Challenge: Unseen Price Gaps and Lost Margin Opportunities
In India’s hyper-competitive grocery market, retailers constantly battle razor-thin margins. Blinkit, known for its ultra-fast deliveries and dynamic pricing, sets the pace for retail grocery pricing in urban centers. But for local retailers, especially those without real-time visibility into these price shifts, this race is often one-sided.
A mid-sized grocery retail chain in Delhi NCR approached Actowiz Solutions with a clear pain point:
Client Testimonial
"We suspect Blinkit is undercutting us with smart, location-based discounts. But without real-time price visibility, we’re flying blind."
Owner, Regional Grocery Chain (20+ outlets)
Actowiz Solutions’ Approach: Real-Time Blinkit Price Monitoring
Actowiz deployed a custom web scraping solution to extract pricing, SKU availability, and discount metadata across Blinkit for target locations. The project focused on:
- SKU-level price tracking
- Hourly price fluctuations
- Availability gaps
- Discounted vs MRP trends
- Location-wise variations
Insights Unlocked
1. Blinkit Changes Prices Hourly – Mostly Post 6 PM
- Retailer realized pricing spikes occurred in the evening, likely to capture last-minute orders
- They revised their own evening pricing promotions accordingly
2. 15% of SKUs Were Priced Lower on Blinkit for Same Region
- Example: Parle-G 10 Rs Pack was regularly priced at ₹9 on Blinkit vs ₹10.5 at the retailer
- Retailer applied zone-based price corrections
3. 22% SKUs Frequently Showed “Out of Stock”
- Retailer targeted these items in real-time ad campaigns like:
“Out of stock on Blinkit? Find it instantly in-store!”
4. Price Anomalies in Private Label Products
- Blinkit’s own label (e.g., “Good Good” brand) undercut popular FMCG products by 10-30%
- Actowiz helped the retailer run a side-by-side price comparison campaign
Client Testimonial
"Thanks to Actowiz, we’ve stopped reacting late to Blinkit’s price moves. Now we’re playing offense, not defense."
– Head of Pricing, NCR Grocery Chain
Visual Sample: Price vs Availability Heatmap
(to be added in PDF or web layout)
Color-coded map showing:
- Red = SKUs consistently overpriced
- Green = SKUs with smart margin plays
- Gray = Blinkit stockouts = opportunity for in-store push
Actowiz Advantage
Why clients like this retailer choose Actowiz Solutions:
Hyperlocal data capture – pin code precision
Real-time alerts – pricing intelligence without delay
Dashboards + APIs – ready to plug into internal pricing tools
Compliance-safe scraping – mimics human behavior, bypasses bot blocks
Custom retention dashboards – track price history, not just point-in-time
Next Steps for Retailers
If you're a retailer selling grocery or FMCG products in India—especially in metros like Delhi, Mumbai, or Bengaluru—it’s time to act:
Identify your top-selling SKUs
Map your delivery/serviceable areas
Let Actowiz Solutions track prices every hour, per pin code
