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Learn how Actowiz helps OTAs beat competitors on Google Hotels, Kayak, and Trivago with real-time price scraping and dynamic rate benchmarking.
Online Travel Agencies (OTAs) operate in an aggressively competitive market where being the cheapest on metasearch platforms like Google Hotels, Trivago, Skyscanner, and Kayak can mean the difference between a booking and a bounce. But how can OTAs consistently monitor and beat competitor rates across 1,000s of hotel listings in real-time?
Actowiz Solutions provides scalable, API-integrated hotel price scraping services that allow OTAs to gather, benchmark, and act on hotel pricing data across major metasearch engines. This case study explores how one OTA leveraged Actowiz's custom data extraction pipelines to optimize its visibility, boost conversions, and undercut competitors without hurting margins.
The OTA client approached Actowiz with several challenges:
They needed real-time price intelligence that could track how competitors price the same hotels across dates, devices, and geo-locations.
Actowiz developed a bespoke web scraping pipeline to extract hotel price listings across:
The scraper captured:
Prices were mapped across:
Actowiz provided a dashboard and JSON API to:
Stored daily rate snapshots by:
This helped in trend analysis, promotional planning, and dynamic bidding for ads.
Date | Hotel Name | OTA | Platform | Room Type | Price (USD) | Rank | Taxes Incl. | URL |
---|---|---|---|---|---|---|---|---|
2025-07-10 | Hyatt NY Midtown | YourOTA | Google Hotels | King Room | $210 | 3 | Yes | 🔗 |
2025-07-10 | Hyatt NY Midtown | Booking.com | Google Hotels | King Room | $198 | 1 | Yes | 🔗 |
2025-07-10 | Hyatt NY Midtown | Agoda | Trivago | King Room | $204 | 2 | Yes | 🔗 |
Within 4 weeks, the OTA optimized rates on 80% of its top 500 listings based on competitor benchmarks. Visibility in top 3 results increased by 47%, especially on Google Hotels.
By undercutting competitor OTAs by just $2–$5/night, the OTA saw a 12.3% increase in conversion rate from Trivago traffic.
Actowiz’s API enabled near real-time price optimization, syncing with their rate management system every 2 hours.
The OTA could now:
Over 3 months, revenue from metasearch grew by 28%, with cost-per-click (CPC) remaining flat due to improved organic rank.
“Actowiz transformed our pricing strategy. We no longer guess; we know exactly where our rates stand against Booking.com, Expedia, and Agoda — across Google Hotels, Trivago, and more. Their hotel price scraping API allowed us to make surgical rate changes, win back bookings, and boost margins without aggressive discounts. The best part? The insights are real-time and tailored to our markets. We now track pricing not just globally, but city by city, even hour by hour.”
— VP, Pricing Strategy, [Confidential OTA]
Actowiz Solutions is not just a web scraping provider — we’re a data partner for revenue optimization. Our value-adds include:
Whether you're a global OTA or a regional meta-partner, we can customize a hotel pricing intelligence suite to meet your revenue and visibility goals.
In the ultra-competitive OTA market, pricing parity isn’t enough — you need to be strategically cheaper and faster than your rivals. With Actowiz Solutions, you gain the edge of real-time metasearch price tracking, competitor benchmarking, and price-rank analysis at scale.
Our partnership enabled the client OTA to improve rate competitiveness, increase conversions, and achieve better ROI on Google Hotels and Trivago traffic. With actionable insights delivered via dashboard and API, rate managers and revenue teams are now empowered to make dynamic pricing decisions — not reactive ones.
Beating your competitors isn’t just about discounts — it’s about intelligence. And with Actowiz, you get it daily, hourly, and across every listing that matters.
Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.