Introduction
India’s food delivery and restaurant sector has experienced rapid digital transformation, with pricing and menu strategy playing a critical role in customer retention. Amidst growing competition on platforms like Swiggy and Zomato, combo meal data analysis emerged as a vital tactic for improving profitability and personalization. Actowiz Solutions partnered with one of India’s largest restaurant chains to extract and analyze over 100,000 menus using its advanced restaurant data scraping services and food delivery app scraping tools. This initiative helped the brand uncover insights on popular meal pairings, pricing trends, and promotional opportunities.
The Client
Our client is a leading quick-service restaurant (QSR) chain with a nationwide footprint across tier-1 and tier-2 cities in India. The brand is known for its regional flavors and mass appeal, with strong visibility on quick commerce data scraping services platforms such as Blinkit and Zepto. With over 800 outlets, their operations are highly data-driven. They sought actionable insights to refine their meal bundling and discount strategies. The brand recognized the need to scrape popular ecommerce website data to study competitors and customer behavior in real time. Actowiz Solutions was brought on board to deliver precise and scalable data extraction.
Key Challenges
The restaurant chain faced multiple challenges. First, existing analytics lacked granular visibility into competitors’ combo pricing, portion sizes, and offer performance. Second, frequent changes on food delivery apps made it difficult to keep data current. Third, the client wanted insights across diverse geographies, which meant tracking local trends, pricing preferences, and regional combos. Additionally, they needed a system that could differentiate between standalone items and bundled meals. Manual tracking was time-consuming and error-prone, prompting the need for a scalable, automated solution that could feed into their food delivery data intelligence services. Understanding promotional insights and uncovering missed revenue opportunities required deep analysis across timeframes and regions.
Key Solutions
Actowiz Solutions developed a custom solution that scraped over 100,000 menus across Swiggy, Zomato, and other partner sites. Leveraging our menu price extraction engine, we categorized individual and bundled meals, identifying over 15,000 unique combo offerings. Our real-time pricing data extraction pipeline ensured fresh data was always available, allowing the client to stay ahead of shifts in customer preferences. We also integrated restaurant offer optimization features, highlighting what types of deals competitors offered and how often. Using our in-house platform, Actowiz delivered analytics dashboards showing margin impact, average combo price, and customer value perception across cities. This insight powered strategic changes to their bundle configurations and upselling strategies. The combination of combo meal data analysis, data visualization, and scalable tech enabled better decision-making and menu planning.
Client Testimonial
"Actowiz Solutions has revolutionized the way we approach pricing and bundling. Their combo meal data analysis gave us unmatched clarity into what works in each city, and their real-time dashboards helped us adjust on the fly. This partnership has made us smarter and faster in how we serve our customers."
– Head of Data Strategy, India’s Leading Restaurant Chain
Conclusion
Through precise combo meal data analysis and advanced scraping techniques, Actowiz Solutions empowered India’s top restaurant brand to optimize offerings and improve ROI. With capabilities spanning restaurant data scraping services, pricing intelligence, and analytics dashboards, Actowiz delivers scalable value to restaurant chains across markets. Want to unlock similar results for your food brand? Let Actowiz Solutions help you harness the power of real-time menu intelligence and take your pricing strategy to the next level.
