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GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
                (
                    [code] => 43215
                )

            [registered_country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
                (
                    [0] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.27
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => geonameId
                    [2] => names
                )

        )

    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [locales:protected] => Array
        (
            [0] => en
        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.27
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => names
                )

        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [validAttributes:protected] => Array
                (
                    [0] => averageIncome
                    [1] => accuracyRadius
                    [2] => latitude
                    [3] => longitude
                    [4] => metroCode
                    [5] => populationDensity
                    [6] => postalCode
                    [7] => postalConfidence
                    [8] => timeZone
                )

        )

    [postal:protected] => GeoIp2\Record\Postal Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => 43215
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => confidence
                )

        )

    [subdivisions:protected] => Array
        (
            [0] => GeoIp2\Record\Subdivision Object
                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
                            [2] => isoCode
                            [3] => names
                        )

                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

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  • Web Scraping for Lean Six Sigma Data - HelloFresh Datasets

Case Study - Web Scraping for Lean Six Sigma Data - HelloFresh Grocery Datasets

A case study on using web scraping for Lean Six Sigma data from HelloFresh grocery datasets for process optimization insights.

Download Case Studies

GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
                (
                    [code] => 43215
                )

            [registered_country] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
                (
                    [0] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.27
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => geonameId
                    [2] => names
                )

        )

    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [locales:protected] => Array
        (
            [0] => en
        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.27
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => names
                )

        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [validAttributes:protected] => Array
                (
                    [0] => averageIncome
                    [1] => accuracyRadius
                    [2] => latitude
                    [3] => longitude
                    [4] => metroCode
                    [5] => populationDensity
                    [6] => postalCode
                    [7] => postalConfidence
                    [8] => timeZone
                )

        )

    [postal:protected] => GeoIp2\Record\Postal Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => 43215
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => confidence
                )

        )

    [subdivisions:protected] => Array
        (
            [0] => GeoIp2\Record\Subdivision Object
                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
                            [2] => isoCode
                            [3] => names
                        )

                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)
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Web-Scraping-for-Lean-Six-Sigma-Data-HelloFresh-Grocery-Datasets

Overview

In the competitive food service industry, operational efficiency and quality control are crucial for success. Lean Six Sigma methodologies focus on improving processes, reducing waste, and enhancing customer satisfaction. HelloFresh, a leading meal-kit delivery service, requires vast amounts of operational and grocery data to refine its services and maintain high standards. Businesses can gather valuable insights from HelloFresh’s data to drive Lean Six Sigma initiatives by leveraging web scraping.

This case study explores how Actowiz Solutions helped a company perform Lean Six Sigma data scraping by scraping HelloFresh internal data. The project involved HelloFresh operational data extraction to collect data on ingredients, pricing, order patterns, and delivery performance. Analyzing this data enabled the company to optimize processes, minimize waste, and improve overall efficiency. Organizations can gain actionable insights to enhance service quality and operational effectiveness through effective web scraping for Lean Six Sigma data.

Challenge

Challenge

HelloFresh operates a complex system of grocery deliveries, meal kit preparation, and supply chain management. To manage its operations more efficiently and stay ahead of competitors, HelloFresh needed a data-driven approach. Traditional methods of gathering data were time-consuming and insufficient to provide real-time insights.

The goal was to collect detailed data on:

Grocery inventory and supply patterns

Order fluctuations across regions

Delivery time performance

Pricing strategies for ingredients and meal kits

This data was necessary to apply Lean Six Sigma principles, aiming for process improvements, cost reduction, and enhanced customer satisfaction.

Solution

Solution

Actowiz Solutions deployed web scraping technology to extract critical operational data from HelloFresh’s grocery datasets. Using advanced scraping techniques, we were able to collect structured and unstructured data on:

Order volumes and ingredient usage to track demand trends

Pricing of grocery items and meals to refine pricing strategies

Delivery times and regional performance to optimize logistics

Menu updates and cooking instructions to ensure consistency and quality control

When scrape HelloFresh internal data such as product lists, meal configurations, and delivery schedules, we provided the client with real-time operational data crucial for Lean Six Sigma process improvements.

