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Actowiz Solutions enabled FMCG brands to align discounts with real-time product ranking & availability using pin code-level scraping from e-commerce platforms.
In a crowded digital marketplace, the success of FMCG brand promotions increasingly hinges on hyperlocal visibility and stock availability. A discount campaign is only effective if the product is (a) visible to shoppers and (b) available for purchase—both of which can vary drastically based on geography and platform algorithms.
Actowiz Solutions empowered a leading FMCG conglomerate to optimize regional promotions by scraping product rankings and availability data at the pin code level across Amazon, Flipkart, and BigBasket. The result? Better ROI on promotions, reduced wastage, and improved digital shelf share.
The client's promotional campaigns were not converting as expected. After investigation, they uncovered three critical gaps:
They needed real-time insights into:
We designed platform-specific scrapers with:
The scraped data was structured into a product availability and visibility matrix, including:
| Platform | Pin Code | Product Name | Keyword | Rank | Availability | Delivery Time | Promotion Active | Page No |
|---|---|---|---|---|---|---|---|---|
| Amazon | 560001 | Colgate 200g | toothpaste | 3 | In Stock | 1 Day | Yes | 1 |
| Flipkart | 110001 | Colgate 200g | toothpaste | 15 | Out of Stock | - | Yes | 2 |
| BigBasket | 400001 | Colgate 200g | toothpaste | 1 | In Stock | Same Day | No | 1 |
By aligning discounts only in pin codes where:
This reduced budget wastage in low-converting areas.
Using real-time ranking data, promotions were deployed where the SKU had:
Regions where products were consistently below page 2, or out of stock, were deprioritized, and funds were reallocated to high-converting zones.
Actowiz delivered a BI dashboard that overlaid:
| City | SKU | Rank | Availability | Promotion Running | Action Needed |
|---|---|---|---|---|---|
| Mumbai | Colgate | 1 | In Stock | Yes | Optimize Bid |
| Bangalore | Colgate | 8 | In Stock | Yes | Stop Campaign |
| Ahmedabad | Colgate | 2 | Out of Stock | Yes | Replenish SKU |
Unlike traditional scraping that focuses on price or stock alone, Actowiz Solutions combined:
This allowed the client to create data-driven campaign segmentation, improving efficiency and increasing ROI across Tier-1 and Tier-2 markets.
| KPI | Before Actowiz | After Actowiz |
|---|---|---|
| Promo ROI | 3.8x | 4.9x |
| Regional Conversion Rate | 12% | 18% |
| Campaign Wastage | 27% | 8% |
| Out-of-stock promo loss | ₹24 Lakhs/Q | ₹4.8 Lakhs/Q |
| Time to Insights | 3 Days | <4 Hours |
“We were running blind before Actowiz came in. Now our campaigns are targeted, measurable, and regionally smarter. It’s like having a promotional GPS.”
— Head of Digital Commerce, Top 10 Indian FMCG Brand
In today's hyper-competitive D2C and marketplace landscape, promotional efficiency is not about blanket discounts, but about precision targeting.
Actowiz Solutions proved how scraped data on product rankings and stock status can transform how FMCG brands plan, execute, and optimize regional campaigns—one pin code at a time.