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  • Tracking Grocery Price Wars in Singapore with Web Scraping

Case Study: Price War Monitoring Between Online Grocery Giants in Singapore

Actowiz Solutions monitored RedMart vs. FairPrice grocery price wars in Singapore using web scraping, helping brands stay competitive with real-time insights.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Client Overview

  • Client Type: Regional FMCG supplier operating in Singapore
  • Key Challenge: Lack of visibility into competitor price changes on RedMart and FairPrice
  • Goal: Monitor key SKU prices in real-time and generate alerts when undercutting occurs

Objectives

The-Client
  • Track real-time product prices across RedMart and FairPrice
  • Detect price undercutting (≥3% difference) within key SKUs
  • Identify discount frequency, stock status, and duration
  • Help internal pricing and sales teams respond quickly with dynamic promotions

Scraping Strategy by Actowiz Solutions

Platforms Targeted:

  • RedMart Singapore
  • FairPrice Online (Singapore)

Scraped Data Fields:

Field RedMart Sample FairPrice Sample
Product Name Milo Refill Pack 1kg Milo Refill Pack 1kg
Price (SGD) 8.75 8.50
Discount 5% Off Bundle: 2 for $16.00
Availability In Stock In Stock
SKU Code RM-SKU-0843 FP-SKU-3921
Last Updated Real-Time (Hourly) Real-Time (Hourly)

Delivery Method:

  • JSON + Excel file exports
  • Integrated alerts via email + Slack (when price differences exceed threshold)
  • Weekly summary dashboards (category & SKU level)

Technology Stack Used

Key-Solutions
  • Scrapy + Selenium for data crawling and JavaScript rendering
  • Rotating proxies & captcha solvers to bypass anti-bot mechanisms
  • AWS-based scalable scraper deployment
  • Google Data Studio Dashboard for internal visualization

Sample Data Output Snapshot

Product RedMart Price FairPrice Price Difference Action Triggered
Coca-Cola Zero 1.5L SGD 2.50 SGD 2.35 -6% Undercut Alert
Dettol Liquid Handwash 500ml SGD 4.80 SGD 4.95 +3.1% No Action
Milo 1kg Pack SGD 8.75 SGD 8.50 -2.8% Monitor
Ayam Brand Tuna 185g SGD 3.10 SGD 2.90 -6.5% Undercut Alert
Sunsilk Shampoo 350ml SGD 6.30 SGD 6.30 0% No Action

Results Achieved

Key-Challenges

Real-Time Visibility

The client tracked pricing on 600+ grocery SKUs across both platforms hourly. Price changes were automatically flagged and logged.

Actionable Alerts

An automated rule-based system flagged any product undercut by >3%. This resulted in:

  • 24 real-time alerts per week
  • Average response time reduced from 2 days to 6 hours

Improved Pricing Strategy

The sales team used weekly dashboards to adjust B2B distributor pricing, ensuring their SKUs stayed within 1–2% of both platforms.

Higher Revenue Retention

Client avoided ~5% revenue leakage by reacting swiftly to competitive price drops, especially in fast-moving categories like beverages and snacks.

Challenges Faced

  • Frequent DOM structure changes on retailer websites were handled with adaptive scraping scripts.
  • Some discounts were time-sensitive (e.g., flash deals) which required scheduling scrapes in smaller intervals (hourly instead of daily).
  • Anti-bot protection was resolved using rotating residential proxies and JavaScript-enabled crawlers.

Key Insights Derived

  • RedMart runs flash promotions more frequently than FairPrice but often with smaller absolute discounts.
  • FairPrice leads in bundle offers and weekend-specific deals targeting families and bulk buyers.
  • Price gaps typically ranged from 3%–7%, with deeper undercuts in personal care and pantry items.

Client Feedback

“We had no idea how often our competitors were undercutting us. Actowiz Solutions helped us not only detect it in real-time but respond fast enough to recover sales before they were lost.”

— Regional Sales Manager, FMCG Brand – Singapore

Conclusion

The grocery price war between RedMart and FairPrice in Singapore is intense, frequent, and fast-changing. Businesses can no longer afford to react slowly or base pricing decisions on outdated data.

Actowiz Solutions empowered this FMCG brand with real-time price monitoring, alert automation, and performance dashboards—turning data into decisive action.

If your brand, marketplace, or analytics firm wants to stay competitive in Singapore’s digital grocery race, real-time data scraping is no longer optional—it’s your edge.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

View Case Studies

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

View Case Studies

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

View Case Studies

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

View Case Studies

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

View Case Studies

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

View Case Studies

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

View Case Studies

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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