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  • Optimizing Korean Beauty Prices via Naver & Coupang Scraping

How a Global Beauty Brand Optimized Korean Prices by Scraping Naver & Coupang Daily

See how Actowiz helped an FMCG brand correlate Naver blog sentiment with Coupang price drops to optimize visibility and sales in Korea.

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Introduction

Introduction

South Korea’s beauty market is one of the most competitive globally, with consumers relying heavily on local platforms like Naver (for reviews and blogs) and Coupang (for eCommerce deals). For global beauty brands expanding into Korea, tracking real-time price movements, user sentiment, and SEO visibility is critical.

Actowiz Solutions enabled a multinational beauty brand to optimize pricing strategies in Korea by scraping Coupang product listings and Naver blogs daily—unlocking insights that led to a 17% increase in sales and improved brand visibility.

The Challenge

The-Client

The brand faced three core challenges:

  • 1. Price Competitiveness: Local Korean sellers frequently updated pricing on Coupang, often undercutting the brand’s own listings.
  • 2. Blog Sentiment Tracking: Naver bloggers often influenced customer perception—but real-time sentiment data was unavailable.
  • 3. Localized SEO: Without SEO monitoring on Naver, the brand couldn't control organic traffic or monitor keyword positioning.

Actowiz Solutions’ Approach

1. Coupang Daily Scraping Engine

We built a real-time scraping engine to extract daily pricing, product availability, discount offers, and ratings from Coupang.

Sample Data (Coupang Scrape):
Product Name Brand Price (KRW) Discount Rating Reviews
Vitamin C Serum 30ml [Brand Name] ₩28,900 18% OFF 4.7 1,932
Hyaluronic Acid Toner [Brand Name] ₩19,500 10% OFF 4.5 899
Night Repair Cream 50g [Brand Name] ₩35,000 - 4.9 2,320
2. Naver Blog Sentiment Scraping

Our crawler indexed top Naver blog posts daily for keywords like “브랜드명 리뷰” (Brand Name Review), “토너 추천” (toner recommendations), and product mentions.

Sample Data (Naver Blog Analysis):
Date Blog Title Sentiment Keywords Used Blog URL
2025-06-03 "이 브랜드의 세럼은 정말 효과가 있어요!" Positive "효과", "세럼", "리뷰" naver.com/blog/beautylover001
2025-06-04 "가격 대비 만족스러워요" Positive "가격", "만족", "성분" naver.com/blog/glow_k_beauty
2025-06-05 "지속력이 아쉬운 편이에요" Negative "지속력", "피부", "재구매" naver.com/blog/skincarecritic
3. Integrated Dashboard

We developed a consolidated dashboard that aligned:

  • Top-trending blog posts
  • Daily price changes
  • Coupon events
  • Review count fluctuations

This empowered the marketing and pricing team to:

  • Run A/B tests on Coupang listings
  • Respond to negative sentiment
  • Launch price-match campaigns
  • Track organic SEO performance on Naver

Business Impact

Metric Before Actowiz After Actowiz
Daily Price Accuracy 45% 96%
Sentiment-Linked Campaigns 0 5 campaigns
Blog SEO Keyword Rankings #7 avg. #3 avg.
Monthly Revenue (KRW) ₩72M ₩84M
Price-Matched Listings 32% 80%

Visual Insight

Naver Sentiment vs Coupang Conversion Rate

Client Feedback

“Actowiz enabled us to see what Korean consumers really care about—and react quickly. Their Naver-Coupang data fusion saved our team hours and increased our agility in-market.”

Conclusion

This case showcases the power of localized, platform-specific scraping. For brands targeting Korea, scraping Coupang and Naver daily isn’t optional—it’s a competitive necessity.

Actowiz Solutions empowers global brands with full-funnel intelligence from SEO to checkout—enabling pricing agility, customer understanding, and better conversions.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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