Tracking Grocery Price Wars in Singapore with Web Scraping

Real-Time Regional Insights with Customizable E-commerce Dashboards

Client Overview

Client Type: Regional FMCG supplier operating in Singapore
Key Challenge: Lack of visibility into competitor price changes on RedMart and FairPrice
Goal: Monitor key SKU prices in real-time and generate alerts when undercutting occurs

Objectives

Track real-time product prices across RedMart and FairPrice
Detect price undercutting (≥3% difference) within key SKUs
Identify discount frequency, stock status, and duration
Help internal pricing and sales teams respond quickly with dynamic promotions

Scraping Strategy by Actowiz Solutions

Platforms Targeted:

RedMart Singapore
FairPrice Online (Singapore)

Scraped Data Fields:

Field	RedMart Sample	FairPrice Sample
Product Name	Milo Refill Pack 1kg	Milo Refill Pack 1kg
Price (SGD)	8.75	8.50
Discount	5% Off	Bundle: 2 for $16.00
Availability	In Stock	In Stock
SKU Code	RM-SKU-0843	FP-SKU-3921
Last Updated	Real-Time (Hourly)	Real-Time (Hourly)

Delivery Method:

JSON + Excel file exports
Integrated alerts via email + Slack (when price differences exceed threshold)
Weekly summary dashboards (category & SKU level)

Technology Stack Used

Scrapy + Selenium for data crawling and JavaScript rendering
Rotating proxies & captcha solvers to bypass anti-bot mechanisms
AWS-based scalable scraper deployment
Google Data Studio Dashboard for internal visualization

Sample Data Output Snapshot

Product	RedMart Price	FairPrice Price	Difference	Action Triggered
Coca-Cola Zero 1.5L	SGD 2.50	SGD 2.35	-6%	Undercut Alert
Dettol Liquid Handwash 500ml	SGD 4.80	SGD 4.95	+3.1%	No Action
Milo 1kg Pack	SGD 8.75	SGD 8.50	-2.8%	Monitor
Ayam Brand Tuna 185g	SGD 3.10	SGD 2.90	-6.5%	Undercut Alert
Sunsilk Shampoo 350ml	SGD 6.30	SGD 6.30	0%	No Action

Results Achieved

Real-Time Visibility

The client tracked pricing on 600+ grocery SKUs across both platforms hourly. Price changes were automatically flagged and logged.

Actionable Alerts

An automated rule-based system flagged any product undercut by >3%. This resulted in:

24 real-time alerts per week
Average response time reduced from 2 days to 6 hours

Improved Pricing Strategy

The sales team used weekly dashboards to adjust B2B distributor pricing, ensuring their SKUs stayed within 1–2% of both platforms.

Higher Revenue Retention

Client avoided ~5% revenue leakage by reacting swiftly to competitive price drops, especially in fast-moving categories like beverages and snacks.

Challenges Faced

Frequent DOM structure changes on retailer websites were handled with adaptive scraping scripts.
Some discounts were time-sensitive (e.g., flash deals) which required scheduling scrapes in smaller intervals (hourly instead of daily).
Anti-bot protection was resolved using rotating residential proxies and JavaScript-enabled crawlers.

Key Insights Derived

RedMart runs flash promotions more frequently than FairPrice but often with smaller absolute discounts.
FairPrice leads in bundle offers and weekend-specific deals targeting families and bulk buyers.
Price gaps typically ranged from 3%–7%, with deeper undercuts in personal care and pantry items.

Client Feedback

“We had no idea how often our competitors were undercutting us. Actowiz Solutions helped us not only detect it in real-time but respond fast enough to recover sales before they were lost.”

— Regional Sales Manager, FMCG Brand – Singapore

Conclusion

The grocery price war between RedMart and FairPrice in Singapore is intense, frequent, and fast-changing. Businesses can no longer afford to react slowly or base pricing decisions on outdated data.

Actowiz Solutions empowered this FMCG brand with real-time price monitoring, alert automation, and performance dashboards—turning data into decisive action.

If your brand, marketplace, or analytics firm wants to stay competitive in Singapore’s digital grocery race, real-time data scraping is no longer optional—it’s your edge.

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"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

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