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GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
                (
                    [code] => 43215
                )

            [registered_country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
                (
                    [0] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.213
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => geonameId
                    [2] => names
                )

        )

    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [locales:protected] => Array
        (
            [0] => en
        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.213
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => names
                )

        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [validAttributes:protected] => Array
                (
                    [0] => averageIncome
                    [1] => accuracyRadius
                    [2] => latitude
                    [3] => longitude
                    [4] => metroCode
                    [5] => populationDensity
                    [6] => postalCode
                    [7] => postalConfidence
                    [8] => timeZone
                )

        )

    [postal:protected] => GeoIp2\Record\Postal Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => 43215
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => confidence
                )

        )

    [subdivisions:protected] => Array
        (
            [0] => GeoIp2\Record\Subdivision Object
                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
                            [2] => isoCode
                            [3] => names
                        )

                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

Start Your Project

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  • Instamart vs Blinkit vs Zepto Benchmarking

Competitor Benchmarking: Instamart vs Blinkit vs Zepto – Snacks & Drinks

A full competitor benchmarking case study comparing Instamart, Blinkit, and Zepto for snacks and beverages. Includes pricing, stock depth, discounts, and Actowiz datasets.

Download Case Studies

GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
                (
                    [code] => 43215
                )

            [registered_country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
                (
                    [0] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.213
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => geonameId
                    [2] => names
                )

        )

    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [locales:protected] => Array
        (
            [0] => en
        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.213
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => names
                )

        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [validAttributes:protected] => Array
                (
                    [0] => averageIncome
                    [1] => accuracyRadius
                    [2] => latitude
                    [3] => longitude
                    [4] => metroCode
                    [5] => populationDensity
                    [6] => postalCode
                    [7] => postalConfidence
                    [8] => timeZone
                )

        )

    [postal:protected] => GeoIp2\Record\Postal Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => 43215
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => confidence
                )

        )

    [subdivisions:protected] => Array
        (
            [0] => GeoIp2\Record\Subdivision Object
                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
                            [2] => isoCode
                            [3] => names
                        )

                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)
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Navratri Mega Sale Price Tracking

Overview

India's hyperlocal grocery platforms are now the primary channel for snack and beverage purchases. Whether it's chips during a movie night or cola on a hot afternoon, consumers prefer fast delivery from Swiggy Instamart, Blinkit, and Zepto.

A top FMCG conglomerate asked Actowiz Solutions to build a cross-platform competitor benchmarking system to answer:

  • Who offers the best prices?
  • Which platform discounts the most?
  • Where is stock deeper?
  • Which platform shows the highest ETA variations?
  • How product visibility differs across cities?
  • How do competitor SKUs behave on each app?

This case study shows how Actowiz Solutions collected cross-platform data and delivered powerful insights, enabling the client to adjust pricing, inventory, and promotions.

Client Challenge

Navratri Mega Sale Price Tracking

The brand was present across snacks, sweets, savouries, juices, soft drinks, and energy beverages. But performance varied heavily across Instamart, Blinkit, and Zepto.

The client struggled with:

  • Different pricing across platforms

    • Instamart may sell a SKU at ₹48

    Blinkit at ₹46

    Zepto at ₹50

  • Discount inconsistency across cities

    • Some platforms offered deep discounts in Bengaluru but not in Mumbai.

  • Stock-depth issues

    • Blinkit often ran OOS faster in certain cities.

  • Platform-level visibility differences

    • Competitors had better placement during promotions.

  • No unified competitive landscape view

To solve this, Actowiz Solutions deployed a multi-platform competitive intelligence engine.

Data Collection Framework

Platforms Tracked
  • Swiggy Instamart
  • Blinkit
  • Zepto
Cities Covered
  • Delhi NCR
  • Mumbai
  • Bengaluru
  • Hyderabad
  • Chennai
  • Pune
  • Kolkata
  • Ahmedabad
Categories Monitored
  • Chips & salty snacks
  • Namkeen & savouries
  • Chocolates & biscuits
  • Soft drinks
  • Juices
  • Energy drinks
  • RTD beverages
Core Data Points
  • MRP
  • Selling price
  • Price difference vs competitors
  • Discount %
  • Stock status
  • OOS patterns
  • Delivery ETA
  • Ranking & visibility
  • Promotions
  • Combo offers
  • Top SKUs per platform

Actowiz Solutions collected over 5.8 million datapoints in 30 days.

Sample Dataset – Cross-Platform Snack Pricing

SKU Instamart Blinkit Zepto City
Lay's Classic Salted 115g ₹48 ₹46 ₹50 Delhi
Kurkure Masala Munch 90g ₹18 ₹17 ₹18 Bengaluru
Haldiram Bhujia 400g ₹118 ₹120 ₹116 Mumbai
Bingo Mad Angles 80g ₹22 ₹22 ₹21 Pune

Sample Dataset – Beverage Pricing

SKU Instamart Blinkit Zepto City
Coca-Cola 750ml ₹42 ₹40 ₹41 Hyderabad
Pepsi Black 500ml ₹31 ₹30 ₹30 Delhi
Tropicana Orange 1L ₹122 ₹118 ₹120 Bengaluru
Red Bull 250ml ₹120 ₹118 ₹119 Mumbai

Key Insight 1: Blinkit Had the Lowest Prices Overall

Across all categories:

  • Blinkit offered the lowest price in 47% of snack SKUs and 52% of beverage SKUs.

