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Case Study: Top Tools for Tracking E-Commerce Trends – Powered by Actowiz Solutions

Actowiz Solutions reveals top tools & scraping methods used to track e-commerce trends, price drops & demand patterns across Amazon, Walmart & Flipkart in 2025.

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Executive Summary

Understanding e-commerce trends is critical for retail success in 2025. Actowiz Solutions partnered with a global FMCG brand to deploy a trend-tracking framework across Amazon, Walmart, and Flipkart. Using smart scraping tools and analytics, the brand gained foresight into pricing drops, top-selling SKUs, and seasonal demand, resulting in a 13% boost in ad ROI and faster product launches.

Client Profile

The client is a multinational FMCG brand with products sold across Amazon, Walmart, Flipkart, and BigBasket. Their digital team lacked actionable analytics on fast-moving SKUs, trending products, and category-wise discount patterns, resulting in delayed decision-making and lower campaign effectiveness.

Problem Statement

The-Client
  • Reactive Decision-Making: Trends spotted after competitors already capitalized on them.
  • Inconsistent SKU Visibility: No consistent tracking of high-performing or declining SKUs.
  • Lack of Regional Insights: Couldn’t compare trends across Indian metros or U.S. cities.
  • Unoptimized Campaign Timing: Ads were launched after trend peaks had passed.

Actowiz Solutions Approach

The-Client

We introduced a suite of tools that enabled near real-time marketplace intelligence. Key components included:

Last-Mile Logistics
  • Tracks daily top-ranking SKUs by keyword/category
  • Flags items that enter or exit the Top 10 lists
  • Covers Amazon, Flipkart, Walmart, Meesho, and Myntra
2. Google Trends + SKU Correlation Engine
  • Aligns rising search trends with marketplace stock
  • Identifies gaps in supply for trending queries
3. Competitor Bundle Tracker
  • Tracks discounts and bundle offers by competitors
  • Monitors review velocity and seller rating changes
4. Dynamic Discount Radar
  • Measures discount intensity per category
  • Flags weekend spikes and price wars in real time
5. Integrated Power BI Dashboards
  • Weekly reports with auto-refreshed data
  • Forecasting modules using past 12-week trends

Sample Trend Dashboard Snapshot

Category: Kitchen Appliances (Amazon India – June 2025)
Product Name Price Discount Rating Units Sold Estimate Trend Status
Bajaj Toaster ₹899 20% 4.2 3,500+ Hot Seller
Philips Juicer ₹2,399 18% 4.5 2,200+ Gaining
Prestige Mixer ₹3,199 5% 3.9 1,000+ Steady

Results

Impact Metric Before Actowiz After Actowiz
Ad ROI 4.5x 5.1x (+13%)
Time to Spot Trend 7–10 days <24 hours
New Product Launch Velocity Monthly Bi-weekly
High-ROI SKU Campaign Accuracy 58% 84%

Multi-Platform Coverage

Platform Coverage Scope Region
Amazon Price, Rank, Discount, Reviews US, IN, UK
Flipkart Offers, Ratings, Delivery Tags India
Walmart Category-level trend shifts, Bundles US
Meesho Seller pricing, trending deals India
Noon Daily flash deals & surge alerts UAE

Client Feedback

"The dashboards from Actowiz gave us instant clarity on what’s rising, what’s falling, and what our competitors were doing. Our decisions are now backed by data, not just gut."

– Digital Commerce Lead, FMCG Brand

Key Advantages

  • Real-time visibility into product trends
  • Predictive analytics for promotional planning
  • Automated competitor analysis
  • Platform-agnostic tools

Ethical Considerations

  • Data collected from publicly available product pages only
  • GDPR-compliant reporting structure
  • Offers hybrid approach: API + scraping + search trend merging

    • Interested in seeing what’s trending before it peaks?

    Get in touch with Actowiz Solutions for a customized demo.
    Contact Us Today!

    Conclusion

    By combining robust scraping tools with visualization and forecasting, Actowiz Solutions empowered the client to lead—not follow—e-commerce trends. The result: smarter campaigns, faster launches, and a consistently competitive edge.

    In a crowded marketplace, trend tracking isn’t optional—it’s strategic. With Actowiz, your brand becomes predictive, not reactive.