Introduction
In e-commerce, visibility is currency. The higher a product ranks in search results or category pages, the greater the likelihood of conversions. Brands competing on Amazon, Walmart, and Target must closely monitor their product visibility vs competitors in real-time.
Actowiz Solutions partnered with a U.S. consumer brand to map product rankings, detect competitors' positioning strategies, and provide SKU-specific visibility dashboards across platforms.
Objectives
- Track the search rank of 300+ products across 10 keywords per SKU.
- Monitor competitor visibility across Amazon, Walmart, and Target.
- Measure the impact of reviews, pricing, and availability on rank.
- Enable daily reporting and real-time alerting on visibility drops.
Challenges
- Rankings fluctuate based on time, location, device, and stock status.
- Sponsored listings blend with organic, requiring intelligent separation.
- Some platforms customize listings based on past user behavior.
Actowiz’s Approach
1. Keyword-Based Rank Tracking:
- Queried each platform for defined keywords every 3 hours.
- Extracted organic and sponsored positions.
2. SKU & Brand Mapping:
- Tagged listings by brand, seller type (1P, 3P), and availability.
- Filtered listings based on product title, ASIN/SKU match, and category.
3. Visibility Score Engine:
- Developed a composite score based on:
- 🔍 Rank position (1–20)
- ⭐ Review count & rating
- 💲 Price competitiveness
- 🚚 Stock availability
Sample Output
| Platform |
Keyword |
SKU |
Rank |
Type |
Rating |
Price |
Stock |
| Amazon |
protein bars |
Brand A 12-pack |
3 |
Organic |
4.7 |
$24.99 |
In Stock |
| Walmart |
protein bars |
Brand B 12-pack |
5 |
Sponsored |
4.4 |
$22.99 |
In Stock |
| Target |
protein bars |
Private Label |
2 |
Organic |
4.2 |
$19.99 |
In Stock |
Key Results
🔹 Visibility Drop Alerts Reduced Time-to-Recovery by 60%
- Marketing teams acted within 2–4 hours instead of days.
🔹 Detected Competitor Promotions Affecting Rank
- Found 21 competitor SKUs ranking up due to flash discounts.
🔹 Optimized Keyword Targeting
- Realigned SEO metadata for 60+ products based on ranking trends.
🔹 Increased Visibility Score by 18% Across Amazon
- Through price tuning and review campaigns.
Dashboards Delivered:
- Rank Position Heatmap
- Visibility Score Tracker
- Competitor Uplift Event Timeline
- Keyword vs Rank Shift Analysis
Technology Stack
- Languages: Python, JavaScript
- Scraping Tools: Selenium, Puppeteer, Scrapy
- Database: PostgreSQL, MongoDB
- Visualization: Power BI, Tableau, Looker
- Scheduler: AWS Lambda, Cronjobs
Why Actowiz Solutions?
- 📊 Multi-platform product rank intelligence
- 🛠️ Sponsored vs organic tracking
- 📈 Real-time visibility alerts
- 🔄 Competitor trend analysis across devices and geographies
Client Testimonial
“Actowiz gave us daily intelligence on how we stacked up against the competition—and the tools to act on it immediately.”
— Director of E-Commerce Growth, National CPG Brand
Next Steps
- Integrate mobile-specific visibility ranking
- Correlate ad spend with visibility scores
- Expand to additional marketplaces (eBay, Kroger, Instacart)
Conclusion
Knowing your competitor’s rank is only half the battle—responding in real time is the real edge. Actowiz Solutions empowered this client to master the e-commerce battlefield with automated rank tracking, SKU visibility scores, and keyword-based performance intelligence.