Approach

Approach

Actowiz Solutions followed a structured approach to gather Lean Six Sigma data through:

Data Extraction: Using advanced tools for Web Scraping HelloFresh Food Delivery Data from their grocery and meal kit platforms, focusing on ingredients, pricing, and delivery details.

Data Cleaning and Structuring: After extraction, the data was cleaned and formatted to ensure it was ready for analysis. This included normalizing grocery data, filtering delivery times, and categorizing meal kits.

Integration with Lean Six Sigma Tools: The extracted data was analyzed using Lean Six Sigma software. Metrics such as order accuracy, waste reduction, and delivery performance were monitored.

Ongoing Monitoring: Web scraping was set up as a continuous process, allowing the client to receive updated data in real time for ongoing process improvements.

By leveraging this structured methodology, Actowiz Solutions enabled the client to extract food delivery and menu data and scrape it, facilitating continuous improvement in their operational processes.

Results

Results

By leveraging Actowiz Solutions’ web scraping services, the client achieved significant improvements in operational efficiency:

Waste Reduction: By analyzing ingredient usage data from HelloFresh’s grocery datasets, the client minimized overstocking, which reduced food waste by 18% in the first quarter.

Improved Delivery Performance: Scraping delivery performance data allowed for route optimization, reducing average delivery time by 12%.

Pricing Strategy Optimization: Data on ingredient costs and customer preferences enabled the client to adjust pricing strategies, resulting in a 9% increase in profit margins.

Customer Satisfaction: Through data-driven adjustments in menu offerings and delivery schedules, customer satisfaction improved by 15%.

Case Study: Lean Six Sigma in Action

Case-Study-Lean-Six-Sigma-in-Action-01

A Lean Six Sigma project using HelloFresh operational data uncovered inefficiencies in the company’s grocery supply chain. By extracting real-time grocery data and integrating it with Lean Six Sigma methodologies, the client identified patterns of over-ordering certain ingredients while understocking others.

By implementing the insights from the HelloFresh grocery store dataset, the client reduced stockouts by 22%, improved order accuracy by 17%, and optimized their supply chain, ultimately boosting efficiency and customer satisfaction.

Use Cases

Optimizing Ingredient Supply: Using food data scraping services, the client could accurately forecast ingredient demand, leading to a balanced inventory and reduced waste.

Improving Delivery Times: By scraping HelloFresh food delivery data, the client identified regions where delivery times were consistently slower. This led to improved delivery scheduling and faster service.

Pricing Strategy Adjustments: Data on ingredient costs from HelloFresh’s grocery datasets enabled the client to implement dynamic pricing strategies, enhancing profitability.

Menu and Recipe Adjustments: Food cooking data scraping from HelloFresh menus helped refine recipe offerings based on customer preferences and ingredient availability.

Key Takeaways

Data-Driven Insights for Lean Six Sigma: By extracting HelloFresh operational data, businesses can streamline operations, reduce waste, and enhance process efficiency using Lean Six Sigma techniques.

Scraping for Real-Time Monitoring: Continuous web scraping allows businesses to stay ahead of operational challenges by receiving real-time grocery inventory, deliveries, and pricing data.

Cost Savings and Efficiency: Data scraping in the food service industry can significantly reduce costs related to overstocking, delivery delays, and inefficient pricing strategies.

Conclusion

Web scraping has proven valuable for businesses implementing Lean Six Sigma methodologies in the food service industry. With access to real-time data from platforms like HelloFresh, businesses can optimize their operations, reduce waste, and improve customer satisfaction.

Actowiz Solutions provides industry-leading web scraping services tailored to the food delivery industry. These services allow businesses to extract critical data for operational efficiency and success. From HelloFresh grocery store datasets to food delivery and menu data, we help companies achieve Lean Six Sigma goals with accurate, real-time data.

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Business Development Lead,Organic Tattva

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Marketing Director, Sleepyowl Coffee

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With hourly price monitoring, we aligned promotions with competitors, drove 17%

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