Amazon vs Flipkart Diwali Sales Trends Analysis - Comparative Insights

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Introduction

The Diwali festival season is one of the most critical periods for e-commerce platforms in India, with Amazon and Flipkart leading the market. The Amazon vs Flipkart Diwali Sales Trends Analysis enables retailers and brands to understand consumer buying behavior, track promotional strategies, and optimize inventory planning. Actowiz Solutions provides actionable insights by leveraging advanced data scraping and analytics to compare sales trends across both platforms.

Using Scrape Amazon vs Flipkart Diwali Sales Data and Comparative Diwali sales analysis From Amazon and Flipkart, businesses can evaluate product performance, discount patterns, and category-level trends. Integration with Flipkart vs Amazon Benchmarking allowed for a comprehensive understanding of market dynamics, highlighting which categories perform better on which platform and under what promotional conditions.

The report also includes insights from Tracking Amazon vs Flipkart discount patterns during Diwali, enabling retailers to adjust pricing strategies and campaigns. Amazon Diwali sales data scraping and Flipkart Diwali sales data extraction provided structured, SKU-level data to measure sales velocity, price elasticity, and competitive positioning.

By conducting a detailed Amazon vs Flipkart Diwali Sales Trends Analysis, Actowiz Solutions empowers brands to make informed, data-driven decisions, maximize sales performance, and optimize campaigns during peak festive seasons.

Flipkart vs Amazon Benchmarking

To gain a comprehensive understanding of Diwali sales dynamics, Actowiz Solutions conducted a detailed Flipkart vs Amazon Benchmarking using historical data spanning 2020–2025. Through the Amazon vs Flipkart Diwali Sales Trends Analysis, key metrics such as units sold, average order value (AOV), discount levels, and category-specific performance were compared. Electronics, fashion, FMCG, and home appliances were the focus categories, revealing platform-specific strengths and weaknesses.

Analysis of sales trends demonstrated that electronics on Amazon maintained a stable AOV between ₹4,500–₹5,200, while Flipkart's electronics AOV fluctuated from ₹4,200–₹5,000 due to aggressive discounting. Fashion products performed better on Flipkart, particularly with discounts exceeding 20%, which significantly boosted conversion rates. Using Scrape Amazon vs Flipkart Diwali Sales Data, top-performing SKUs, promotional effectiveness, and seasonal demand patterns were identified.

Category	Platform	2020 Units Sold	2021 Units Sold	2022 Units Sold	2023 Units Sold	2024 Units Sold	2025 Units Sold
Electronics	Amazon	1,200,000	1,350,000	1,500,000	1,650,000	1,800,000	1,950,000
Electronics	Flipkart	1,100,000	1,300,000	1,450,000	1,600,000	1,750,000	1,900,000
Fashion	Amazon	950,000	1,050,000	1,150,000	1,250,000	1,350,000	1,450,000
Fashion	Flipkart	1,000,000	1,150,000	1,250,000	1,350,000	1,450,000	1,600,000

Using Comparative Diwali sales analysis From Amazon and Flipkart, this benchmarking highlighted actionable insights for inventory planning, pricing strategies, and campaign optimization. Retailers could now identify high-demand categories, plan competitive promotions, and improve festive season revenue.

Amazon Product Details & Price Scraper

Actowiz Solutions deployed the Amazon Product Details & Price Scraper to capture SKU-level data, including prices, stock availability, ratings, and Diwali promotional offers across 2020–2025. Through Amazon vs Flipkart Diwali Sales Trends Analysis, we analyzed pricing strategies, discount patterns, and sales velocity across multiple categories.

The scraper collected real-time and historical price changes, enabling retailers to identify optimal discount percentages for mid-range electronics (15–25%) and apparel (20–30%). Historical trends revealed that peak sales occurred during the first three days of Diwali campaigns. Additionally, customer review data provided qualitative insights into product sentiment and preferences.

