sainsbury’s, Tesco, Amazon UK |
KPI | Before Actowiz | After Actowiz |
---|---|---|
SKU Pricing Visibility | Manual checks | 24/7 automated |
Discount Planning Accuracy | ~45% | 88% |
Campaign ROI (targeted by cluster) | - | +29% uplift |
Flash Discount Awareness Time | >12 hrs late | Real-time alert |
Price Outlier Response Time | 2–3 days | <1 hour |
“Actowiz gave us pricing clarity on GoPuff that we never had. Their AI models help us plan offers smartly—by location, by category, and even by day.”
– Senior Pricing Manager, UK-based FMCG Brand
GoPuff’s pricing engine is dynamic, regional, and strategically unpredictable—but not for brands using Actowiz Solutions. With AI clustering, discount mapping, and near-a real-time tracking, FMCG companies can finally respond with data—not guesswork.
This case proves how AI + scraping delivers actionable competitive intelligence in today’s digital grocery battlefield—across the UK, one postcode at a time.
Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.