Case Study: Price War Monitoring Between Online Grocery Giants in Singapore

Client Overview

• Client Type: Regional FMCG supplier operating in Singapore
• Key Challenge: Lack of visibility into competitor price changes on RedMart and FairPrice
• Goal: Monitor key SKU prices in real-time and generate alerts when undercutting occurs

Objectives

• Track real-time product prices across RedMart and FairPrice
• Detect price undercutting (≥3% difference) within key SKUs
• Identify discount frequency, stock status, and duration
• Help internal pricing and sales teams respond quickly with dynamic promotions

Results Achieved

Real-Time Visibility

The client tracked pricing on 600+ grocery SKUs across both platforms hourly. Price changes were automatically flagged and logged.

Actionable Alerts

An automated rule-based system flagged any product undercut by >3%. This resulted in:

• 24 real-time alerts per week
• Average response time reduced from 2 days to 6 hours

Improved Pricing Strategy

The sales team used weekly dashboards to adjust B2B distributor pricing, ensuring their SKUs stayed within 1–2% of both platforms.

Higher Revenue Retention

Client avoided ~5% revenue leakage by reacting swiftly to competitive price drops, especially in fast-moving categories like beverages and snacks.

Challenges Faced

• Frequent DOM structure changes on retailer websites were handled with adaptive scraping scripts.
• Some discounts were time-sensitive (e.g., flash deals) which required scheduling scrapes in smaller intervals (hourly instead of daily).
• Anti-bot protection was resolved using rotating residential proxies and JavaScript-enabled crawlers.

Key Insights Derived

• RedMart runs flash promotions more frequently than FairPrice but often with smaller absolute discounts.
• FairPrice leads in bundle offers and weekend-specific deals targeting families and bulk buyers.
• Price gaps typically ranged from 3%–7%, with deeper undercuts in personal care and pantry items.

Client Feedback

“We had no idea how often our competitors were undercutting us. Actowiz Solutions helped us not only detect it in real-time but respond fast enough to recover sales before they were lost.”

— Regional Sales Manager, FMCG Brand – Singapore

Conclusion

The grocery price war between RedMart and FairPrice in Singapore is intense, frequent, and fast-changing. Businesses can no longer afford to react slowly or base pricing decisions on outdated data.

Actowiz Solutions empowered this FMCG brand with real-time price monitoring, alert automation, and performance dashboards—turning data into decisive action.

If your brand, marketplace, or analytics firm wants to stay competitive in Singapore’s digital grocery race, real-time data scraping is no longer optional—it’s your edge.