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  • Asda Price Intelligence in London via Real-Time Web Scraping

Case Study - Improving Grocery Market Intelligence in London with Real-Time Asda Price Data

Actowiz Solutions improved London’s grocery pricing insights using real-time Asda data scraping to support retail decisions and dynamic pricing strategies.

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Driving-Growth-in-Food-Delivery-with-Real-Time-Alerts-Food-Delivery

Introduction

In an increasingly price-sensitive grocery market, regional price monitoring has become essential for competitive positioning. This case study highlights how Actowiz Solutions partnered with a UK-based FMCG client to extract real-time Asda grocery pricing data across London. The project resulted in smarter retail decisions, dynamic pricing models, and better consumer engagement.

Client Overview

  • Client Type: FMCG distributor specializing in packaged food and beverages
  • Market: Greater London
  • Challenge: Inability to track real-time pricing trends at Asda, leading to inefficient promotions and lost market share to local competitors
  • Objective: Leverage web scraping to access SKU-level pricing across key London Asda outlets in near real-time

Challenges Faced by the Client

Key-Challenges
1. Manual Tracking Delays:

Staff manually collected prices weekly, which was time-consuming and inaccurate.

2. Lack of Store-Level Visibility:

Prices varied across different Asda locations, but no system existed to monitor those differences.

3. Missed Promotional Opportunities:

Promotions by Asda were often detected too late, making it difficult to respond competitively.

4. Ineffective Data for Price-Matching Tools:

The client’s internal software tools lacked timely pricing feeds to power dynamic price matching.

Solution by Actowiz Solutions

Key-Solutions

Actowiz Solutions implemented a customized web scraping framework to extract city-specific pricing data from Asda stores in London.

Key Features of Our Web Scraping Solution:
  • Target Stores: Asda branches across London boroughs such as Camden, Westminster, Hackney, Croydon, and Kensington
  • Scraped Fields:
    • Product Name
    • Category
    • Price (MRP, discounted, clubcard if applicable)
    • Availability
    • Product size/unit (e.g., 1L, 500g)
    • Store Location
    • SKU ID
    • Timestamps (daily crawl)
  • Delivery Method: JSON API and Excel feeds updated every 6 hours
Sample Data Snapshot:
Product Name Price Discount Store Location Availability Date
Heinz Tomato Ketchup 1L £2.50 £0.75 Camden In Stock 2025-05-08
Warburtons Bread 800g £1.15 – Croydon Low Stock 2025-05-08
Whole Milk 2L £1.50 £0.20 Hackney In Stock 2025-05-08

Architecture Overview

1. Asda Website Crawlers: Built using Python + Selenium with headless browsers to mimic normal user behavior.

2. Smart IP Rotation: Prevented blocking using residential proxies and CAPTCHA solvers.

3. Geo-Tagging: Each product’s pricing tied to store ZIP code for hyperlocal pricing analysis.

4. Database Integration: Pushed to cloud-hosted PostgreSQL for client dashboarding.

Key Benefits Delivered

Key-Solutions
1. Daily Market Intelligence

Enabled near-real-time insights across Asda stores. The client could now track price shifts, flash discounts, and SKU-specific promotions on a daily basis.

2. 35% Faster Reaction Time

With daily price updates, the client's category teams adjusted pricing and promotions within 24–36 hours—down from the previous average of 5–7 days.

3. 21% Boost in Promo Campaign ROI

With access to fresh competitor pricing, the client’s sales teams launched better-timed offers in sync with Asda markdowns.

4. Better Shelf-Price Parity

Using scraped data from 15+ stores, the client matched prices store-wise, improving price parity by 80% across targeted SKUs.

Use Case Examples

A. Product Launch Planning

The client used scraped Asda data to identify gaps in the frozen foods category, where pricing was relatively stable in zones like Kensington and Croydon. This led to a successful frozen dessert product launch.

B. Promotional Benchmarking

During Easter 2025, Actowiz’s data showed a 22% drop in chocolate SKU prices in Asda, triggering the client to roll out a flash 3-day discount campaign—resulting in a 17% sales spike.

Visual: Price Drop Trends During Festive Season

📊 Example Chart – Asda Chocolate SKU Price Trends in London

(Visual bar chart showing price dips by store and date. Will include if you'd like an image.)

Compliance and Ethical Practices

  • Scraping restricted to public-facing web pages
  • Adherence to Asda’s site terms & robots.txt
  • No interference with store operations or backend systems

Client Feedback

"Actowiz Solutions has transformed our approach to price intelligence. Their ability to deliver hyperlocal grocery pricing from Asda has helped us act faster and stay ahead."

— Category Manager, FMCG Client (London)

Conclusion

With real-time Asda price scraping from Actowiz Solutions, the client in London now enjoys:

  • Full visibility into competitor pricing
  • More responsive marketing and pricing teams
  • A significant increase in promo efficiency and ROI

This case study illustrates the power of real-time, location-based grocery price intelligence, and how it can dramatically reshape retail strategies in competitive urban markets like London.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

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Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

View Case Studies

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

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Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

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Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

View Case Studies

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

View Case Studies

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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