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  • Case Study: How Retailers Leverage Store Location-based Data to Provide Improved Services

Case Study: How Retailers Leverage Store Location-based Data to Provide Improved Services

This case study shows how Actowiz Solutions has empowered SuperMart to stay ahead in the competitive retail landscape, providing improved customer services and driving business growth.

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How-Retailers-Leverage-Store-Location-based-Data-to-Provide-Improved-Servicese

Client: SuperMart (Pseudonym for confidentiality)

Industry: A leading retail chain with multiple stores across the country

Introduction

SuperMart, a leading retail chain with multiple stores nationwide, sought to enhance customer experiences and improve operational efficiency. They recognized the potential of storing location-based data to achieve these objectives. SuperMart partnered with Actowiz Solutions, a prominent provider of Location-based Data Scraping and eCommerce Scraping services, to harness the power of data-driven insights.

Objectives

The primary objectives of this case study were as follows:

  • Scrape Store Location Data and analyze it to gain insights into customer behavior, preferences, and shopping patterns.
  • Optimize store layouts, product placements, and inventory management to improve customer convenience and satisfaction.
  • Enhance targeted marketing and personalized promotions based on location-specific data..
  • Streamline logistics and supply chain operations through location intelligence.

Methodology

Step 1: Data Collection and Integration

Data-Collection-and-Integration

Actowiz Solutions implemented location-based data collection methods, including GPS tracking, beacons, and mobile app interactions to Scrape Store Locator Data. This data was then integrated with SuperMart's customer database and point-of-sale systems.

Step 2: Customer Behavior Analysi

Customer-Behavior-Analysis

Analyzing the location-based data, we gained insights into each store's customer foot traffic, dwell times, and popular product categories. This analysis helped identify peak shopping hours and customer preferences.

Step 3: Store Layout Optimization

Store-Layout-Optimization

Using customer behavior analysis insights, Actowiz Solutions recommended optimized store layouts. This involved strategically placing popular and high-margin items to enhance customer convenience and encourage impulse purchases.

Step 4: Personalized Marketing and Promotions

Personalized-Marketing-and-Promotions

Using location-based data, SuperMart delivered personalized offers and promotions to customers through their mobile app. Geofencing and location triggers enabled timely and relevant marketing messages based on a customer's proximity to a store.

Step 5: Logistics and Supply Chain Efficiency

Logistics-and-Supply-Chain-Efficiency

With location intelligence, SuperMart optimized its supply chain operations. Analyzing demand patterns in different store locations improved inventory management, reduced stockouts, and optimized delivery routes.

Results

Step 1: Data Collection and Integration

Actowiz Solutions successfully integrated location-based data with SuperMart's existing systems, ensuring a seamless flow of information for analysis.

Step 2: Customer Behavior Analysis

The customer behavior analysis revealed valuable insights into customer preferences, shopping patterns, and peak hours, enabling SuperMart to effectively tailor their offerings to meet customer needs.

Step 3: Store Layout Optimization

By implementing the recommended store layouts, SuperMart witnessed increased customer satisfaction and engagement, increasing sales and average transaction values.

Step 4: Personalized Marketing and Promotions

Using location-based data for personalized marketing increased customer engagement and improved customer loyalty. Customers appreciated receiving relevant offers based on their proximity to SuperMart stores.

Step 5: Logistics and Supply Chain Efficiency

With optimized logistics and supply chain operations, SuperMart reduced operational costs, improved inventory turnover, and enhanced overall efficiency.

Conclusion

SuperMart significantly enhanced its customer experience and operational efficiency by web scraping store locator data. The data-driven insights allowed them to understand customer behavior better, optimize store layouts, deliver personalized marketing, and streamline logistics and supply chain operations. Actowiz Solutions' expertise in location intelligence empowered SuperMart to stay ahead in the competitive retail landscape, providing improved customer services and driving business growth.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

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Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

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Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

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Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

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Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

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Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

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Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

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Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

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Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

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Amazon USA

Price Drop + 12 min
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Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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