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AI-Scraped-Insights-for-Q-Commerce-Delivery-Time-Optimization-in-Singapore

Introduction:

Singapore’s high-density geography and digital-first population have made it a prime market for Q-Commerce. Platforms like RedMart, FairPrice, GrabMart, and Pandamart promise ultra-fast grocery deliveries. But as competition intensifies, delivery time is the new battleground.

Actowiz Solutions partnered with a leading last-mile logistics provider in Singapore to use AI-powered web scraping and machine learning models to extract, monitor, and optimize delivery time data across Q-Commerce platforms—by zone, time of day, and SKU type.

Client Objectives

  • Extract real-time delivery time estimates from Q-Commerce platforms across Singapore
  • Analyze how delivery ETAs vary by product type, location, and time
  • Identify delays, peak-hour congestion, and platform-specific fulfillment issues
  • Optimize routing and staffing models for last-mile fleets
  • Benchmark delivery time promises vs. actual performance

Challenges Faced

Challenges-Faced
  • Delivery estimates fluctuate rapidly on platforms like GrabMart and RedMart
  • ETAs varied widely between central and suburban districts
  • Some SKUs (e.g., ice cream, baby food) had stricter delivery windows
  • No historical visibility into ETA accuracy vs. promises
  • No unified data source—every platform had unique logic for time display

Actowiz’s Approach

Actowiz’s-Approach
1. AI-Powered Web Scraping Engine

Actowiz built scrapers that accessed real-time delivery ETA data from:

  • RedMart: Based on product + postal code
  • GrabMart: Dynamic delivery windows based on current fleet load
  • FairPrice Online: Delivery slot availability for next 6 hours
  • Pandamart: ETA directly shown on product detail page

These were scraped every 20–30 minutes for top 500 SKUs across 50+ postal zones.

2. Data Captured
Field Description
Platform GrabMart, RedMart, Pandamart, FairPrice
Product Name SKU being monitored
ETA (mins) Platform-reported estimated delivery time
Postal Code Singapore 6-digit code
Timestamp When the ETA was scraped
Category Frozen, Fresh, Packaged, Beverages, Essentials
3. Sample Dataset (Singapore Postal Zones)
Timestamp Platform Product Postal Code ETA (mins) Category
2025-06-14 10am GrabMart Ben & Jerry’s 239732 26 Frozen
2025-06-14 10am RedMart Ayam Brand Tuna 560143 40 Packaged
2025-06-14 10am Pandamart Dettol Soap 4pk 529538 18 Essentials

Insight: GrabMart consistently offered faster delivery for frozen products within city czones like Orchard and Clarke Quay.

4. AI Models for ETA Optimization

Actowiz used scraped data to train the following models:

  • Regression Models – Forecast delivery times based on product, time of day, and zone
  • Clustering Algorithms – Identify delivery bottlenecks by platform and region
  • Anomaly Detection – Spot outliers in promised vs. actual delivery ETAs
  • Time-Series Forecasting – Predict future delays during rain, lunch hours, or public holidays

Dashboard Features Delivered

Feature Description
ETA Heatmaps Postal code-wise visual of average delivery time by platform
SKU Delivery Benchmarking Compare delivery time for each product across 4 platforms
Peak‑Time Alerts AI‑generated alerts for high‑congestion delivery windows
ETA Accuracy Report Match promised vs. actual delivery over 7‑day cycles
Zone‑Based Routing Suggestions Suggest optimal staffing needs for last‑mile fleets

Platform vs. Platform Comparison

Platform Avg ETA (Central SG) Avg ETA (North-East) Frozen SKU Avg ETA Essentials ETA
GrabMart 24 mins 36 mins 22 mins 25 mins
Pandamart 20 mins 40 mins 30 mins 18 mins
RedMart 45 mins 55 mins 50 mins 42 mins
FairPrice Slot-Based (60–180m) Slot-Based N/A N/A

Results After 60 Days

Logistics Improvements for Client (Fleet Operator):

KPI Before Actowiz After Actowiz
On‑Time Delivery % 71% 91%
Fleet Overhead Cost High ‑22% reduced
Delay Prediction Accuracy 58% 89%
Missed Frozen Delivery Incidents 19/month 3/month
ETA Variability Range Wide (10–60m) Narrowed (15–30m)

Real-World Insights

  • Frozen goods deliveries had the narrowest time margins but biggest variance
  • Rain and lunch-hour traffic increased ETAs by up to 22% in postal codes 58xxxx–61xxxx
  • RedMart’s slot-based delays spiked during major events like Hari Raya and Lunar New Year
  • GrabMart fleet saturation caused surges in ETA across CBD zones during weekday evenings

Testimonial

“Before Actowiz, our teams had no reliable ETA intelligence. Now we can proactively plan deliveries, reroute fleets, and deliver within our promised windows—even in traffic.”

– Operations Head, Singapore Q-Commerce Logistics Partner

Next Steps:

  • Integrate real-time weather APIs to enhance ETA accuracy
  • Expand scraping coverage to Malaysia and Hong Kong Q-commerce platforms
  • Build predictive ETA models for multi-SKU cart orders
  • Offer WhatsApp alerts to customers based on expected delay risks

Conclusion

In Singapore’s tightly timed Q-Commerce race, delivery efficiency is a make-or-break factor. By scraping delivery time data from top platforms and combining it with predictive AI, Actowiz Solutions empowers logistics teams to meet customer expectations with confidence and consistency.

From postal code heatmaps to hourly delay prediction models, this solution transforms data into precision—keeping deliveries on time, every time.