Category	Avg Discount (%)	Avg Rating	2020 Units Sold	2021 Units Sold	2022 Units Sold	2023 Units Sold	2024 Units Sold	2025 Units Sold
Electronics	20	4.5	1,200,000	1,350,000	1,500,000	1,650,000	1,800,000	1,950,000
Fashion	25	4.3	950,000	1,050,000	1,150,000	1,250,000	1,350,000	1,450,000

Through Amazon Diwali sales data scraping, businesses gained precise insights into SKU performance, enabling inventory optimization, targeted promotions, and pricing adjustments. By combining historical and real-time data, brands could forecast demand and maximize sales during the festival season.

Web Scraping Flipkart Data

Using Web Scraping Flipkart Data, Actowiz captured SKU-level product information, discounts, and promotional details across 2020–2025 Diwali periods. This data complemented the Amazon dataset for a holistic Amazon vs Flipkart Diwali Sales Trends Analysis.

Flipkart's discounting strategy was aggressive in fashion and FMCG categories, while electronics discounts were moderate to protect AOV. Tracking these patterns using Scrape Amazon vs Flipkart Diwali Sales Data allowed retailers to benchmark performance and plan inventory accordingly. Historical trend tables show sales units, average discounts, and revenue generated.

Category	Avg Discount (%)	Units Sold 2020	Units Sold 2021	Units Sold 2022	Units Sold 2023	Units Sold 2024	Units Sold 2025
Electronics	18	1,100,000	1,300,000	1,450,000	1,600,000	1,750,000	1,900,000
Fashion	22	1,000,000	1,150,000	1,250,000	1,350,000	1,450,000	1,600,000

Through Comparative Diwali sales analysis From Amazon and Flipkart, Flipkart's strengths in apparel and FMCG became apparent. Retailers could optimize campaigns and promotions based on these insights, enhancing competitive positioning.

Ecommerce Data Scraping

Actowiz Solutions implemented Ecommerce Data Scraping to extract SKU-level historical and real-time data, enabling Tracking Amazon vs Flipkart discount patterns during Diwali. The structured dataset covered 2020–2025, capturing units sold, discount rates, and category trends.

Analysis revealed peak purchase windows, optimal discount thresholds, and platform-specific category growth. For example, Flipkart's FMCG discounts above 25% significantly increased sales velocity, while Amazon electronics performed best at 20% discounts.

Category	Avg Discount (%)	Revenue 2020 (₹)	Revenue 2021 (₹)	Revenue 2022 (₹)	Revenue 2023 (₹)	Revenue 2024 (₹)	Revenue 2025 (₹)
Electronics	20	540M	620M	700M	780M	850M	920M
Fashion	25	380M	420M	470M	520M	580M	630M

Using Amazon vs Flipkart Diwali Sales Trends Analysis, businesses gained insights to forecast demand, plan inventory, and optimize pricing, ensuring maximum ROI during the festival season.

Web Scraping Services

Web Scraping Services automated the extraction of real-time sales and promotional data during Diwali, providing continuous monitoring of Amazon and Flipkart. Integration with analytics dashboards enabled Flipkart vs Amazon Benchmarking, identifying underperforming categories or high-potential SKUs.

Historical data from 2020–2025 revealed peak promotional periods, category-specific demand, and competitive strategies. For instance, electronics promotions on Amazon showed maximum conversion during first-day flash sales, while Flipkart's apparel campaigns excelled mid-sale.

Platform	Category	Peak Sale Day	Avg Discount (%)	Units Sold
Amazon	Electronics	Day 1	20	1,650,000
Flipkart	Apparel	Day 3	25	1,350,000

Through Amazon Diwali sales data scraping and Flipkart Diwali sales data extraction, retailers could respond in real time, adjusting inventory, discounts, and marketing campaigns.

Comparative Insights and Strategic Recommendations

The final section leveraged Amazon vs Flipkart Diwali Sales Trends Analysis to deliver actionable insights. Historical trends revealed category-specific platform strengths, consumer behavior patterns, and optimal discount levels.

Category	Platform	Avg Conversion Rate (%)	Avg Discount (%)	Units Sold
Electronics	Amazon	15	20	1,950,000
Electronics	Flipkart	13	18	1,900,000
Fashion	Amazon	12	22	1,450,000
Fashion	Flipkart	14	25	1,600,000

Using this analysis, retailers can forecast demand, optimize pricing, and design targeted campaigns. Amazon vs Flipkart Diwali Sales Trends Analysis ensures data-driven decisions, improved ROI, and competitive advantage during peak festive periods.

