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Navratri Mega Sale Price Tracking

Introduction

In today’s hyper-competitive fashion eCommerce landscape, pricing integrity defines brand trust. For D2C fashion brands selling across marketplaces like Flipkart, Myntra, Amazon, and Ajio, the biggest challenge isn’t visibility — it’s price control.

Price disparity caused by unauthorized resellers can lead to MAP (Minimum Advertised Price) violations, margin erosion, and brand dilution. A product sold below the intended retail price on one marketplace can trigger a domino effect across others, confusing customers and frustrating official distributors.

To solve this, Actowiz Solutions, a global leader in web scraping and price intelligence, partnered with a major Indian D2C fashion brand to automate cross-marketplace price monitoring. Using real-time web crawlers and API-based data streams, Actowiz enabled the brand to identify unauthorized sellers, track MAP violations within hours, and maintain consistent pricing across thousands of SKUs — all in real time.

Project Objective

The client — a premium D2C fashion label — had one key goal: to regain control over marketplace pricing.

Key Objectives
  • Track authorized vs. unauthorized seller listings across Flipkart and Myntra.
  • Identify pricing discrepancies for over 2.5 lakh SKUs daily.
  • Detect MAP violations within hours of occurrence.
  • Provide a unified dashboard for pricing, seller, and stock visibility.
  • Minimize revenue leakage due to undercut sellers.

Ultimately, the goal was to enforce consistent price parity, strengthen brand trust, and ensure compliance across retail channels.

Scope of Work

Actowiz Solutions implemented a large-scale data pipeline capable of extracting real-time SKU-level data from Flipkart and Myntra APIs and public listings.

Parameter Details
Platforms Monitored Flipkart, Myntra
Total SKUs 2,50,000+
Data Points Captured Product Name, Brand, Seller Name, MRP, Listed Price, Discount %, Stock Status, Timestamp
Frequency Every 2 hours during business hours
Data Delivery Real-time via REST API + Daily Power BI Dashboard
Duration 60-day pilot phase + 1-year full-scale rollout

The monitoring included official brand listings (authorized sellers) and third-party vendors (potential MAP violators).

Key Challenges

Introduction
1. Unauthorized Seller Listings

The fashion brand discovered dozens of non-approved sellers offering identical SKUs on Flipkart and Myntra at steep discounts. Tracking and flagging them manually was time-consuming and inaccurate.

2. Dynamic Pricing Changes

Marketplace algorithms adjusted discounts frequently during festive or sale periods, making it hard to detect true violations in time.

3. Scale and Frequency

Monitoring 2.5 lakh SKUs every few hours required high-performance crawlers and a robust cloud infrastructure to avoid throttling or IP bans.

4. Data Duplication and Mismatch

SKUs often appeared under variant listings (size, color, edition). Ensuring correct mapping between listings was critical for accuracy.

5. Lack of Centralized Visibility

The brand’s teams across marketing, sales, and legal lacked a single source of truth to act on violations quickly.

Actowiz Solutions Approach

1. Marketplace Data Crawling Infrastructure

Actowiz deployed multi-threaded scraping bots to extract product-level data from Flipkart and Myntra every two hours. Each crawler captured SKU ID, Seller Name, Listed Price vs. MRP, Product Rating & Review Count, and Timestamped Data for Trend Tracking.

2. Real-Time API Integration

The brand’s internal pricing and analytics systems were integrated with Actowiz’s API, ensuring that any price change or MAP violation was reflected within minutes.

For instance: If a seller listed “Women’s Cotton Kurta SKU#F12345” below the approved MAP (₹899 → ₹749), the system flagged the record instantly and alerted the compliance team.

3. Seller Identification and Categorization

Every captured seller ID was matched against an authorized seller list provided by the client. Unauthorized sellers were flagged and categorized by platform, frequency of violation, and pricing depth.

Seller Category Description
Authorized Official marketplace partners
Unauthorized – New Newly appeared reseller listings
Unauthorized – Repeat Offender Sellers repeatedly violating MAP
Authorized – Discount Deviation Official sellers violating brand pricing
4. MAP Compliance Dashboard

Actowiz developed a Power BI dashboard that visualized

  • Live SKU-wise pricing comparison between marketplaces
  • Authorized vs. unauthorized seller listings
  • Discount depth by brand and category
  • Daily MAP violation count and monetary impact
  • Real-time alerts via email and Slack integration
5. Historical Data Benchmarking

Using 60 days of archived data, Actowiz created a historical trend graph to identify peak violation periods, such as end-of-season sales or flash-discount events.

