Executive Summary
Understanding e-commerce trends is critical for retail success in 2025. Actowiz Solutions partnered with a global FMCG brand to deploy a trend-tracking framework across Amazon, Walmart, and Flipkart. Using smart scraping tools and analytics, the brand gained foresight into pricing drops, top-selling SKUs, and seasonal demand, resulting in a 13% boost in ad ROI and faster product launches.
Client Profile
The client is a multinational FMCG brand with products sold across Amazon, Walmart, Flipkart, and BigBasket. Their digital team lacked actionable analytics on fast-moving SKUs, trending products, and category-wise discount patterns, resulting in delayed decision-making and lower campaign effectiveness.
Actowiz Solutions Approach
We introduced a suite of tools that enabled near real-time marketplace intelligence. Key components included:
Last-Mile Logistics
- Tracks daily top-ranking SKUs by keyword/category
- Flags items that enter or exit the Top 10 lists
- Covers Amazon, Flipkart, Walmart, Meesho, and Myntra
2. Google Trends + SKU Correlation Engine
- Aligns rising search trends with marketplace stock
- Identifies gaps in supply for trending queries
3. Competitor Bundle Tracker
- Tracks discounts and bundle offers by competitors
- Monitors review velocity and seller rating changes
4. Dynamic Discount Radar
- Measures discount intensity per category
- Flags weekend spikes and price wars in real time
5. Integrated Power BI Dashboards
- Weekly reports with auto-refreshed data
- Forecasting modules using past 12-week trends
Client Feedback
"The dashboards from Actowiz gave us instant clarity on what’s rising, what’s falling, and what our competitors were doing. Our decisions are now backed by data, not just gut."
– Digital Commerce Lead, FMCG Brand
Conclusion
By combining robust scraping tools with visualization and forecasting, Actowiz Solutions empowered the client to lead—not follow—e-commerce trends. The result: smarter campaigns, faster launches, and a consistently competitive edge.
In a crowded marketplace, trend tracking isn’t optional—it’s strategic. With Actowiz, your brand becomes predictive, not reactive.