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Actowiz Solutions tracked Lidl and REWE prices in Berlin using web scraping, delivering real-time grocery insights and pricing trends for retail and FMCG teams.
As Berlin continues to evolve as a digital-first urban hub, its grocery retail sector has become more competitive than ever. Online platforms of leading grocery chains like Lidl and REWE update prices, discounts, and product availability daily. For retailers and FMCG companies, real-time visibility into these changes is crucial.
To address this, Actowiz Solutions provided a Berlin-based retail analytics firm with a web scraping solution that continuously monitored grocery prices across top products and categories—enabling fast, data-driven responses to retail trends.
| Data Field | Sample – Lidl Berlin | Sample – REWE Berlin |
|---|---|---|
| Product Name | Ja! Organic Whole Milk 1L | REWE Beste Wahl Milk 1L |
| Category | Dairy | Dairy |
| Price (EUR) | €0.95 | €1.09 |
| Discount | 10% Off | 2 for €2 |
| Availability | In Stock | Low Stock |
| Unit Size | 1 Liter | 1 Liter |
| Store Location | Berlin – Alexanderplatz | Berlin – Prenzlauer Berg |
| Last Updated | Hourly | Hourly |
| Product | Lidl Price | REWE Price | Price Difference |
|---|---|---|---|
| Coca-Cola Zero 1.5L | €1.29 | €1.45 | -11% |
| Nutella 750g | €3.39 | €3.19 | +6% |
| Fresh Bananas (per kg) | €1.89 | €2.09 | -9.6% |
| Persil Gel Detergent 1.5L | €5.49 | €5.75 | -4.5% |
Insight: Lidl often undercut REWE by 5–10% on essentials like beverages, bananas, and household items, while REWE retained premium pricing on branded goods.
The client launched a dashboard showing real-time price changes across categories like dairy, snacks, beverages, and cleaning supplies, localized to Berlin districts.
Actowiz integrated alert flags that detected flash sales, bundle offers, and weekend promotions—allowing retailers to match or respond within hours.
The data enabled weekly reports showing:
The client’s FMCG customers used the scraped data to adjust online and in-store pricing strategies, leading to better margin control and reduced price mismatch penalties.
“Actowiz Solutions helped us bring Berlin’s grocery market into focus. Their web scraping solution gave our analysts real-time access to pricing and promo trends. It’s become a vital tool for our clients.”
— Head of Data Operations, Berlin Retail Insights
In Berlin’s fast-moving grocery environment, static reports and delayed audits no longer suffice. Real-time insights from web scraping are transforming how retailers and brands monitor prices, detect trends, and stay competitive.
With Actowiz Solutions, the client created a first-of-its-kind city-level grocery price tracker empowering Berlin’s retailers to make better, faster, and data-backed decisions.