Sample Data Example

Date Platform SKU Authorized Seller Unauthorized Seller MRP (₹) Listed Price (₹) MAP Violation Stock Timestamp
15-Oct Flipkart F12345 FashionHub_Official TrendyKart 999 749 Yes In Stock 11:00 AM
15-Oct Myntra F12345 FashionHub_Official 999 999 No In Stock 11:00 AM
15-Oct Flipkart F67890 StyleStore DealSmart 1299 1099 Yes In Stock 1:00 PM
15-Oct Myntra F67890 StyleStore 1299 1299 No In Stock 1:00 PM

Key Insights & Findings

1. MAP Violation Patterns

16% of SKUs experienced at least one MAP violation per week. Flipkart accounted for 72% of violations, while Myntra remained more regulated.

2. Revenue Impact

Estimated ₹1.2 crore monthly revenue leakage before implementation. Post-monitoring, the brand achieved a 27% reduction in potential revenue loss.

3. Violation Timing

MAP violations spiked during flash sales, end-of-season sales, and weekend campaigns.

4. Regional Hotspots

Top violating sellers originated from Delhi NCR, Surat, and Jaipur.

5. Seller Lifecycle Analysis

Average resolution time dropped from 10 days to under 3 days after automation.

Key Solutions Delivered

1. Omnichannel Price Compliance Dashboard

Unified Flipkart and Myntra data in one interface for instant filtering by SKU, city, seller, or platform.

2. Automated Alerts

Alerts triggered for violations categorized by severity: minor (<10%), major (>10%), and critical (>20%).

3. Revenue Recovery Reports

Reports quantified daily and weekly potential revenue losses per category.

4. Historical Analytics

90-day trend analytics highlighted compliance progress and recurring offenders.

5. Marketplace Coordination

Auto-generated reports for sharing with marketplace seller teams for rapid resolution.

Results

Metric Before Actowiz After Actowiz Impact
MAP Violation Detection Time 12–18 hrs <2 hrs 85% faster
Monthly Revenue Leakage ₹1.2 Cr ₹88L -27%
Authorized Seller Parity 74% 97% +23%
Manual Monitoring Effort 100% 25% -75%
Legal Notice Resolution 10 days 3 days 70% faster

Use Case: Omnichannel Price Compliance for D2C Fashion

This project exemplifies Omnichannel Price Compliance for D2C Fashion — where real-time scraping, API automation, and data intelligence empower fashion brands to maintain control across marketplaces.

Use Case Summary:
  • Platforms: Flipkart, Myntra
  • SKUs: 2.5 lakh+
  • Frequency: Every 2 hours
  • Integration: REST API + Power BI Dashboard
  • Outcome: 27% revenue leakage reduction, 85% faster MAP detection

Why Marketplace Price Monitoring Matters

For D2C fashion brands, pricing is a reflection of brand equity. Even a 5% discrepancy can harm customer perception and disrupt distributor relationships.

Using Actowiz Solutions’ marketplace intelligence tools, fashion brands can:

  • Detect unauthorized listings instantly.
  • Maintain MAP compliance effortlessly.
  • Quantify revenue leakage and prevent undercutting.
  • Build data-backed relationships with marketplace teams.

Future Outlook

Actowiz Solutions plans to scale its Omnichannel Pricing Intelligence Platform for global clients, integrating Amazon India, Ajio, and Tata Cliq data feeds, AI-based seller authenticity scoring, and cross-border pricing sync for D2C exports to UAE, UK, and Singapore.

Conclusion

The D2C Fashion Brand: Cross-Marketplace Pricing Control project proves how Actowiz Solutions empowers fashion brands with real-time price governance and omnichannel transparency.

By automating price scraping, standardizing data, and building predictive compliance systems, the brand eliminated pricing chaos, protected its margins, and strengthened its retail credibility.

With 2.5 lakh SKUs tracked daily and MAP violations detected in under two hours, Actowiz transformed what was once a reactive task into a strategic pricing advantage.

In a marketplace driven by constant change, Actowiz Solutions ensures D2C brands never lose sight of what matters most — price integrity, brand consistency, and customer trust.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

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