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  • Global Supermarket Chain Optimizes Pricing in 200 Locations

Case Study Leveraging AI Insights: Global Supermarket Chain Optimizes Pricing in 200 Locations

This case study shows how Actowiz Solutions stood alone as the sole vendor providing precise product matching outcomes within the fresh product category.

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Leveraging-AI-Insights-Global-Supermarket-Chain-Optimizes-Pricing-in-200-Locations

About the Client

The client is a longstanding U.S.-based grocery retailer with an annual turnover nearing $1.6 billion. With an expansive presence, it oversees close to 200 stores across multiple states, solidifying its position as one of the nation's premier supermarket chains.

Client Challenge

The client needed help aligning its products with comparable offerings from competitors and monitoring price variations across numerous zip codes. The fresh produce category and non-branded Stock Keeping Units (SKUs) posed particular challenges regarding product matching and price comparison. Additionally, the client needed help to track discounts and promotions initiated by rival competitors effectively.

Project Highlights

  • Sector: Grocery, Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG)
    • Sector-Grocery-Fast-Moving-Consumer-Goods-(FMCG)
  • Geographic Focus: United States
    • Geographic-Focus-United-States
  • Annual Revenue: Approximately $1.6 Billion
    • Annual-Revenue-Approximately-Billion
  • Store Footprint: Around 200 locations
    • Store-Footprint-Around-200-locations
  • Product Range (SKUs): 7,000
    • Product-Range-SKUs-7000
  • Competitor Product Data Analyzed: 8 million SKUs
  • Major Competitors: Meijer Inc, Trader Joe’s, Walgreens Boots Alliance, H-E-B, CVS, Instacart, Walmart Inc.
    • Major-Competitors

Scope of Work

  • Competitor Websites Analyzed: 10, featuring Walmart and Instacart
  • Total SKUs: 7,000
  • Fresh Produce: Approximately 350
  • Private Label: Roughly 250
  • Other: National Brands
  • Covered Zip Codes: 50
  • Implementation Timeline: 4 weeks

Primary Users

  • Price Management Division
  • Procurement and Category Oversight
  • Marketing Team
  • eCommerce and Business Expansion

Product Matching

  • Actowiz Solutions achieved a 98% accuracy rate in algorithm-based product matching. Continuously updated, the algorithm identifies new product matches as assortments evolve or undergo refreshment.
  • For the client, fresh produce presented significant complexities. In the trial phase, Actowiz Solutions was the sole vendor delivering precise outcomes in this category. Our approach was instrumental because product comparisons in fresh produce often necessitate attribute standardization alongside data scraping.
  • Our algorithm significantly improved results within the fresh produce segment. This was accomplished by integrating quality factor standardization and facilitating per-unit price calculations, simplifying and enhancing user price comparisons.

Private Label Product Comparison

Actowiz Solutions utilized its internally developed proprietary matching engine, "Sherlock.AI," enabling clients to fine-tune the algorithm for optimal "similar" matches in scenarios such as:

  • Private Label versus Private Label
  • National Brand against National Brand
  • Private Label compared to National Brand

Comprehensive Domain Scrapping (Gap Analysis)

  • Extracted data from the entire competitor catalog, aiding in decisions related to location-specific pricing strategies and product assortments.
  • This approach also facilitated an in-depth brand gap analysis.

Online Delivery Partner Data Extraction

  • Gathered data from third-party delivery partner platforms such as Instacart, facilitating a more comprehensive analysis of commissions and mark-ups.

Coupons Scraping

Actowiz Solutions' scrapers efficiently extracted promotions, discounts, and coupons, even when dispersed across various website sections such as:

  • Product details page
  • Shopping cart and checkout section
  • Specialized promotions page

Project Results

Pricing Team
  • It enhanced the competitive pricing for popular products, resulting in a sales volume boost of up to 5% from the second month onward.
  • Optimized the pricing strategy for private label brands and supported the client in their robust promotion, culminating in a notable sales share increase of over 7% compared to previous peaks against national brands.
  • It enabled the flexibility to adjust upward and downward pricing based on the store's location.
Obtaining Team
  • The client enhanced their negotiation leverage with national brands by gaining more precise insights into competitor pricing. They also effectively assessed the feasibility of shipping versus local sourcing across various locations.
Marketing
  • The marketing team enhanced its promotional strategy by swiftly scraping competitor data, ensuring timely promotions that countered competitors' schedules.
  • They gained profound insights into competitors' tactics by extracting comprehensive promotional details from multiple website sections.
  • Furthermore, they utilized zip code-specific data to establish targeted promotional zones, aligning more effectively with competitor pricing and strategies.

Empowering E-Commerce Excellence Through Precision Data

Book a Demo to discover how Actowiz Solutions enables global category frontrunners to harness data, translating it into tangible cost efficiencies and bolstering online sales.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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