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  • Gett & Actowiz: Ride-Hailing Price Benchmarking Case

Gett & Actowiz Solutions – Enhancing Ride-Hailing Price Benchmarking with Real-Time Data Intelligence

Discover how Gett used Actowiz Solutions for Ride-Hailing Price Benchmarking. Learn how real-time data helped optimize fares and improve market positioning.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

In the dynamic world of mobility services, competitive fare positioning is essential. As pricing algorithms across the ride-hailing sector become increasingly sophisticated, staying ahead requires accurate, real-time insights. Gett, a leading corporate ride-hailing platform, partnered with Actowiz Solutions to strengthen its Ride-Hailing Price Benchmarking capabilities across the UK. With growing variability in urban traffic patterns, weather-related fare spikes, and location-sensitive demand surges, pricing disparities among competitors like Uber and Bolt can occur hourly. By leveraging Pricing & Promotion Analysis, Gett aimed to fine-tune its pricing model to remain competitive, transparent, and profitable while offering superior value to its customer base.

The Client

Gett is a global ride-hailing and ground transportation management company, serving enterprise clients with reliable, scheduled, and on-demand services. With operations in over 1,500 cities, Gett focuses on aggregating taxi and executive car services, particularly in the UK and European markets. Their platform integrates multiple providers under one app, offering seamless transport solutions for businesses. As the ride-hailing ecosystem in the UK continues to evolve rapidly, Gett needed reliable intelligence on real-time market fares. Their goal was to implement a strategic approach to Ride-Hailing Price Benchmarking, enabling better partner negotiations, customer satisfaction, and margin control across fluctuating surge-pricing windows.

Key Challenges

The-Client

The biggest challenge Gett faced was the inconsistency and opacity of competitor pricing. Platforms like Uber and Bolt use dynamic pricing algorithms that fluctuate based on location, time of day, demand spikes, and local events. Gett needed to extract real-time surge pricing data from Uber and Bolt to evaluate its relative position during peak and off-peak hours.

Additionally, dynamic price monitoring during surge events in ride-hailing was nearly impossible with manual tracking. Prices could change within minutes, and without automated tools, Gett risked making business decisions based on outdated information. The company also needed competitive price tracking for UK ride-hailing services that factored in city-specific rules, such as congestion charges and peak-hour tariffs.

Another critical need was accurate city-to-city and intra-city comparisons. As Gett looked to expand localized pricing models, it required deep ride-hailing market intelligence to back strategic decisions. This included identifying pricing gaps, promotional anomalies, and fare inconsistencies on a daily basis. The absence of a comprehensive Ride-Hailing Price Monitoring system was hampering Gett’s ability to react in real-time to market trends.

Key Solutions

The-Client

Actowiz Solutions implemented a scalable and precise ride-hailing data scraping solution customized for Gett’s target markets in London, Manchester, Birmingham, and Edinburgh. By deploying web scraping bots that scanned Uber and Bolt's APIs and front-end fare estimators, Actowiz helped Gett compare Uber, Gett, Bolt pricing using data scraping tools every 5 minutes across different pick-up and drop-off points.

The system was programmed to capture data during normal hours and peak events like concerts, rush hours, and rainy evenings—enabling real-time ride fare tracking in conditions that typically triggered price surges. Actowiz also layered historical fare analytics and mapped data to traffic and weather APIs, allowing Gett to spot pricing anomalies.

With location-specific tagging and trend dashboards, Gett unlocked actionable surge pricing benchmarking to calibrate fares for maximum competitiveness without sacrificing margins. Actowiz deployed Location-Based Dynamic Pricing algorithms that fed directly into Gett's decision-making platform.

Additionally, a proprietary Gett price comparison tool was developed by Actowiz to aggregate and visualize all competitor pricing across various timeframes and service tiers. The integration with Actowiz’s Dynamic Pricing Software ensured that Gett could react dynamically, whether by adjusting its fare model or launching real-time promotions during identified gaps.

This strategic partnership also delivered robust competitor price intelligence for ride-hailing, empowering the Gett pricing team to set benchmarks for negotiations and customer experience enhancements. Over a six-month period, Gett reported an average 12% improvement in fare positioning during surge windows compared to the previous year.

Client Testimonial

"Actowiz Solutions has transformed how we approach pricing intelligence. Their ability to capture and structure real-time fare data from our key competitors has helped us drive sharper decisions, improve profitability, and enhance customer trust. Their tools are now embedded into our core pricing workflows."

—Senior Pricing Analyst, Gett UK

Conclusion

The collaboration between Gett and Actowiz Solutions showcases the powerful impact of real-time data in driving competitive edge within the mobility sector. Through an integrated approach to Ride-Hailing Price Benchmarking, Gett now makes smarter, faster, and more informed decisions that translate directly into customer loyalty and business growth. With Actowiz’s ongoing support, Gett continues to refine its pricing model across UK cities, positioning itself as a resilient and data-forward ride-hailing brand.

For ride-hailing companies looking to sharpen their pricing strategy, optimize margins, and adapt to market volatility, Actowiz Solutions offers a comprehensive suite of tools and intelligence frameworks tailored to the future of urban mobility.

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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

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Real results from real businesses using Actowiz Solutions

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'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
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Co-Founder / Head of Product at Upright Data Inc.
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“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
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Iulen Ibanez
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“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
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Febbin Chacko
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Appzon AirPdos Pro

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Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

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US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

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"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

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