Introduction
In the thriving food delivery landscape of Southeast Asia, Singapore’s cloud kitchen industry is booming—yet also fiercely competitive. A leading Singapore-based cloud kitchen brand recognized the need to streamline its digital menu offerings, stay ahead of market trends, and adapt pricing strategies in real time. To do this, they partnered with Actowiz Solutions to leverage Grab & FoodPanda Scraping Services, enabling access to dynamic insights across food delivery platforms. This case study explores how we empowered the brand to gain an edge through real-time intelligence and effective cloud kitchen menu optimization strategies.
The Client
The client is a prominent cloud kitchen operator in Singapore managing a portfolio of multi-cuisine brands that exclusively serve customers through online food delivery platforms. Their business depends heavily on visibility and performance within delivery apps like Grab and FoodPanda. As the market evolved, customer expectations shifted, and pricing dynamics changed frequently, the client realized they needed to make faster, data-backed decisions. Despite having internal analytics, they lacked external visibility into competitor pricing, promotional strategies, and changing consumer behavior. With expansion into grocery offerings and more SKUs, they also needed a framework for scaling insights, including grocery delivery data scraping, without overloading internal resources. Their top goal was to stay ahead of rivals using high-precision, actionable data through Grab & FoodPanda Scraping Services.
Key Challenges
The client faced multiple challenges across pricing, menu planning, and promotion alignment. Their in-house team was manually tracking competitors, which proved inefficient and inaccurate. Price fluctuations on Grab and FoodPanda happened in real time, and without competitor price tracking, the brand’s menus often appeared uncompetitive during peak ordering windows. Additionally, customers were drawn to bundled offers and region-specific promotions run by rival cloud kitchens, but the client lacked structured insights to replicate these strategies. The absence of dynamic menu analytics made it difficult to know which items to highlight, remove, or re-price. As the brand diversified into late-night deliveries and quick commerce offerings, they also needed reliable data around quick commerce data scraping services. Without a dependable method for food delivery app scraping, they struggled to benchmark performance or align promotions with real-time trends. What they needed was intelligent data pipelines to support both restaurant data scraping services and agile decision-making across verticals.
Key Solutions
Actowiz Solutions stepped in with a comprehensive suite of Grab & FoodPanda Scraping Services. Our team deployed custom crawlers to continuously collect data from food delivery platforms, capturing item-level pricing, descriptions, availability, promotions, customer ratings, and delivery timelines. With support from our food delivery data intelligence services, the client gained access to real-time dashboards showing competitor menus, trending dishes, and dynamic pricing updates.
We enabled the brand to analyze geographic-specific pricing patterns using targeted Grab food data scraping, helping them tailor prices to local demand and maximize margins. Our system also mapped promotional trends, uncovering what types of bundles, discounts, and timing were most effective among competitors. By feeding this data into the brand’s internal planning tools, the client began adjusting menu offerings quickly and more effectively across all brands in their portfolio.
We further integrated grocery delivery data scraping into their analytics pipeline, helping them expand their delivery range and product assortment based on customer search behavior and regional needs. Ultimately, our solutions transformed their manual research processes into fully automated, insight-driven decision engines. With Grab & FoodPanda Scraping Services, the client made informed, timely decisions that improved visibility, boosted sales, and increased customer satisfaction.
Client Testimonial
“Actowiz Solutions helped us turn real-time food delivery data into a strategic asset. With their Grab & FoodPanda Scraping Services, we finally had the visibility and agility to adapt to market trends. Our menus are now smarter, pricing is more dynamic, and we’ve seen a measurable lift in customer engagement and order value.”
— Head of Digital Strategy, Singapore Cloud Kitchen Brand
