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Discover how Actowiz Solutions helped Texas retailers map in-store vs online Walmart pricing and optimize regional offers across cities for higher conversions.
Texas is one of the most complex and dynamic markets for big-box retailers. With cities like Dallas, Houston, San Antonio, and Austin housing diverse customer segments and varying purchasing patterns, retailers face a growing challenge: how to localize pricing and offers across regions while maintaining brand consistency.
This case study details how Actowiz Solutions helped a Texas-based retail chain gain competitive insight using Walmart price scraping tracking and comparing in-store vs online pricing across multiple ZIP codes to fuel data-driven regional offers and in-store promotions.
The client, a large retailer with over 120 stores across Texas, was facing 3 critical issues:
Actowiz Solutions deployed a custom Walmart data scraping engine tailored to Texas’s unique retail environment. The solution included:
| Field | Description |
|---|---|
| Product Title & Brand | Example: “Apple AirPods Pro (2nd Gen)” |
| SKU/UPC | For accurate matching with internal product catalog |
| Online Price (Shipped) | Price displayed for online-only delivery |
| Store Price (Pickup/In-Store) | Local in-store price from selected ZIP |
| Delivery Availability | 2-day, Same-day, Standard |
| Store Availability | Local inventory detection |
| Price Type Indicator | Regular, Rollback, Clearance, Special Buy |
| Timestamp | To track dynamic price changes hourly/daily |
| Product | Austin (Online) | Austin (In-Store) | Houston (Online) | Houston (In-Store) | Promo Tag |
|---|---|---|---|---|---|
| iRobot Roomba i3+ | $279.00 | $299.00 | $269.00 | $289.00 | Rollback |
| Samsung 65” Crystal UHD TV | $498.00 | $479.00 | $519.00 | $489.00 | Special Buy |
| Organic Avocados (5 ct) | $4.97 | $5.19 | $5.49 | $5.49 | None |
Week 1–2:
Week 3–4:
Month 2–3:
Insight: Walmart often listed online prices 5–15% cheaper than in-store prices in cities like El Paso and Corpus Christi—affecting foot traffic.
Action: The client adjusted in-store signage to reflect Walmart online pricing and offered instant discounts at POS.
Impact: Reduced in-store price perception complaints by 36% and improved customer trust.
Insight: Dallas saw more frequent Rollbacks on electronics vs. Austin, especially on weekends.
Action: Used rollback detection alerts to sync local billboard and mobile app promotions to match Walmart offers.
Impact: Campaign alignment increased promo engagement by 21% and added $45K in revenue during the first month.
Insight: Houston grocery SKUs were 8% cheaper on Walmart vs. the client’s store due to clearance tags not visible online.
Action: Triggered automated markdowns in price-sensitive ZIP codes after Walmart discounts were detected.
Impact: Increased same-store grocery sales by 17% across targeted Houston stores.
| KPI | Before Actowiz | After Actowiz |
|---|---|---|
| Online vs In-Store Price Mismatches | 22% | 7% |
| Missed Local Rollback Alerts | 80% | <5% |
| Regional Promo ROI | 1.6x | 2.4x |
| Weekly Promo Revenue | +$94K (↑32%) | |
| Campaign Engagement Rate | 18% | 28% |
"Actowiz Solutions gave us Walmart-level visibility across Texas without building a full pricing team. Their ZIP-based dashboards let us match prices dynamically and plan campaigns smarter."
— Director of Pricing Strategy, Texas Retail Chain
Actowiz ensures:
In a state as vast and varied as Texas, there’s no such thing as “one price fits all.” If your in-store price is $5 higher than Walmart’s online offer—your customers already know it.
With Actowiz Solutions, regional retailers can:
Hyper-local pricing. Real-time insights. Retail growth.