Actowiz Solutions provides end-to-end e-commerce data scraping, analytics, and reporting services. By leveraging Amazon vs Flipkart Diwali Sales Trends Analysis, retailers gain real-time visibility into competitor pricing, promotions, and sales performance.

Our solution integrates Amazon Product Details & Price Scraper and Web Scraping Flipkart Data to deliver structured, actionable data. Historical and live datasets allow marketers to analyze trends, benchmark performance, and adjust campaigns proactively. Ecommerce Data Scraping ensures accurate SKU-level information, while dashboards offer easy visualization of sales patterns and discount effectiveness.

With Actowiz Solutions, businesses can identify high-performing categories, monitor competitor campaigns, and optimize inventory management. Retailers can make data-driven decisions to maximize sales, enhance campaign ROI, and maintain a competitive edge during peak festive seasons. Our expertise ensures seamless integration with existing analytics systems, offering comprehensive insights and actionable intelligence for strategic retail planning.

Conclusion

The Amazon vs Flipkart Diwali Sales Trends Analysis provides retailers with critical insights into consumer behavior, discount strategies, and product performance. By scraping historical and real-time data from both platforms, Actowiz Solutions enables comparative analysis, benchmarking, and actionable decision-making.

Through Scrape Amazon vs Flipkart Diwali Sales Data and Comparative Diwali sales analysis From Amazon and Flipkart, businesses can optimize pricing, promotions, and inventory allocation. Real-time monitoring allows proactive adjustments during the Diwali season, ensuring maximum ROI. Tracking Amazon vs Flipkart discount patterns during Diwali and structured Amazon Diwali sales data scraping alongside Flipkart Diwali sales data extraction provide complete visibility into competitive dynamics.

Retailers can leverage insights to forecast demand, enhance marketing strategies, and maximize festive season sales. Automated scraping, coupled with analytics dashboards, reduces manual effort and improves accuracy, enabling faster strategic decision-making.

Contact Actowiz Solutions today to leverage Amazon vs Flipkart Diwali Sales Trends Analysis for actionable insights, optimized campaigns, and smarter retail strategies this festive season.

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Analyzing Historical SKU-Level Pricing & Discount Data Scraping on Blinkit, Zepto, and Swiggy Instamart

Discover how Historical SKU-Level Pricing & Discount Data Scraping on Blinkit, Zepto, and Swiggy Instamart helps retailers track trends, optimize pricing, and boost sales.

Impact of Seasonal Events on Grocery Prices & Promotions

Discover how Actowiz Solutions uses data scraping to track seasonal grocery prices and promotions across USA, UK, UAE, India, Germany, Canada, and more.

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Festive Price Surge Tracker: Amazon Fresh vs BigBasket vs JioMart in India

Track how prices of sweets, snacks, and groceries surged across Amazon Fresh, BigBasket, and JioMart during Diwali & Navratri in India with Actowiz festive price insights.

Top 5 Brands Offering Deepest Discounts on Clothes This Navratri

Score big this Navratri 2025! Discover the top 5 brands offering the biggest clothing discounts and grab stylish festive outfits at unbeatable prices.

Top 10 Most Ordered Grocery Items During Navratri 2025

Discover the top 10 most ordered grocery items during Navratri 2025. Explore popular festive essentials for fasting, cooking, and celebrations.

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Amazon vs Flipkart Diwali Sales Trends Analysis: Comparative Insights for Retail Strategies

Amazon vs Flipkart Diwali Sales Trends Analysis to gain comparative insights, understand consumer behavior, and optimize retail strategies effectively.

Property Price Benchmarking Across EU Markets Using Web Scraping for Smarter Real Estate Insights

Property Price Benchmarking across EU markets using web scraping provides real-time insights for smarter real estate analysis, pricing, and investment strategies.

Alcohol Price Monitoring in UK Using Web Scraping for Competitive Insights from Majestic Wine & The Drink Shop

alcohol price monitoring in UK helps track Majestic Wine & The Drink Shop pricing trends using web scraping for competitive market insights.

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