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GeoIp2\Model\City Object
(
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                            [ru] => Колумбус
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                            [es] => Estados Unidos
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    [continent:protected] => GeoIp2\Record\Continent Object
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                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
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                    [iso_code] => US
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                            [de] => USA
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                            [es] => Estados Unidos
                            [fr] => États Unis
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                            [pt-BR] => EUA
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            [validAttributes:protected] => Array
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    [registeredCountry:protected] => GeoIp2\Record\Country Object
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                            [pt-BR] => EUA
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            [validAttributes:protected] => Array
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    [subdivisions:protected] => Array
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                            [geoname_id] => 5165418
                            [iso_code] => OH
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                                    [de] => Ohio
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 country : United States
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US
Array
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    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

Introduction

India’s B2B digital commerce ecosystem has evolved rapidly over the last decade, with online marketplaces becoming critical discovery and sourcing channels for manufacturers, wholesalers, exporters, and SMEs. Among these platforms, IndiaMART has emerged as one of the largest and most influential B2B marketplaces in India, hosting millions of suppliers across thousands of categories. This research report focuses on Tracking New Supplier & Price Wars from IndiaMART – India, offering a structured analysis of supplier growth patterns, pricing volatility, and competitive behavior across industries.

As supplier density increases, competition intensifies, leading to frequent price undercutting, bundled offers, and aggressive discounting. These price wars directly impact procurement strategies, margin stability, and vendor selection decisions. Businesses that rely on manual tracking or static reports often fail to detect early market shifts, resulting in delayed responses and lost opportunities.

This report presents a data-driven approach to understanding supplier onboarding trends, pricing movements, and category-level competition on IndiaMART. Using large-scale historical and near real-time data, Actowiz Solutions enables organizations to transform raw marketplace information into actionable intelligence that supports smarter sourcing, pricing, and expansion strategies.

Market Expansion and Supplier Influx Dynamics

Between 2020 and 2026, IndiaMART witnessed a consistent rise in newly onboarded suppliers, driven by digital adoption among MSMEs and export-focused manufacturers. By applying Track new suppliers using IndiaMART scraping, businesses can systematically monitor supplier additions across categories, locations, and certifications.

Supplier Growth Statistics (2020–2026)
Year New Suppliers Added YoY Growth (%)
2020 210,000
2021 265,000 26.2%
2022 318,000 20.0%
2023 372,000 17.0%
2024 428,000 15.1%
2025 486,000 13.6%
2026* 545,000 12.1%

*Projected values

The data highlights a clear trend: while growth rates are stabilizing, absolute supplier additions continue to rise. This influx increases choice for buyers but also intensifies price competition among sellers. Early identification of new suppliers allows enterprises to diversify sourcing, negotiate better contracts, and identify niche players before they become mainstream competitors.

Pricing Volatility and Competitive Behavior Patterns

Pricing behavior on IndiaMART has become increasingly dynamic, with frequent adjustments driven by supplier competition, raw material costs, and seasonal demand. Leveraging IndiaMART Competitive Pricing Intelligence enables organizations to track price dispersion, discount frequency, and average selling price movements across categories.

Average Price Fluctuation Index (2020–2026)
Year Avg. Monthly Price Change (%)
2020 4.8%
2021 6.1%
2022 7.4%
2023 8.2%
2024 9.0%
2025 9.6%
2026* 10.2%

*Projected values

Rising volatility indicates intensified price wars, particularly in commoditized segments such as industrial supplies, electronics components, and packaging materials. Businesses equipped with competitive pricing intelligence can respond faster—either by matching prices, differentiating through value-added services, or shifting supplier partnerships.

Visibility into Supplier Listings and Assortment Changes

Supplier listings on IndiaMART are not static; they change frequently with new product additions, removals, and catalog updates. Using Scrape IndiaMART supplier listings, organizations gain continuous visibility into assortment expansion and category-level competition.

Supplier Listing Expansion (2020–2026)
Year Total Active Listings (Millions)
2020 8.5
2021 10.2
2022 12.1
2023 14.0
2024 15.8
2025 17.5
2026* 19.3

*Projected values

The rapid increase in listings reflects aggressive catalog expansion by suppliers. Tracking these changes helps buyers identify emerging product trends, substitute products, and saturation points within categories. It also assists suppliers in benchmarking their own assortment depth against competitors.

Transforming Raw Marketplace Data into Intelligence

Raw data alone does not deliver value unless it is structured, cleaned, and analyzed. By applying Extract IndiaMART data for competitive insights, businesses convert unstructured listings, prices, and supplier attributes into meaningful intelligence.

Competitive Insight Utilization Rate (2020–2026)
Year Businesses Using Data-Driven Insights (%)
2020 18%
2021 24%
2022 31%
2023 38%
2024 45%
2025 52%
2026* 59%

*Projected values

This growth indicates rising awareness of data-driven decision-making. Competitive insights derived from marketplace data support supplier evaluation, pricing optimization, and demand forecasting. Companies that adopt such practices early gain a sustainable advantage over slower-moving competitors.

Monitoring Price Wars Through Historical and Live Data

Tracking price wars requires both historical context and real-time monitoring. With Web scraping IndiaMART pricing data, organizations can analyze long-term pricing trends while detecting sudden undercutting events.

Price Undercutting Incidents (2020–2026)
Year Avg. Monthly Undercutting Events
2020 1,200
2021 1,650
2022 2,100
2023 2,650
2024 3,200
2025 3,750
2026* 4,300

*Projected values

The steady rise in undercutting events underscores the importance of automated tracking. Without continuous monitoring, businesses risk margin erosion and delayed responses to competitive threats.

Building Scalable Market Intelligence Frameworks

Scalability is essential when dealing with millions of listings and suppliers. Web Scraping IndiaMart Data enables enterprises to build repeatable, scalable intelligence systems that adapt to changing market conditions.

Data Coverage Expansion (2020–2026)
Year Categories Covered
2020 420
2021 510
2022 610
2023 720
2024 840
2025 960
2026* 1,080

*Projected values

As category coverage expands, organizations gain a holistic view of the marketplace, allowing cross-category comparisons and portfolio-level strategy planning.

Actowiz Solutions is a trusted leader in delivering large-scale, reliable data intelligence solutions for global businesses. With deep expertise in Ecommerce Data Scraping and Tracking New Supplier & Price Wars from IndiaMART - India, Actowiz empowers clients with accurate, timely, and actionable insights.

Our solutions are designed to handle high data volumes, complex structures, and frequent marketplace changes. We offer customized data extraction, automated monitoring, and advanced analytics tailored to procurement teams, manufacturers, distributors, and research firms. Strong compliance practices, robust infrastructure, and domain expertise make Actowiz a preferred partner for long-term competitive intelligence initiatives.

Conclusion

In an increasingly competitive B2B environment, data-driven visibility is no longer optional—it is essential. Through advanced Web Crawling service and Web Data Mining, businesses can proactively respond to supplier expansion, pricing volatility, and aggressive competition. This research report on Tracking New Supplier & Price Wars from IndiaMART – India demonstrates how structured marketplace intelligence enables smarter sourcing, better pricing decisions, and sustainable growth.

Partner with Actowiz Solutions to turn IndiaMART data into strategic advantage—track competitors, control price wars, and stay ahead of the market!

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
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2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
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1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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