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  • Regional Promo Optimization via Product Ranking Data

Optimizing Regional Promotions Using Scraped Product Ranking & Availability Data

Actowiz Solutions enabled FMCG brands to align discounts with real-time product ranking & availability using pin code-level scraping from e-commerce platforms.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

Introduction

In a crowded digital marketplace, the success of FMCG brand promotions increasingly hinges on hyperlocal visibility and stock availability. A discount campaign is only effective if the product is (a) visible to shoppers and (b) available for purchase—both of which can vary drastically based on geography and platform algorithms.

Actowiz Solutions empowered a leading FMCG conglomerate to optimize regional promotions by scraping product rankings and availability data at the pin code level across Amazon, Flipkart, and BigBasket. The result? Better ROI on promotions, reduced wastage, and improved digital shelf share.

Business Problem

The client's promotional campaigns were not converting as expected. After investigation, they uncovered three critical gaps:

  • 🚫 Discounted SKUs weren’t ranking on page 1 for many pin codes.
  • 📦 Out-of-stock issues in target locations led to lost conversions.
  • 🧩 There was no centralized view of availability vs promotion vs visibility.

They needed real-time insights into:

  • Product ranking by keyword and category
  • Stock status at the pin code level
  • Promotion mapping to visibility zones

Actowiz Solutions Strategy

A. Targeted Web Scraping Deployment

We designed platform-specific scrapers with:

  • 📍 Pin code-switching modules for regional simulation
  • 🔍 Keyword-based ranking extraction to track product placement on search pages
  • 📦 Stock status detection per listing (in-stock, out-of-stock, limited stock)
  • 📊 Scheduled crawls every 6 hours for time-sensitive insights
B. Product Intelligence Framework

The scraped data was structured into a product availability and visibility matrix, including:

  • Product Rank Position
  • Page Number
  • Keyword Performance
  • Regional Availability
  • Fulfillment Partner
  • Delivery SLA

Sample Data Output

Platform Pin Code Product Name Keyword Rank Availability Delivery Time Promotion Active Page No
Amazon 560001 Colgate 200g toothpaste 3 In Stock 1 Day Yes 1
Flipkart 110001 Colgate 200g toothpaste 15 Out of Stock - Yes 2
BigBasket 400001 Colgate 200g toothpaste 1 In Stock Same Day No 1

Insights Delivered

✅ 1. Promotional ROI Boosted by 28%

By aligning discounts only in pin codes where:

  • Product was ranking within top 5 positions, and
  • Inventory was confirmed as in-stock

This reduced budget wastage in low-converting areas.

✅ 2. Visibility-Based Campaign Triggers

Using real-time ranking data, promotions were deployed where the SKU had:

  • High organic rank (top 3)
  • Strong seller performance
  • Faster fulfillment via platform partners (Cloudtail, RetailNet, etc.)
✅ 3. Reallocated Spend from Low-Impact Zones

Regions where products were consistently below page 2, or out of stock, were deprioritized, and funds were reallocated to high-converting zones.

✅ 4. Predictive Stock vs Rank Dashboard

Actowiz delivered a BI dashboard that overlaid:

  • Live stock vs historical promotion performance
  • SKU-wise regional ranking
  • Promo fatigue indicators (e.g., when ranking dropped despite active discounts)

Dashboard Example (Illustrative)

📍 Region-Wise SKU Ranking vs Availability Matrix
City SKU Rank Availability Promotion Running Action Needed
Mumbai Colgate 1 In Stock Yes Optimize Bid
Bangalore Colgate 8 In Stock Yes Stop Campaign
Ahmedabad Colgate 2 Out of Stock Yes Replenish SKU

Tech Stack & Delivery

  • Scraping Tools: Python (Selenium, BeautifulSoup, Playwright)
  • Data Processing: Pandas, PostgreSQL
  • Storage: AWS S3 + MongoDB
  • Visualization: Power BI & Google Data Studio
  • Delivery Frequency: 4x Daily, API + Excel Export

Why It Worked

Unlike traditional scraping that focuses on price or stock alone, Actowiz Solutions combined:

  • 🎯 Search position scraping (per keyword)
  • 📦 Real-time stock tracking
  • 📍 Location-aware pin code emulation
  • 🤖 Automation triggers for promo optimization

This allowed the client to create data-driven campaign segmentation, improving efficiency and increasing ROI across Tier-1 and Tier-2 markets.

Future Enhancements

  • 📲 Integrate real-time promotion heatmaps for D2C vs Marketplace
  • 🧠 Use AI/ML to auto-recommend pin codes for future campaigns
  • 📦 Add shelf-share tracking with image-based scraping
  • 🚀 Expand to additional platforms like JioMart and Blinkit

Business Impact Summary

KPI Before Actowiz After Actowiz
Promo ROI 3.8x 4.9x
Regional Conversion Rate 12% 18%
Campaign Wastage 27% 8%
Out-of-stock promo loss ₹24 Lakhs/Q ₹4.8 Lakhs/Q
Time to Insights 3 Days <4 Hours

Client Testimonial

“We were running blind before Actowiz came in. Now our campaigns are targeted, measurable, and regionally smarter. It’s like having a promotional GPS.”

— Head of Digital Commerce, Top 10 Indian FMCG Brand

Conclusion

In today's hyper-competitive D2C and marketplace landscape, promotional efficiency is not about blanket discounts, but about precision targeting.

Actowiz Solutions proved how scraped data on product rankings and stock status can transform how FMCG brands plan, execute, and optimize regional campaigns—one pin code at a time.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

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