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  • Rakhi Gift Hamper Price Tracking 2025 – Actowiz Solutions Case Study

Price Tracking of Rakhi Gift Hampers – Did Discounts Really Deliver Value?

Discover how Actowiz Solutions scraped Rakhi gift hamper prices from Q-commerce platforms to reveal real festive discount insights with real-time pricing data.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction: Rakhi 2025 – A Perfect Storm for Festive Pricing

Raksha Bandhan 2025 fell on August 9th, a Saturday, overlapping with India's Independence Day weekend. This rare alignment led to back-to-back festive promotions across Q-commerce and eCommerce platforms.

Platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart flooded users with "exclusive Rakhi gift hampers," offering deep discounts on combos including chocolates, sweets, dry fruits, rakhis, and gift boxes.

But did these discounts actually deliver real savings, or were they smartly repackaged bundles with marginal markdowns?

To answer this, Actowiz Solutions deployed its Automated Rakhi Offer Scraping Tool across top Indian platforms to track prices, SKUs, bundles, and discount behaviors in real time.

Objectives of the Study

  • Track Rakhi gift hampers price fluctuations across platforms.
  • Scrape and extract Rakhi gift basket pricing insights in real-time.
  • Monitor SKU-level product composition and variations.
  • Compare listed original prices vs discounted rates.
  • Generate a Scraped Rakhi Gift Insights Dashboard for visualization.

Platforms Covered

Platform Type Coverage
Blinkit Q-Commerce PAN India
Zepto Q-Commerce Tier 1 & 2
Amazon India eCommerce Nationwide
Flipkart eCommerce Nationwide
Swiggy Instamart Q-Commerce Metro Cities

Methodology: How Actowiz Solutions Deployed Scrapers

Actowiz Solutions implemented the following:

  • Real-Time Scraper Deployment: Tracked prices hourly during the sale week (August 5–10).
  • SKU-Level Extraction: Captured individual product names, prices, weights, and images.
  • Basket Mapping Algorithm: Grouped hampers with similar SKUs to assess price deltas.
  • Visual Dashboard: Created a dynamic Rakhi Gift Basket Insights Dashboard for analysis.

Keywords Used:

Extract Rakhi gift data in real-time, Scrape Rakhi gift SKU details and pricing, scrape Quick commerce Raksha Bandhan deals

Sample Scraped Data

Sample Gift Basket from Zepto
Introduction
Date Product MRP (₹) Sale Price (₹) Platform
Aug 6 Dry Fruit Hamper (Cashew, Almonds) ₹649 ₹499 Zepto
Aug 8 Same SKU combo ₹649 ₹469 Zepto
Aug 10 Same SKU combo ₹649 ₹499 Zepto

Insight: Mid-week showed the highest discount. Weekend pricing bounced back, indicating dynamic price tuning based on user behavior.

Sample Combo from Blinkit
Introduction
Gift Hamper Components MRP (₹) Sale Price (₹)
Rakhi Special Choco Delight Box Ferrero Rocher, Rakhi, Card ₹899 ₹699
Dry Fruit Delight + Rakhi Combo Kaju 200g, Raisins 200g, Rakhi ₹749 ₹599

Insight: Prices dropped ₹150–₹200 in the last 72 hours before Raksha Bandhan.

Observations from Price Tracking

1. Dynamic Discounting

Platforms updated prices hourly or every 6 hours, especially in the final 3 days. Actowiz Solutions scraped these live fluctuations using its real-time price intelligence engine.

2. Artificial MRP Inflation

Actowiz Solutions identified artificially inflated MRPs in many hampers—up to 25%—making discounts appear bigger.

3. Repackaged Combos

Same SKUs were reshuffled with different Rakhis or gift boxes and rebranded as “new combos” to increase perceived value.

4. Peak Discount Timing
  • Peak discounts observed on Aug 8 (Friday).
  • Discounts reduced slightly by Aug 9 morning, anticipating last-minute impulse buying.
5. Regional Variance in Pricing

Blinkit offered ₹50–₹70 price variance for the same hamper between Delhi, Mumbai, and Bengaluru.