Reasons include:

  • Aggressive discounting strategy
  • Multiple platform-led promotions
  • City-wide flash deals

Blinkit particularly dominated in:

  • Chips
  • Energy drinks
  • Carbonated beverages

Key Insight 2: Instamart Showed the Most Stable Pricing

Instamart maintained:

  • Lowest volatility
  • More consistent discounts
  • Fewer hourly changes

Instamart preferred steady pricing instead of flash pricing, which improved consumer trust.

Soft drinks & juices showed the most stable price behaviour on Instamart.

Key Insight 3: Zepto Showed the Highest Discount Volatility

Zepto changed prices most frequently.

Across 30 days:

  • Snacks saw 3–5 price changes per day
  • Beverages saw 4–7 price changes per day

Zepto's algorithmic pricing responded faster to:

This gave Zepto an advantage for highly price-sensitive customers.

Key Insight 4: Stock Availability Differed Widely Across Platforms

Blinkit

  • Fastest OOS for energy drinks
  • Limited stock for premium juices
  • Better availability for chips and namkeen

Instamart

  • Deepest stock for beverages
  • Low OOS events for cola and juices
  • Most stable stock for mass snacks

Zepto

  • Strong availability for premium chocolates and imported drinks
  • Higher OOS for mid-range beverages
  • Snacks remained stable

Actowiz Solutions found that Instamart was the best for beverages, while Blinkit excelled in snacks.

Key Insight 5: Delivery Time Comparison

Platform Average ETA Weekend ETA Comment
Instamart 12–16 min 15–20 min Consistent but slows during peak hours
Blinkit 10–14 min 12–17 min Fastest overall
Zepto 12–18 min 15–22 min Highest ETA variation

Blinkit remained the fastest in 6 out of 8 cities.

Faster ETA directly increased conversions for:

  • Coke
  • Pepsi
  • Lay's Chips
  • Energy drinks
  • Juice cartons

Key Insight 6: Visibility & Ranking Differences

Actowiz tracked platform ranking algorithms through:

  • Page placement
  • Top-shelf visibility
  • Recommendation slots
  • Search ranking

Instamart

  • Prioritized bestsellers
  • Stable ranking
  • High weight on availability

Blinkit

  • Aggressive promotion of combos
  • Frequent reshuffling
  • High weight on discount %

Zepto

  • Promoted premium brands
  • Some volatility in ranking
  • High visibility for new-age D2C brands

This helped the client optimize listing strategies per platform.

Key Insight 7: City-Wise Competitive Landscape

Delhi NCR

  • Blinkit offered deepest discounts
  • Beverage price war very strong

Mumbai

  • Instamart dominated availability
  • Zepto offered best premium drink range

Bengaluru

  • Highly price-sensitive consumers
  • Zepto led discounting

Hyderabad

  • High demand for energy drinks
  • Blinkit often ran out first

Chennai

  • Juice-driven market
  • Instamart had best assortment

Kolkata

  • Low discount volatility
  • Lower OOS events

Actionable Recommendations Delivered to Client

Actowiz Solutions provided a Cross-Platform Optimization Playbook:

  • Platform-specific pricing recommendations
    • Match Blinkit discounts for popular SKUs
    • Keep Instamart pricing stable
    • Respond to Zepto volatility with dynamic pricing
  • Stock allocation by platform
    • Send more beverage stock to Instamart
    • Send more snack stock to Blinkit
    • Allocate premium SKUs to Zepto
  • Weekend optimizations
    • Increase cola & chip stock for Blinkit
    • Increase juices & energy drinks for Instamart
  • Visibility play
    • Invest in search visibility on Zepto
    • Invest in top-shelf placements on Instamart
    • Push combo packs aggressively on Blinkit
  • Competitor watchlist

Actowiz created alerts for when competitors:

  • Dropped prices
  • Ran flash discounts
  • Changed pack size visibility
  • Introduced new SKUs

This helped the client react in real time.

Business Impact

Within 6 weeks of implementation:

  • 24% improvement in platform competitiveness
  • The brand now matched market prices intelligently.
  • 18% uplift in snack sales
  • Blinkit-focused stock planning improved conversions.
  • 26% growth in beverage sales
  • Instamart beverage dominance helped the client unlock new demand.
  • 14% reduction in OOS events
  • Cross-platform reallocation prevented stock loss.
  • 11% increase in visibility
  • Better ranking strategies improved discoverability.
  • Negotiation advantage with marketplaces
  • The brand used Actowiz's benchmarking data to negotiate:
    • Discounts
    • Listing fees
    • Visibility slots

This resulted in more cost-efficient campaigns.

Conclusion

Cross-platform visibility is now essential for brands operating in India’s hyperlocal market. Instamart, Blinkit, and Zepto each have:

  • Different pricing strategies
  • Different discount philosophies
  • Different stock patterns
  • Different delivery speeds
  • Different ranking algorithms

Actowiz Solutions delivered a complete 360° benchmarking ecosystem that gave the client:

  • Real-time pricing intelligence
  • Stock-depth surveillance
  • Competitive positioning
  • Discount responsiveness
  • ETA analytics
  • Platform-wise assortment strategy

This intelligence helped the brand win across all three platforms with smart pricing, optimal stocking, and strategic visibility.

Actowiz Solutions continues to support the client with weekly and monthly benchmarking updates.

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Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

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stock tracking across SKUs

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“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

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Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

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Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

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"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

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