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GeoIp2\Model\City Object
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)

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Case Study: Hourly Blinkit Price Drop Monitoring for Competitive Pricing

Actowiz Solutions tracked hourly Blinkit price drops across Indian cities to help FMCG brands monitor discounts, stay competitive, and automate pricing intelligence.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

Quick commerce platforms like Blinkit operate in a dynamic pricing environment, frequently adjusting product prices based on availability, demand, competition, and local promotions. For FMCG brands, this presents both a risk and an opportunity: falling behind on real-time pricing can result in lost shelf visibility and sales.

To address this, a leading consumer brand partnered with Actowiz Solutions to monitor hourly price changes across Blinkit in Tier-1 and Tier-2 cities—enabling precise pricing alignment, faster campaign response, and competitive intelligence.

Objectives

The-Client
  • Monitor hourly price drops and changes across 500+ SKUs on Blinkit.
  • Track discounts, stock availability, and regional pricing for 10 cities.
  • Detect competitor undercutting and local promotions.
  • Deliver alerts, dashboards, and integrations to pricing and sales teams.

Challenges

  • Blinkit applies geo-specific pricing based on pin codes and fulfillment zones.
  • Hourly updates during high-demand hours require fast refresh cycles.
  • Mobile-first interface required rendering through app or web simulators.

Actowiz’s Solution Strategy

The-Client
1. Hourly Smart Scraping:
  • Blinkit API endpoints and web structure reverse-engineered.
  • Scheduled price crawlers every hour using rotating IPs by city/pin code.
  • Captured MRP, selling price, offer %, stock status, and availability window.
2. Discount & Availability Tracker:
  • Calculated effective discount % every hour.
  • Logged SKU availability changes to flag temporary stockouts.
3. Competitive Price Movement Engine:
  • Compared brand SKUs with private label and rival brands.
  • Flagged hourly price drop events exceeding 5%.

Sample Output

SKU City Time MRP Price Discount Availability Status
Amul Butter 500g Mumbai 2025-06-06 09:00AM ₹285 ₹255 10.5% In Stock Price Dropped
Aashirvaad Atta 5kg Bengaluru 2025-06-06 10:00AM ₹310 ₹289 6.8% In Stock No Change
Tata Salt 1kg Ahmedabad 2025-06-06 11:00AM ₹25 ₹20 20.0% Out of Stock Price Dropped

Key Results

🔹 Tracked Over 18,500 Hourly Price Movements in 30 Days
  • Enabled SKU-level change logs for performance reviews.
🔹 Reduced Reaction Time to Price Undercuts by 70%
  • Clients realigned pricing strategies within 1–2 hours of competitor moves.
🔹 96% SKU Accuracy Across Cities & Pin Codes
  • Robust normalization and zone mapping ensured clean comparisons.
🔹 Increased Promo Effectiveness in Tier-2 Cities
  • Timed discounts to coincide with Blinkit price drops in Indore, Jaipur, and Lucknow.

Dashboards Delivered

  • Hourly Blinkit Price Monitor (City x SKU)
  • Discount Spike Alert Board
  • Availability vs Price Drop Tracker
  • Private Label Undercut Index

Technology Stack

  • Languages: Python, Node.js
  • Scraping Tools: Playwright, Puppeteer
  • Database: PostgreSQL, MongoDB
  • Scheduler: AWS Lambda (hourly)
  • Visualization: Power BI, Looker Studio
  • Alerts: Slack, Email, Google Sheets Integration

Why Actowiz Solutions?

  • 📈 Experts in quick commerce scraping and retail analytics
  • 🚀 Built for high-frequency retail change detection
  • 📊 Geo-targeted pin code-level pricing intelligence
  • ✅ Trusted by India's leading FMCG and D2C brands

Client Testimonial

“Actowiz helped us decode Blinkit's hourly pricing game. We now price smarter and promote faster, across 10+ cities every single day.”

— Head of Modern Trade Strategy, FMCG Client India

Next Steps

  • Expand coverage to Zepto, BigBasket, and Swiggy Instamart.
  • Add delivery time tracking and surge pricing overlay.
  • Build predictive engine for next-hour pricing trends.

Conclusion

With real-time Blinkit price monitoring from Actowiz Solutions, FMCG brands now gain hourly insights into fast-changing grocery price dynamics. Whether it’s a ₹2 price shift or a regional campaign undercut, Actowiz ensures no drop goes undetected—empowering sharper pricing decisions and timely campaign alignment.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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