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216.73.216.93
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Introduction

In the age of multichannel commerce, Share of Search has become a defining metric for consumer visibility. With delivery intermediaries like Instacart, Amazon Fresh, and DoorDash reshaping how products are discovered, brands need razor-sharp visibility and real-time responsiveness to remain competitive. This is where Digital Shelf Analytics for Consumer Brands becomes indispensable.

By understanding how product pages rank, how reviews influence conversions, and how pricing shifts affect visibility, brands can strategically adapt to emerging consumer behaviors. Leveraging tools like Ratings & Reviews Analytics, Pricing & Promotion Analysis, and Brand Health Tracking on Third-Party Platforms, consumer brands can proactively manage their positioning on delivery-focused platforms.

Let’s break down the digital shelf challenges and how consumer brands can thrive on these powerful but complex intermediaries.

Digital Shelf Fragmentation: Visibility Across Intermediaries

Methodology-01

Delivery intermediaries add multiple layers between brands and consumers. Unlike D2C sites, visibility on these platforms is dictated by platform algorithms, stock availability, and promotions.

Key Challenges:
  • Inconsistent product visibility across delivery platforms.
  • Incomplete listings and poor content fidelity.
  • Delayed updates on pricing, availability, or ratings.

Solution:

Use Online Shelf Visibility Analytics to monitor how products are ranked and rendered across multiple third-party delivery platforms. Automate detection of missing images, incorrect descriptions, or poor keyword relevance.

Year % of Brands Using Shelf Visibility Tools Visibility Drop-off (SKU mismatch)
2020 18% 42%
2021 31% 38%
2022 47% 34%
2023 61% 28%
2024 72% 22%
2025 81% (Projected) 18% (Projected)

Ratings & Reviews Impact: Performance Signals on Delivery Sites

Consumers trust social proof, and delivery intermediaries amplify its power. Poor reviews or lack of feedback directly affect algorithmic rankings and conversions.

Pain Points:
  • Ratings often vary across platforms.
  • Negative sentiment is slow to get addressed.
  • Review freshness impacts product visibility.

Solution:

Leverage Ratings & Reviews Analytics to track patterns across platforms and identify sentiment gaps. Aggregate review data to feed into response strategies and improve brand perception.

Year Avg. Star Rating for FMCG on Intermediaries Conversion Boost (5-star vs 3-star)
2020 3.7 21%
2021 3.8 24%
2022 4.0 26%
2023 4.1 29%
2024 4.3 31%
2025 4.4 (Projected) 34% (Projected)

Competitor Performance: Outpacing Rival Brands on the Shelf

Your competitor’s price drops, sponsored placements, and reviews influence your shelf rank more than ever. Without competitive tracking, your brand visibility suffers.

Solution:

Use competitor performance benchmarking and eCommerce product performance tracking to identify share shifts and performance deltas. Track head-to-head SKU performance over time.

Year Brands Investing in Competitor Shelf Tracking Avg. Visibility Increase
2020 22% 10%
2021 35% 13%
2022 48% 15%
2023 62% 19%
2024 76% 23%
2025 84% (Projected) 27% (Projected)

Pricing & Promotion: Dynamic Visibility Drivers

Delivery platforms reward competitive pricing and frequent promotions. Static pricing can quickly lead to lost shelf space, especially in peak seasons.

Solution:

Use Digital shelf analytics tools to implement dynamic pricing intelligence. Monitor promotions by competitors and optimize your campaigns accordingly with Pricing & Promotion Analysis features.

Year % Brands Using Dynamic Pricing Tools Promo-linked Sales Uplift
2020 25% 11%
2021 38% 14%
2022 51% 18%
2023 67% 21%
2024 74% 26%
2025 83% (Projected) 30% (Projected)

Content Consistency: Audit & Standardize Your Digital Shelf

Inconsistent titles, outdated images, and miscategorized products can confuse buyers and harm performance across delivery intermediaries.

Solution:

Deploy content audits software to identify discrepancies across product content, taxonomy, and naming standards. Standardize your brand voice across the digital shelf.

Year Brands Conducting Content Audits Avg. Conversion Boost Post-Audit
2020 19% 7%
2021 28% 10%
2022 41% 14%
2023 59% 19%
2024 68% 23%
2025 79% (Projected) 26% (Projected)

Delivery Intermediary Analytics: Track What Matters Most

Most brands underestimate the value of Delivery Intermediary Analytics in understanding the real consumer experience. Brands need to assess order fulfillment rates, availability, delays, and local pricing.

Solution:

Utilize Digital Shelf Data for FMCG Brands and Consumer Product Analytics for Marketplaces to audit your product availability, pricing disparities, and fulfillment metrics across ZIP codes.

Metric 2020 2021 2022 2023 2024 2025 (Projected)
Avg. Stock Availability (%) 74% 78% 83% 87% 91% 93%
Delivery Lag >24H (%) 22% 19% 14% 12% 9% 6%
SKU-Region Availability Gap 33% 28% 21% 17% 12% 9%

How Actowiz Solutions Can Help?

Actowiz Solutions empowers consumer brands with a full-stack Digital Shelf Analytics for Consumer Brands suite tailored to succeed on delivery intermediaries. From real-time shelf monitoring to eCommerce product performance tracking, we integrate:

  • Online Shelf Visibility Analytics
  • Competitor Performance Dashboards
  • Pricing & Promotion Analysis
  • Ratings & Reviews Analytics
  • Content Audits and Standardization Tools
  • Delivery Intermediary Analytics for FMCG

Our platform enables teams to act quickly, optimize faster, and win consistently — whether on Instacart, Walmart, or Amazon Fresh. We support structured product feeds, custom alerts, and API-ready integrations for long-term agility and control.

Conclusion

In 2025, winning on delivery platforms isn’t just about price or product—it’s about intelligence. With Actowiz’s Digital Shelf Analytics for Consumer Brands, you gain the insight to react faster, promote smarter, and dominate the digital shelf—consistently. Ready to take control of your delivery shelf performance? Partner with Actowiz Solutions and optimize your digital shelf visibility today!

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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