Dashboard Highlights

Actowiz Solutions developed a Scraped Rakhi Gift Insights Dashboard with filters for:

  • Platform
  • Basket Type (Sweets, Chocolates, Dry Fruits, Mixed)
  • City
  • Discount %
  • Sale Duration

Dashboard Features:

  • Pin-code wise price tracking
  • Daily price drop alerts
  • Basket composition breakdown
  • SKU repetition tracker

Deep Dive: Price Value Analysis

Case: Ferrero Rocher + Dry Fruits Combo
Platform MRP Final Price % Discount Real Market Value True Discount
Zepto ₹899 ₹679 24% ₹755 ~10%
Amazon ₹999 ₹729 27% ₹760 ~4%

Insight: Despite higher claimed discount, real savings were minimal after adjusting for inflated MRPs.

How Brands Can Use This Data

Using Actowiz Solutions scraping framework, FMCG brands, D2C gift startups, and Q-commerce partners can:

  • Benchmark their festive pricing vs competitors
  • Identify SKU bundling trends across platforms
  • Detect MRP manipulation vs real market value
  • Design regionally optimized promotions
  • Strategically time discount pushes based on competition

Takeaways for Retailers & Analysts

Insight Action Point
Discounts are often perceived, not real Monitor actual item-level savings via scraping
Hampers have price bounces pre-event Use hourly tracking to catch real-time drops
Rebundling is common Track SKU IDs to detect reuse of same combos
Location-based price variance Benchmark pricing city-wise with scraper tools

Actowiz Solutions: Behind the Automation

Actowiz Solutions used its Rakhi Festive Bundle Tracker, which includes:

  • Auto-refresh scrapers for hourly checks
  • AI-based SKU grouping for combo recognition
  • Discount delta calculator
  • Custom export in JSON/CSV/Excel formats
  • Location-aware scraping APIs

"Our real-time Rakhi price tracker empowered brands to make smarter promo decisions." – Chief Data Officer, Actowiz Solutions

Future Roadmap for Festive Price Intelligence

Actowiz Solutions plans to scale this model for upcoming Indian festivals:

  • Janmashtami – Sweets & dairy product combos
  • Ganesh Chaturthi – Modak, laddoo, eco-friendly idols
  • Diwali – Mega gift hamper bundles
  • Christmas – Cakes, chocolate boxes, greeting card combos

The Automated Rakhi Offer Scraping Tool will be part of Actowiz Solutions Festive Price Intelligence Suite available as SaaS or API.

Want to Track Real Festive Discounts?

Actowiz Solutions helps you cut through inflated MRPs and smart bundling tactics with:

  • Real-Time Scraping
  • SKU-Level Price Benchmarking
  • Insights Dashboards
  • Cross-Platform Festive Deal ComparisonsClient Testimonial

Client Testimonial

“Actowiz Solutions Rakhi price tracking system gave us a real edge in an ultra-competitive window. We discovered that two of our key competitors were inflating MRP while showing high markdowns. Using real-time SKU-level data from Actowiz Solutions, we corrected our pricing, re-bundled our hampers for actual value, and launched a 48-hour promo that beat the competition. The result? A 31% spike in conversion and 40% faster stock turnover in Tier-1 cities.”

— Head of E-Commerce Strategy, Top Indian Confectionery Brand

Conclusion

While Rakhi 2025 gift hampers dazzled with packaging and promotions, Actowiz Solutions data reveals that true value often lurks beneath the surface. By scraping platforms like Blinkit, Zepto, and Amazon, we found that many discounts were strategically timed and occasionally exaggerated. Brands and retailers using Actowiz Solutions scraping tools gained a competitive edge through deeper discount transparency.

From Raw Data to Real-Time Decisions

All in One Pipeline

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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

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“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

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Real-time RERA insights for 20+ states

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“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

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“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

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Inventory Decisions

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“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

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Result

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improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

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“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

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'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
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Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
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Blinkit (Delhi NCR)

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Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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