Case Study: Actowiz Solutions – AI for Regional Product Gap Analysis in Flink & Gorillas (Germany)

Introduction

In Germany's booming Q-Commerce ecosystem, platforms like Flink and Gorillas compete to deliver groceries and daily essentials in minutes. But product availability varies drastically across cities—and even zip codes. This regional inconsistency creates missed sales opportunities and poor customer satisfaction.

To solve this, Actowiz Solutions implemented an AI-powered data scraping and analytics solution that uncovered regional product gaps—pinpointing where essential SKUs were missing, understocked, or inconsistently priced across cities like Berlin, Munich, and Frankfurt.

Client Objectives

• Identify missing or understocked SKUs on Flink and Gorillas by region
• Benchmark product availability by zip code and city
• Detect categories with high regional inconsistency (e.g., beverages, bakery, baby care)
• Provide weekly reports for merchandising, stocking, and fulfillment teams
• Highlight competitor gaps and suggest profitable inventory additions

Challenges

• Inventory varied not just by city, but by postal code cluster
• Product listings changed frequently—hourly updates needed
• Some SKUs existed in one city but not another despite similar demographics
• Manual checks failed to scale across thousands of products
• No structured way to quantify “missing product opportunity” by category

Client Testimonial

“Actowiz gave us a city-by-city SKU map that none of our retail tools could offer. We now plan product launches and replenishments with precision.”

– Merchandising Director, Germany-Based Grocery Brand

Next Steps

• Add product rating & review scraping from platforms for sentiment-linked gap scoring
• Introduce sales volume estimates using proxy metrics from public search and SKU frequency
• Expand to Austrian and Swiss Q-Commerce markets
• Integrate with internal ERP to automate restock decisions

Conclusion

As Germany’s Q-Commerce platforms scale operations, regional SKU gaps have become both a blind spot and an opportunity. With Actowiz Solutions’ AI-powered gap analysis, brands and platforms can unlock hyperlocal merchandising strategies, close inventory gaps, and ensure better product coverage.

In a space where every delivery counts, smart stocking starts with smart data.